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sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
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sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
sharing in-a-device-first-world-modeveast-presentation
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sharing in-a-device-first-world-modeveast-presentation

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Transcript

  • 1. Sharing Device-First Content with The World @sshadmand #modeveast
  • 2. Introduction
  • 3. Me Co-founder of Socialize, a social mobile SDK, recently acquired by ShareThis, Inc Co-founder of AppMakr.com, DIY website for building 100% native apps Co-founder of PointAbout, a mobile consulting company, acquired by 3 Pillars Global. Developed apps for enterprise customers
  • 4. ShareThis ShareThis is the largest sharing platform reaching 211 million people over 120 social channels on 2.4 MM sites. That’s 95% of the web! 2.4MM PUBLISHERS 85% OF ONLINE AUDIENCE 120 SOCIAL CHANNELS
  • 5. The Market Where the market headed and what is the potential.
  • 6. 150 Times phones are checked per day
  • 7. Channels The infrastructure to manage the connections
  • 8. Channels +14% Weekday 5PM for Retweets 1-3PM for clicks 79% More likely to use Multiple times a day
  • 9. Channels +32% Weekdays 1PM for Shares 3PM for clicks 78% of users access FB on mobile
  • 10. Channels Thurs./Sat. 2-4PM 8-11PM 300% More likely to use post on mobile
  • 11. Device ... Mobile ^...
  • 12. Feeding the beast Pushing more and more data to the channels.
  • 13. Tablets 45% adoption growth yearover-year Data growth 118%
  • 14. Smartphones and Featurephones 21% adoption growth yearover-year Data growth 81%
  • 15. Wearables 300% Growth in Sales in 2012 wearables sold 8.3M 64M sold within 4 years
  • 16. TVs, Cameras, and Consoles 50% tablets and phones used with TV internet connected TVs 307M
  • 17. Bikes, Vehicles, and Bikes 50% cars connected by 2015 Nest Thermostats Shipped per month 40K
  • 18. Machine to Machine Modules 5% internet enabled Annual Growth 36% 89% data growth
  • 19. ReThink the Share Not just P2P
  • 20. Active Sharing
  • 21. Passive Sharing
  • 22. Heterogenous M2M-Esque Sharing
  • 23. Sharing What does sharing mean in a device saturated world.
  • 24. Web Share
  • 25. Mobile Web Share
  • 26. Mobile: OS Level
  • 27. Mobile: App Level
  • 28. Deep Linking URL
  • 29. Deeplinking
  • 30. The Multiverse: Linking to Apps
  • 31. Mobile: Custom
  • 32. Emailers
  • 33. Notifications
  • 34. Wearables
  • 35. Large item Peripherals
  • 36. Consoles
  • 37. Bridge Gaps A story now spans devices and their inherent interfaces, how do you play nice.
  • 38. Bridge Gaps ● Cookies aren’t guaranteed ● Either are device IDs ● Different IDs across devices ● Interfaces won’t match ● Content may not live on web
  • 39. What to Share
  • 40. Help your users help you Don’t be afraid to ask
  • 41. Help your users help you Minesweeper Reloaded
  • 42. Help your users help you Give them something to talk about
  • 43. Help your users help you
  • 44. Help your users help you
  • 45. Make Sharing Easy Don't create unnecessary roadblocks
  • 46. Make Sharing Easy Native Single Sign On Web Module Authentication
  • 47. THANK YOU! Sean Shandmand sean@sharethis.com

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