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Tools to Grow, Measure and Optimize Social Traffic

by on Nov 29, 2010

  • 1,374 views

Explaining the importance of understanding your social traffic by putting in place the proper measurement tools, such as ShareThis or other analytics tools. ...

Explaining the importance of understanding your social traffic by putting in place the proper measurement tools, such as ShareThis or other analytics tools.

A publisher's social traffic makes up a significant amount of their traffic (usually about 30%), but more importantly this traffic is very valuable because it's prequalified users that are coming to their site through friend's and family's recommendation, making them highly likely to convert into customers for publishers.

Just as publishers track, measure and optimize their search traffic, they should be doing the same for their social traffic.

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Tools to Grow, Measure  and Optimize Social Traffic Tools to Grow, Measure and Optimize Social Traffic Presentation Transcript