Mobile vs. Desktop -- A Cross Device User Study
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Mobile vs. Desktop -- A Cross Device User Study

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In a new study of social behavior across devices, ShareThis reveals important insights into what people are sharing, on which devices, and the social networks they are sharing to the most. ...

In a new study of social behavior across devices, ShareThis reveals important insights into what people are sharing, on which devices, and the social networks they are sharing to the most.

The Cross-Device Research compared 4.9 billion social patterns across desktop web and 1.2 billion social patterns across mobile web.

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    Mobile vs. Desktop -- A Cross Device User Study Mobile vs. Desktop -- A Cross Device User Study Presentation Transcript

    • Mobile vs Desktop A Cross Device User Study
    • Methodology 1 Over the course of 30 days, ShareThis monitored 4.9 billion social signals on the desktop web and mapped it out against 1.2 billion signals on the mobile web. We examined the nuances in sharing behavior between various devices across the 2.4 million sites in the ShareThis network in an effort to better understand how these behaviors differ from screen to screen: On which devices are people more social? How do people utilize social channels across their various devices? What kinds of content do people share on desktop versus mobile? When are people more social throughout the day on desktop versus mobile? Which devices generate the most influential shares?
    • 2 Consumers are nearly twice as likely to click and share content on social networks through mobile devices as opposed to desktop: 2xThe mobile web is twice as social as desktop Sharing From the Palm of Your Hand SHARING AS A PERCENTAGE OF TOTAL ACTIVITY 4.1% 7.7% {2X DESKTOP MOBILE
    • 3 Users are three times more likely to share content via their iPhone versus their desktop, and 1.5x more likely to share on their iPhone versus all other mobile devices. The iPhone is the Most Social Device PERCENT OF USERS WHO SHARE ON DEVICES 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0% Blackberry PC iPadMaciPhone Android 12.4% 7.4% 6.3% 5.0% 3.9% 3.4% ALL MOBILE ALL DESKTOP 3
    • How does their sharing differ from their browsing? 4 While nearly 20% of their shares are about parenting, it is only 9% of consumption. By contrast, online games represent nearly 10% of all content consumption but only 5% of sharing. Sharing Activity on Mobile is Dominated by Facebook, Twitter and Pinterest Facebook accounts for 60% of sharing on mobile, and Pinterest is nearly three times more represented on mobile than on desktop. Most email sharing happens on the desktop but rarely on mobile. 56.5%     9.6%     6.0%     5.0%     4.8%     4.1%     14.0%     Facebook Email Twitter Pinterest Reddit Tumblr Blogger Other 60.3%     13.6%     18.9%     1.0%     1.3%    1.6%     3.3%     4
    • How does their sharing differ from their browsing? 4 While nearly 20% of their shares are about parenting, it is only 9% of consumption. By contrast, online games represent nearly 10% of all content consumption but only 5% of sharing. iPhone Users Share More on Facebook, while iPad Users Share More on Pinterest Facebook represents 66% of total sharing on iPhones. However, Pinterest is the dominating social channel on iPads with almost 50% of sharing activity. 66.4%     15.8%     14.2%     0.5%     0.6%     0.7%     1.8%     Facebook Twitter Pinterest Reddit Tumblr Blogger Other 17.1%     15.7%     48.2%     2.7%     3.9%     4.4%     8.0%     5
    • 11 About ShareThis ShareThis powers the social web, touching the lives of 95 percent of U.S. Internet users across more than two million publisher sites and 120+ social media channels. It makes content more engaging for publishers and marketing more effective for brands by tapping into the purest expression of interest-based social activity. ShareThis is the company for those wanting to make the world more connected, trusted and valuable through sharing. Based in Palo Alto, CA, the company is privately held. Contact Information: ShareThis 646-396-6977 marketing@sharethis.com www.sharethis.com | Twitter: @ShareThis | ShareThis Facebook | ShareThis Blog 6