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Tools to Grow, Measure and Optimize Social Traffic

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Explaining the importance of understanding your social traffic by putting in place the proper measurement tools, such as ShareThis or other analytics tools. ...

Explaining the importance of understanding your social traffic by putting in place the proper measurement tools, such as ShareThis or other analytics tools.

A publisher's social traffic makes up a significant amount of their traffic (usually about 30%), but more importantly this traffic is very valuable because it's prequalified users that are coming to their site through friend's and family's recommendation, making them highly likely to convert into customers for publishers.

Just as publishers track, measure and optimize their search traffic, they should be doing the same for their social traffic.

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  • TIM: Update these numbers to 900,000 (domains), 450 Million peopleWe are the leader in sharing and the largest market for sharing and influence on the web.We have created a network of 400 million consumers and 800 thousand sites that is at the center of the complex, real-time interactions between and among people and content all across the web.  Our sharing network has become the leading market for sharing and influence, providing publishers and advertisers with direct, measurable economic impact and value. We are the only company that can deeply understand the Who, What and Where of the web. We help you tap into millions of influencers across the web right now.*********************(Brent and Heidi prefer to NOT have competitive logos on the slides but if you want to talk about where they would go….)Facebook and Media6 are doing the Who. They are starting to try to link together Likes and Interests. But they don’t have the Where. Where sharing happens (on content sites) is v. important to how much it gets listened to, clicked on, etc.Google knows WHAT people are doing. Bit.ly knows about links but nothing about who’s sharing them or what’s inside each share.
  • We are the leader in sharing and the largest market for sharing and influence on the web.We have created a network of 400 million consumers and 800 thousand sites that is at the center of the complex, real-time interactions between and among people and content all across the web.  Our sharing network has become the leading market for sharing and influence, providing publishers and advertisers with direct, measurable economic impact and value. We are the only company that can deeply understand the Who, What and Where of the web. We help you tap into millions of influencers across the web right now.*********************

Tools to Grow, Measure  and Optimize Social Traffic Tools to Grow, Measure and Optimize Social Traffic Presentation Transcript

  • Tools to Grow, Measure
    and Optimize Social Traffic
    Julie Greenhouse, SVP Publisher Services ShareThis
    © 2009 ShareThis inc., All rights reserved.
  • agenda
    Value of Social Traffic
    Content Optimization based on social sharing
    Deeper insights about your audience
    Questions
  • The Value of Social Traffic
    30%socially referred1
    50%more engaged2
    5xhigher intent3
    X
    X
    Drive incremental traffic: Up to 30% of all traffic is socially referred. Biggest traffic source besides search.
    Friends are influencers: people that are influenced by friends/people in their network are more likely to buy/request more pages.
    Friend endorsements lead to higher conversions more than other sources… they are driving many people to your website – pay attention to them!
    2SHARETHIS
    3EMARKETER
    1EMARKETER
  • Largest market for sharing
    ShareThisis the largest market for sharingand influence on the web,and the only company who can connect a brand to the Who, What and Where and tap into millions of influencers across the web right now.
  • How is your content being shared socially?
    • Understand the impact of all of your social channels on your content
    • Gain insights into what type of content is likely to go viral
    • Index your social performance against other sites on the ShareThis network
    • Adapt your site based on real time information about sharing
    • 30% of traffic is coming from social sources! You should be optimizing this, as you would for search
    Metrics Dashboard – Social Reach
    Metrics Dashboard – Share Velocity
    Metrics Dashboard – Social Reach Index
  • Optimize your site for the most sharing
    • Consistent sharing tools in the same place on every page
    • Sharing tools included at the top AND bottom of every article
    • Test out different implementations and measure results
    • Implement 3rd party sharing tools for robust analytics
  • Traffic &Engagement
    Flexible sharing services .Increase social traffic from Facebook, Twitter, email, etc. Sharing API allows for any button presentation. Share Reach counters, white label integrations, more.
  • Traffic &Engagement
    Flexible sharing services .Increase social traffic from Facebook, Twitter, email, etc. Sharing API allows for any button presentation. Share Reach counters, white label integrations, more.
  • Traffic &Engagement
    Flexible sharing services .Increase social traffic from Facebook, Twitter, email, etc. Sharing API allows for any button presentation. Share Reach counters, white label integrations, more.
  • How well do you know your audience?
    You know their activity on your site….but wouldn't you like to know what type of content they are visiting before and after they visit your website?
    Search activity
    Content engagement
    Sharing activity
    Understanding your audience will help you with….
    1
    2
    BETTER AD TARGETING
    BETTER CONTENT TARGETING
  • Greater Audience Knowledge = Revenue
    Audience ReportsWe analyze sharing and response signals across 450MM unique visitors on 900,000 sites and create audience segments based on millions of topics.
    Audience Metrics
    INFLUENCERS
    LISTENERS
    ENGAGED
  • Revenue
    Audience Segment BuilderCreate segments from millions of topics / interests. Input keywords and expand with related topics. Set your target CPM and frequency to estimate value
    Custom Audience Segment Estimates
  • Thank You
    Julie Greenhouse, SVP Publisher Services
    © 2009 ShareThis inc., All rights reserved.
  • Case Study: Mederma


    This is like Search targeting for Display advertising
    — Jim Price, Empower MediaMarketing
    reachtargeted a Sharing Audience of over 12 million unique’s
    results
    56% of influencers converted to a coupon download page