Realizing the Vision to End Childhood Hunger

Share Our Strength
2009 Conference of Leaders
Saturday, November 7
Welcome Lunch

Realizing the Vision to End Childhood Hunger
Revise Taste grants to reflect childhood hunger strategy
10 Point Plan to end childhood hunger completed
GABS launched with focus on after school/summer meals.
Decision to focus on childhood hunger in US
2004 2005 2006 2007
Washington DC Implementation begun
Re-branded Share Our Strength - No Kid Hungry tagline and manifesto adopted
Funding secured from Case Foundation and Sodexo for DC pilot
At COL, State Hunger Group Meeting convened and corporate roundtable hosted
Anti-Hunger Leaders Interviewed

Realizing the Vision to End Childhood Hunger
Pres. Obama pledges to end childhood hunger by 2015
Launch Partnership with Gov. O’Malley and MD
Con Agra becomes sponsor of OFL
UPS & Gates funding for FL & WA plans to end childhood hunger
Goal: 10 states have ending childhood hunger plans by Dec 2010
2007 2008 2009
Focus state strategy on Governors and leaders/and on access; participation
Launch Great American Dine Out to generate funds for CHS
Launch National campaign to end childhood hunger
Leading NAHO plan to End Childhood Hunger

CAMPAIGN TO END CHILDHOOD HUNGER
NOKIDHUNGRY

The Crisis: Childhood Hunger
12.4 million children in the US—that’s one in six—don’t know when their next meal will come.
Undernourished children suffer from
Impaired cognitive development
Long-term emotional & health problems
Decreased educational attainment
Decreased productivity
Across the nation, 99% of all participating food banks reported significant increases in demand from summer 2008 to summer 2009

The Problem: Access
There is enough food in America to feed all children, yet:
10 million eligible kids don’t get free or reduced price school breakfast.
16.3 million children qualify for summer meals but don’t receive them.
There is huge gap between kids who are eligible for programs and those who receive them.
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Why Do Kids Go Hungry?
ACCESS
STIGMA
EDUCATION/AWARENESS
FACILITIES/TRANSPORTATION
RED TAPE
POVERTY

The Time is Now
Share Our Strength has the Expertise to Answer the Call
recession leaves children hungry
Political Climate/President Obama’s Mandate
IN HARD ECONOMIC TIMES, MORE FAMILIES USING FOOD STAMPS
Heightened Awareness
Compelling Cause to Consumers
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WE ARE UNIQUELY POSITIONED TO ADDRESS THIS PROBLEMShare Our Strength is the Leading Organization Working to End Childhood Hunger in America
Fundraiser
Thought Leader and Grantmaker
Innovative Direct Service Provider
Strategic Collaborator

Share Our Strength’s Campaign to End Childhood Hunger by 2015: No Kid Hungry

Systemic Change Model

What this will take: campaign approach
Election day = November 3, 2015
Victory = Ending Childhood Hunger
Raise the resources to win.
Message, message, message.
Don’t forget your base.
It takes an army.
Timing is everything.
Early victories count.
Know the map.
Well-oiled machine.

Campaign Strategies
Operation Frontline
National grantmaking
National public awareness and advocacy campaign
State-based partnerships
Ending childhood hunger in the US by 2015 is Share Our Strength’s #1 priority.

Operation Frontline: Connecting Families with Food
Teaches families how to prepare healthy, tasty meals on a limited budget.
Led by professional chefs and nutritionists
Since 1993, has helped more than 55,000 families across the US

Franconia, NH
Copper Cannon Camp
Facility Grant
Los Angeles, CA
Los Angeles Regional Foodbank
Afterschool Grant
Washington, DC
Friendship Public Charter School
Breakfast Grant
Malad City, ID
Malad Summer Program Summer Grant
Houston, TX
Kid Meals
Afterschool Meals Grant
Examples of Grant Impact

Connecting Families With Food
Since the beginning of the recession, $4.9 million in funding has helped grantees:
Provide 4.5 million more meals to children than in 2008
Distribute 15 million additional pounds of emergency food to those in need

National public awareness and advocacy campaign
Chefs in the Cafeteria: Listening Tour of DC schools with White House Assistant Chef Sam Kass
Improving the Foods Children Eat at School: A Discussion on Engaging the Culinary Community
Building Relationship with USDA/Secretary Tom Vilsack

Building a movement
Dramatically expand the size of our online community
Create greater awareness of childhood hunger
Inspire action - donate, advocate, share your story

State-Based Partnerships
Convene “unusual suspects” to create public-private partnerships
Identify gaps in services and opportunities for impact
Leverage federal dollars
Track success
“Step One in the How-to Manual for ending childhood hunger: partner with Share Our Strength.“ -- MD Governor Martin O'Malley

Maryland Partners at the Table

Leverage Example: Maryland School Breakfast

Partnership to End Childhood Hunger in the Nation’s Capital
Alex Ashbrook
Executive Director
DC Hunger Solutions (an initiative of the
Food Research and Action Center)

Healthy Corner Store Programs

A Snapshot of DC

Achieving Access
Federal Nutrition
Programs
Nutrition
Environment

Picture a typical corner store in a
low-income community …

Now picture a healthy corner store …

D.C. Healthy Corner Store Program:
Phase One

Phase Two: Getting to healthy …
Building Capacity

Sourcing - Vendors

Building Demand

Phase Two: Results and Next Steps

Contact Info & Resources
D.C. Hunger Solutions:
www.dchunger.org
Healthy Corner Store Network
www.healthycornerstores.org

Partnership to End Childhood Hunger in Washington State
Linda Stone
Senior Food Policy Coordinator
Children’s Alliance

Advocacy in Action

At the start of 2008, only 68% of families in Washington who were eligible for food stamps (Basic Food) actually received them.Participating households received $1 per person per meal.

Washington Legislators Did the Math
$1.1 M cost to Washington State
24,000 estimated added recipients
$16.8 M funds coming to WA as benefits for these
recipients to spend in local groceries
$31 M economic impact in local communities
$652,000 estimated additional sales tax revenue

If you Sign up for Basic Food, Washington’s food stamp program, your school-aged children will automatically receive free school meals! For more information or to apply, call 1-877-514-FOOD or visit foodhelp.wa.gov. This message brought to you by the Dairy Farmers of Washington.

Basic Food Participation 2008-09
86%q

Average Household Benefit 2008-2009
Stimulus Increase
q
Farm Bill Increase
q

Editorial October 30,2009
No one should presume to know what a food-stamp recipient looks like.
Food stamps — an out-of-date name since the 50-year-old program's benefits are now distributed via cards — are used primarily by people looking for a job, or who are employed but make so little they qualify for federal assistance.
Those handing over food stamps to a grocery-store cashier can be, and are, our neighbors and former co-workers.

Typical Basic Food Recipient

Partnership to End Childhood Hunger in Florida
Debra Susie
Executive Director
Florida Impact

Florida Partnership to End Childhood Hunger
Children’s Summer Nutrition
Central Florida Marketing Pilot
Summer 2009

0
Orlando Magic/Publix PSA

POSTERS
Generic
(8.5 “ x 11”)
Available in both Spanish & English
Publix Stores
(18” x30”)
LYNX Bus Stops

LINKS ON WEBSITES
Dairy Farmers, Inc.
St. Luke’s United Methodist Church
as well as: City of Kissimmee  City of Orlando Orange County Public Schools  Osceola Public Schools  Orange County Health Department Orlando Sentinel  United Way of Central Florida  Second Harvest Food Bank of Central Florida and others…
The Orlando Magic

What Went Well
Reporting the
SUCCESSES!

FEDERAL FUNDS LEVERAGED
nearly$2 millionin June & July of 2009
$865,000 more than 2008(a 77% increase!)

CHILDREN SERVED
5,100 morechildrenin June & July of 2009
76% increaseover summer 2008

MEALS SERVED
nearly313,000 additional mealsin June & July of 2009
MORE THANdouble the mealsin Orange County alone

WWW.SUMMERFOODFLORIDA.ORG
Nearly 7000 first-time visitors to

Partnership to End Childhood Hunger in Maryland
Rosemary King-Johnston
Executive Director
Governor's Office for Children

Maryland Summer Meals Meals

Roadmap: Identifying New States
Our goal is to have campaigns in 10 states by the end of 2010. Criteria for selecting states include:
Need
Capacity and Readiness
Political Landscape
Share Our Strength Presence
Funding Potential

Overall 2015 Campaign Goals
Financial Goal= $150M

How to Help?

Everyone has a role to play in ending childhood hunger:
Business:
Create a cause marketing campaign or corporate partnership
Explore employee engagement opportunities
Individual:
Volunteer for one of Share Our Strength’s many fundraising platforms
Learn about school meals programs in your own community
Share your story and inspire others: why are you engaged with Share Our Strength?
Share our story with others: help us build our network

Only 2,188 days to go until November 3, 2015
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Realizing the Vision to End Childhood Hunger

by Share Our Strength on Nov 07, 2009

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Realizing the Vision to End Childhood Hunger — Presentation Transcript