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Realizing the Vision to End Childhood Hunger

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Josh Wachs introduces Share Our Strength's state-based strategy for ending childhood hunger in America.

Josh Wachs introduces Share Our Strength's state-based strategy for ending childhood hunger in America.

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  • Hunger is on the Rise: more families are struggling to put food on the table as unemployment rates, home foreclosures and food costs rise

Realizing the Vision to End Childhood Hunger Realizing the Vision to End Childhood Hunger Presentation Transcript

  • Share Our Strength
    2009 Conference of Leaders
    Saturday, November 7
    Welcome Lunch
  • Realizing the Vision to End Childhood Hunger
    Revise Taste grants to reflect childhood hunger strategy
    10 Point Plan to end childhood hunger completed
    GABS launched with focus on after school/summer meals.
    Decision to focus on childhood hunger in US
    2004 2005 2006 2007
    Washington DC Implementation begun
    Re-branded Share Our Strength - No Kid Hungry tagline and manifesto adopted
    Funding secured from Case Foundation and Sodexo for DC pilot
    At COL, State Hunger Group Meeting convened and corporate roundtable hosted
    Anti-Hunger Leaders Interviewed
  • Realizing the Vision to End Childhood Hunger
    Pres. Obama pledges to end childhood hunger by 2015
    Launch Partnership with Gov. O’Malley and MD
    Con Agra becomes sponsor of OFL
    UPS & Gates funding for FL & WA plans to end childhood hunger
    Goal: 10 states have ending childhood hunger plans by Dec 2010
    2007 2008 2009
    Focus state strategy on Governors and leaders/and on access; participation
    Launch Great American Dine Out to generate funds for CHS
    Launch National campaign to end childhood hunger
    Leading NAHO plan to End Childhood Hunger
  • CAMPAIGN TO END CHILDHOOD HUNGER
    NOKIDHUNGRY
  • The Crisis: Childhood Hunger
    • 12.4 million children in the US—that’s one in six—don’t know when their next meal will come.
    • Undernourished children suffer from
    • Impaired cognitive development
    • Long-term emotional & health problems
    • Decreased educational attainment
    • Decreased productivity
    • Across the nation, 99% of all participating food banks reported significant increases in demand from summer 2008 to summer 2009
  • The Problem: Access
    There is enough food in America to feed all children, yet:
    • 10 million eligible kids don’t get free or reduced price school breakfast.
    • 16.3 million children qualify for summer meals but don’t receive them.
    There is huge gap between kids who are eligible for programs and those who receive them.
    7
  • Why Do Kids Go Hungry?
    ACCESS
    STIGMA
    EDUCATION/AWARENESS
    FACILITIES/TRANSPORTATION
    RED TAPE
    POVERTY
  • The Time is Now
    Share Our Strength has the Expertise to Answer the Call
    recession leaves children hungry
    Political Climate/President Obama’s Mandate
    IN HARD ECONOMIC TIMES, MORE FAMILIES USING FOOD STAMPS
    Heightened Awareness
    Compelling Cause to Consumers
    9
  • WE ARE UNIQUELY POSITIONED TO ADDRESS THIS PROBLEMShare Our Strength is the Leading Organization Working to End Childhood Hunger in America
    • Fundraiser
    • Thought Leader and Grantmaker
    • Innovative Direct Service Provider
    • Strategic Collaborator
  • Share Our Strength’s Campaign to End Childhood Hunger by 2015: No Kid Hungry
  • Systemic Change Model
  • What this will take: campaign approach
    Election day = November 3, 2015
    Victory = Ending Childhood Hunger
    Raise the resources to win.
    Message, message, message.
    Don’t forget your base.
    It takes an army.
    Timing is everything.
    Early victories count.
    Know the map.
    Well-oiled machine.
  • Campaign Strategies
    • Operation Frontline
    • National grantmaking
    • National public awareness and advocacy campaign
    • State-based partnerships
    Ending childhood hunger in the US by 2015 is Share Our Strength’s #1 priority.
  • Operation Frontline: Connecting Families with Food
    • Teaches families how to prepare healthy, tasty meals on a limited budget.
    • Led by professional chefs and nutritionists
    • Since 1993, has helped more than 55,000 families across the US
  • Franconia, NH
    Copper Cannon Camp
    Facility Grant
    Los Angeles, CA
    Los Angeles Regional Foodbank
    Afterschool Grant
    Washington, DC
    Friendship Public Charter School
    Breakfast Grant
    Malad City, ID
    Malad Summer Program Summer Grant
    Houston, TX
    Kid Meals
    Afterschool Meals Grant
    Examples of Grant Impact
  • Connecting Families With Food
    Since the beginning of the recession, $4.9 million in funding has helped grantees:
    Provide 4.5 million more meals to children than in 2008
    Distribute 15 million additional pounds of emergency food to those in need
  • National public awareness and advocacy campaign
    Chefs in the Cafeteria: Listening Tour of DC schools with White House Assistant Chef Sam Kass
    Improving the Foods Children Eat at School: A Discussion on Engaging the Culinary Community
    Building Relationship with USDA/Secretary Tom Vilsack
  • Building a movement
    • Dramatically expand the size of our online community
    • Create greater awareness of childhood hunger
    • Inspire action - donate, advocate, share your story
  • State-Based Partnerships
    • Convene “unusual suspects” to create public-private partnerships
    • Identify gaps in services and opportunities for impact
    • Leverage federal dollars
    • Track success
    “Step One in the How-to Manual for ending childhood hunger: partner with Share Our Strength.“ -- MD Governor Martin O'Malley
  • Maryland Partners at the Table
  • Leverage Example: Maryland School Breakfast
  • Partnership to End Childhood Hunger in the Nation’s Capital
    Alex Ashbrook
    Executive Director
    DC Hunger Solutions (an initiative of the
    Food Research and Action Center)
  • Healthy Corner Store Programs
  • A Snapshot of DC
  • Achieving Access
    Federal Nutrition
    Programs
    Nutrition
    Environment
  • Picture a typical corner store in a
    low-income community …
  • Now picture a healthy corner store …
  • D.C. Healthy Corner Store Program:
    Phase One
  • Phase Two: Getting to healthy …
    Building Capacity
  • Phase Two: Getting to healthy …
    Sourcing - Vendors
  • Phase Two: Getting to healthy …
    Building Demand
  • Phase Two: Results and Next Steps
  • Contact Info & Resources
    D.C. Hunger Solutions:
    www.dchunger.org
    Healthy Corner Store Network
    www.healthycornerstores.org
  • Partnership to End Childhood Hunger in Washington State
    Linda Stone
    Senior Food Policy Coordinator
    Children’s Alliance
  • Advocacy in Action
  • At the start of 2008, only 68% of families in Washington who were eligible for food stamps (Basic Food) actually received them.Participating households received $1 per person per meal.
  • Washington Legislators Did the Math
    • $1.1 M cost to Washington State
    • 24,000 estimated added recipients
    • $16.8 M funds coming to WA as benefits for these
    recipients to spend in local groceries
    • $31 M economic impact in local communities
    • $652,000 estimated additional sales tax revenue
  • If you Sign up for Basic Food, Washington’s food stamp program, your school-aged children will automatically receive free school meals!  For more information or to apply, call 1-877-514-FOOD or visit foodhelp.wa.gov.  This message brought to you by the Dairy Farmers of Washington.
  • Basic Food Participation 2008-09
    86%q
  • Average Household Benefit 2008-2009
    Stimulus Increase
    q
    Farm Bill Increase
    q
  • Editorial October 30,2009
    No one should presume to know what a food-stamp recipient looks like.
    Food stamps — an out-of-date name since the 50-year-old program's benefits are now distributed via cards — are used primarily by people looking for a job, or who are employed but make so little they qualify for federal assistance.
    Those handing over food stamps to a grocery-store cashier can be, and are, our neighbors and former co-workers.
  • Typical Basic Food Recipient
  • Partnership to End Childhood Hunger in Florida
    Debra Susie
    Executive Director
    Florida Impact
  • Florida Partnership to End Childhood Hunger
    Children’s Summer Nutrition
    Central Florida Marketing Pilot
    Summer 2009
  • 0
    Orlando Magic/Publix PSA
    Florida Partnership to End Childhood Hunger
  • BILINGUAL BUSINESS CARDS
    Distributed in Orange and Osceola Counties through:
    WIC | Department of Children & Families | Medicaid | Workforce | Orange County Youth & Family Services | certain networks associated with St. Luke’s United Methodist Church
    Florida Partnership to End Childhood Hunger
  • POSTERS
    Generic
    (8.5 “ x 11”)
    Available in both Spanish & English
    Publix Stores
    (18” x30”)
    LYNX Bus Stops
    Florida Partnership to End Childhood Hunger
  • LINKS ON WEBSITES
    Dairy Farmers, Inc.
    St. Luke’s United Methodist Church
    as well as: City of Kissimmee  City of Orlando Orange County Public Schools  Osceola Public Schools  Orange County Health Department Orlando Sentinel  United Way of Central Florida  Second Harvest Food Bank of Central Florida and others…
    The Orlando Magic
    Florida Partnership to End Childhood Hunger
  • What Went Well
    Reporting the
    SUCCESSES!
  • FEDERAL FUNDS LEVERAGED
    nearly$2 millionin June & July of 2009
    $865,000 more than 2008(a 77% increase!)
  • CHILDREN SERVED
    5,100 morechildrenin June & July of 2009
    76% increaseover summer 2008
  • MEALS SERVED
    nearly313,000 additional mealsin June & July of 2009
    MORE THANdouble the mealsin Orange County alone
  • WWW.SUMMERFOODFLORIDA.ORG
    Nearly 7000 first-time visitors to
  • Partnership to End Childhood Hunger in Maryland
    Rosemary King-Johnston
    Executive Director
    Governor's Office for Children
  • Maryland Summer Meals Meals
  • Roadmap: Identifying New States
    Our goal is to have campaigns in 10 states by the end of 2010. Criteria for selecting states include:
    • Need
    • Capacity and Readiness
    • Political Landscape
    • Share Our Strength Presence
    • Funding Potential
  • Overall 2015 Campaign Goals
    Financial Goal= $150M
  • How to Help?
  • Everyone has a role to play in ending childhood hunger:
    Business:
    • Create a cause marketing campaign or corporate partnership
    • Explore employee engagement opportunities
    Individual:
    • Volunteer for one of Share Our Strength’s many fundraising platforms
    • Learn about school meals programs in your own community
    • Share your story and inspire others: why are you engaged with Share Our Strength?
    • Share our story with others: help us build our network
  • Only 2,188 days to go until November 3, 2015
    18