?

John Kivit

Trema
50%
NERD

50%

MARKETEER

Trema
Services
Mobile apps
iPhone, iPad, Android

SHAREFORCE

Web apps
PHP, Drupal, HTML5, CSS3

Trema
SHAREFORCE

Idea

Need (*)

Concept

Pioneer

Features

Sketch

Budget (*)

Choices

Design

Platform

Development

Testin...
People

SHAREFORCE

Trema
Cases

SHAREFORCE

Trema
WTF!
New media?
Trema
1991
Trema
Trema
Media evolutie

2005
1990
1950

1920

1800

krant

radio

televisie

internet

mobile

Trema
Trema
Technologie

Consument

Marketing

Trema
Drijvende krachten

SOLOMO
Trema
Inventarisatie

A. Wie heeft er gisteren iets op Twitter of Facebook geplaatst?

B. Wie heeft er geïnvesteerd in een app?
...
?

MOBIEL
smartphone
tablet

apps

responsive

m-commerce
Trema
Tablet

Smartphone

39%

41%
59%

Yes

No

61%

Yes

No

Source: Multiscope / The Netherlands / March 2013 / N = 1.012

Tr...
Smartphone - merk
50%

40%

41%

30%

20%

20%
13%

10%

9%

7%

6%
0%

Samsung

Apple

HTC

Nokia

Blackberry

4%
Sony Er...
Tablet - merk
60%

51%
50%

40%

30%

23%
20%

13%
10%

5%
2%
0%

Apple

Samsung

Asus

2%

2%

2%

Sony

Google

Acer

Ar...
Tablets are taking over

Trema
?

MOBIEL
smartphone
tablet

apps

responsive

m-commerce
Appstores: downloads

FACTS

Trema
Appstores: size

FACTS

Trema
“Apps are traps”

( Mashable )

Trema
“... or specifically, time and
money pits if you don't know
where you are going”

Trema
10 tips

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Raak een snaar
Kies een niche
Zorg voor magische kracht
Ken je voorbeelden
Stel p...
Remember the 90’s?
(iOS 5 = 8%, iOS 4 = 13%)

We built websites: nobody visited
Online marketing was the solution
Now we b...
Appstores: app discovery

Trema
You have to know ASO
App Store Optimization

Trema
Top 250 - gratis iPhone apps

79

94

112

148

159

179

128

224

Trema
?

MOBIEL
smartphone
tablet

apps

responsive

m-commerce
Trema
Werkt het op ieder scherm?

Responsive design
Trema
source: testbeeld.nl

Trema
Van der Valk

Desktop

Tablet

Smartphone

Trema
Booking.com

Desktop

Tablet

Smartphone

Trema
?

MOBIEL
smartphone
tablet

apps

responsive

m-commerce
1,2 miljard

tablet + smartphone

53% groei
Trema
In perspectief
12

10

11%

E-commerce
10,5

8

6

4

2

M-commerce
1,2

0

Omzet (miljard)

Bron: Thuiswinkel.org / Blauw...
Aantal mobiele kopers

Bron: Thuiswinkel.org / Blauw Research

Trema
63%

Bron: Thuiswinkel.org / Blauw Research

Trema
“Er is sprake van een
conversiedrempel”

Mobiel:

• > 20% van bezoeken
• 11% van bestellingen
Trema
> 1 miljoen bioscoopkaartjes
mobiel verkocht
Trema
3 miljard omzet wereldwijd in
mobiele hotel boekingen (2012)

Trema
?

SOCIAL

networks

presence

service

advertising
via @digitalblonde

Trema
Trema
“Ignoring social media is like ignoring your customers”

Trema
Trema
Facebook
storytelling

tekst

Like
=
Permissie
Trema
Gericht adverteren

Trema
Instagram

Trema
Twitter webcare

Trema
Snelle reactie nodig

Trema
Trema
?

LOCAL

search

checkin

maps
“50% of Mobile Search Is Local”

Trema
Checkins

Trema
Trema
Trema
Trema
Trema
?

TOEKOMST
Google
Glass

NFC

Quantified
Self
Trema
Trema
Picture
in picture
for real life

Trema
Near Field Communication

Trema
Quantified self

Trema
?

John Kivit
06-55745256
johnkivit@shareforce.eu
www.linkedin.com/in/jkivit
@jkivit
www.shareforce.eu
www.facebook.com/sh...
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John Kivit - Shareforce - Trema - Social, Local, Mobile

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Presentation about social, local and mobile (SOLOMO) with plenty of stats and cases. The SOLOMO concept is important for marketeers that want to reach consumers in a modern society. This presentation was created for the Trema network on November 19, 2013. Trema is a network of marketeers in foodservice. http://www.trema-netwerk.nl/

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John Kivit - Shareforce - Trema - Social, Local, Mobile

  1. 1. ? John Kivit Trema
  2. 2. 50% NERD 50% MARKETEER Trema
  3. 3. Services Mobile apps iPhone, iPad, Android SHAREFORCE Web apps PHP, Drupal, HTML5, CSS3 Trema
  4. 4. SHAREFORCE Idea Need (*) Concept Pioneer Features Sketch Budget (*) Choices Design Platform Development Testing Production Introduction Marketing Analyze Evaluate Promotion Trema Plan
  5. 5. People SHAREFORCE Trema
  6. 6. Cases SHAREFORCE Trema
  7. 7. WTF! New media? Trema
  8. 8. 1991 Trema
  9. 9. Trema
  10. 10. Media evolutie 2005 1990 1950 1920 1800 krant radio televisie internet mobile Trema
  11. 11. Trema
  12. 12. Technologie Consument Marketing Trema
  13. 13. Drijvende krachten SOLOMO Trema
  14. 14. Inventarisatie A. Wie heeft er gisteren iets op Twitter of Facebook geplaatst? B. Wie heeft er geïnvesteerd in een app? C. Wie heeft een tool voor social media monitoring in gebruik? D. Wie heeft er al eens een Google Glass geprobeerd? Trema
  15. 15. ? MOBIEL smartphone tablet apps responsive m-commerce
  16. 16. Trema
  17. 17. Tablet Smartphone 39% 41% 59% Yes No 61% Yes No Source: Multiscope / The Netherlands / March 2013 / N = 1.012 Trema
  18. 18. Smartphone - merk 50% 40% 41% 30% 20% 20% 13% 10% 9% 7% 6% 0% Samsung Apple HTC Nokia Blackberry 4% Sony Ericsson Other Source: Multiscope / The Netherlands / March 2013 / N = 1.012 Trema
  19. 19. Tablet - merk 60% 51% 50% 40% 30% 23% 20% 13% 10% 5% 2% 0% Apple Samsung Asus 2% 2% 2% Sony Google Acer Archos Other Source: Multiscope / The Netherlands / March 2013 / N = 1.012 Trema
  20. 20. Tablets are taking over Trema
  21. 21. ? MOBIEL smartphone tablet apps responsive m-commerce
  22. 22. Appstores: downloads FACTS Trema
  23. 23. Appstores: size FACTS Trema
  24. 24. “Apps are traps” ( Mashable ) Trema
  25. 25. “... or specifically, time and money pits if you don't know where you are going” Trema
  26. 26. 10 tips 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Raak een snaar Kies een niche Zorg voor magische kracht Ken je voorbeelden Stel prioriteiten Begin klein Hou het eenvoudig Motiveer gebruikers Maak het deelbaar Spreid je budget (Solve a problem, remove friction, satisfy a need) (Get big, get niche or get lost) (Wat zijn je usp's) (Best practices) (Moscow model) (Release early, release often) (Don't make me think) (Gamification, Behavioral game theory) (Viraal effect) (50% productie, 50% marketing) Trema
  27. 27. Remember the 90’s? (iOS 5 = 8%, iOS 4 = 13%) We built websites: nobody visited Online marketing was the solution Now we build apps: nobody downloads Focus on app store optimization (iOS 5 = 8%, iOS 4 = 13%) Trema
  28. 28. Appstores: app discovery Trema
  29. 29. You have to know ASO App Store Optimization Trema
  30. 30. Top 250 - gratis iPhone apps 79 94 112 148 159 179 128 224 Trema
  31. 31. ? MOBIEL smartphone tablet apps responsive m-commerce
  32. 32. Trema
  33. 33. Werkt het op ieder scherm? Responsive design Trema
  34. 34. source: testbeeld.nl Trema
  35. 35. Van der Valk Desktop Tablet Smartphone Trema
  36. 36. Booking.com Desktop Tablet Smartphone Trema
  37. 37. ? MOBIEL smartphone tablet apps responsive m-commerce
  38. 38. 1,2 miljard tablet + smartphone 53% groei Trema
  39. 39. In perspectief 12 10 11% E-commerce 10,5 8 6 4 2 M-commerce 1,2 0 Omzet (miljard) Bron: Thuiswinkel.org / Blauw Research Trema
  40. 40. Aantal mobiele kopers Bron: Thuiswinkel.org / Blauw Research Trema
  41. 41. 63% Bron: Thuiswinkel.org / Blauw Research Trema
  42. 42. “Er is sprake van een conversiedrempel” Mobiel: • > 20% van bezoeken • 11% van bestellingen Trema
  43. 43. > 1 miljoen bioscoopkaartjes mobiel verkocht Trema
  44. 44. 3 miljard omzet wereldwijd in mobiele hotel boekingen (2012) Trema
  45. 45. ? SOCIAL networks presence service advertising
  46. 46. via @digitalblonde Trema
  47. 47. Trema
  48. 48. “Ignoring social media is like ignoring your customers” Trema
  49. 49. Trema
  50. 50. Facebook storytelling tekst Like = Permissie Trema
  51. 51. Gericht adverteren Trema
  52. 52. Instagram Trema
  53. 53. Twitter webcare Trema
  54. 54. Snelle reactie nodig Trema
  55. 55. Trema
  56. 56. ? LOCAL search checkin maps
  57. 57. “50% of Mobile Search Is Local” Trema
  58. 58. Checkins Trema
  59. 59. Trema
  60. 60. Trema
  61. 61. Trema
  62. 62. Trema
  63. 63. ? TOEKOMST Google Glass NFC Quantified Self
  64. 64. Trema
  65. 65. Trema
  66. 66. Picture in picture for real life Trema
  67. 67. Near Field Communication Trema
  68. 68. Quantified self Trema
  69. 69. ? John Kivit 06-55745256 johnkivit@shareforce.eu www.linkedin.com/in/jkivit @jkivit www.shareforce.eu www.facebook.com/shareforce.eu Contact
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