John Kivit - Mobile Pioneers    Appstores: facts, tips & tricks?
Services                                           SHAREFORCE     Mobile apps                 Web apps     iPhone, iPad, A...
SHAREFORCE    Idea        Need (*)    Concept             Pioneer  Features      Sketch      Budget (*)          Choices  ...
People                 SHAREFORCE         Appstores: facts, tips & tricks
Smulweb                                  SHAREFORCE          Number 1 in category food & drinks!                  Android,...
Blog Idea Factory                 SHAREFORCE                         Android & iPhone:                         • Dutch Cow...
Schiphol Valet Parking                 SHAREFORCE                         Appstores: facts, tips & tricks
WOWcal / WOWpaper                           SHAREFORCE          iPhone    Android                              Appstores: ...
SHAREFORCEThisiswhatreallycounts!          Appstores: facts, tips & tricks
FACTS?
FACTS Smartphone                                                               Tablet41%                                  ...
FACTS                        Smartphone brand50%40%       41%30%20%                20%10%                               13...
FACTS                               Tablet brand60%      51%50%40%30%               23%20%                                ...
iOS version                                                                                         FACTS“79% is on iOS 6 ...
Android version                                                                                        FACTS              ...
Appstores: size                         FACTS                  Appstores: facts, tips & tricks
Appstores: downloads                         FACTS                       Appstores: facts, tips & tricks
Appstores: downloads                         FACTS                       Appstores: facts, tips & tricks
Appstores: retention                         FACTS                       Appstores: facts, tips & tricks
Appstores: revenue                         FACTS                     Appstores: facts, tips & tricks
Summary                                                        FACTS      HARD & SOFTWARE      Smartphones            20% ...
TIPS & TRICKS?
10 tips                                                                                        TIPS & TRICKS          1.  ...
Ask for reviews                 TIPS & TRICKS                  Appstores: facts, tips & tricks
Make content shareable                 TIPS & TRICKS                         Appstores: facts, tips & tricks
Cross promote your app                         TIPS & TRICKS   web to app     free to paid         app to app             ...
Appstores: app discovery                 TIPS & TRICKS                           Appstores: facts, tips & tricks
Appstores: app discovery                                      TIPS & TRICKS                App discovery                  ...
TIPS & TRICKSSearch rules!You have to know ASO             App Store Optimization                   Appstores: facts, tips...
TIPS & TRICKSRemember the 90’s?(iOS 5 = 8%, iOS 4 = 13%)We built websites: nobody visitedOnline marketing was the solution...
ASO cheat sheet                                                                                                           ...
Summary                                                                               TIPS & TRICKS ENTRY PROCESS Account ...
Research your keywords                               TIPS & TRICKS      www.mobiledevhq.com   www.appcodes.com/appsearch/ ...
Marketing checklist                                                                     TIPS & TRICKS      ONLINE      1. ...
SourcesApp marketingwww.appclover.com/81-different-ways-to-promote-your-mobile-app-or-game/www.app-promo.com/marketing-tip...
John Kivit             06-55745256       johnkivit@shareforce.eu       www.linkedin.com/in/jkivit                @jkivit  ...
usa@marketingpioneers.nlwww.marketingpioneers.nl
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John Kivit - Shareforce - Appstores: facts, tips, tricks - Mobile Pioneers

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John is oprichter van Shareforce en trapt af met een presentatie die inzicht geeft in de feiten, tips en tricks voor de Apple appstore en Google Play. Het ontwikkelen van een Android, iPhone of iPad app is slechts een start. Maar hoe zorg je er voor dat deze binnen no-time populair wordt en opvalt in die enorme overvloed aan apps?

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John Kivit - Shareforce - Appstores: facts, tips, tricks - Mobile Pioneers

  1. 1. John Kivit - Mobile Pioneers Appstores: facts, tips & tricks?
  2. 2. Services SHAREFORCE Mobile apps Web apps iPhone, iPad, Android PHP, Drupal, HTML5, CSS3 Appstores: facts, tips & tricks
  3. 3. SHAREFORCE Idea Need (*) Concept Pioneer Features Sketch Budget (*) Choices Plan Design Platform Development Testing ProductionIntroduction Marketing Analyze Evaluate Promotion Appstores: facts, tips & tricks
  4. 4. People SHAREFORCE Appstores: facts, tips & tricks
  5. 5. Smulweb SHAREFORCE Number 1 in category food & drinks! Android, iPhone, iPad. Appstores: facts, tips & tricks
  6. 6. Blog Idea Factory SHAREFORCE Android & iPhone: • Dutch Cowboys • Dutch Cowgirls • Mobile Cowboys • Style Cowboys Appstores: facts, tips & tricks
  7. 7. Schiphol Valet Parking SHAREFORCE Appstores: facts, tips & tricks
  8. 8. WOWcal / WOWpaper SHAREFORCE iPhone Android Appstores: facts, tips & tricks
  9. 9. SHAREFORCEThisiswhatreallycounts! Appstores: facts, tips & tricks
  10. 10. FACTS?
  11. 11. FACTS Smartphone Tablet41% 39% 59% 61% Yes No Yes No Source: Multiscope / The Netherlands / March 2013 / N = 1.012 Appstores: facts, tips & tricks
  12. 12. FACTS Smartphone brand50%40% 41%30%20% 20%10% 13% 9% 6% 7% 4%0% Samsung Apple HTC Nokia Blackberry Sony Ericsson Other Source: Multiscope / The Netherlands / March 2013 / N = 1.012 Appstores: facts, tips & tricks
  13. 13. FACTS Tablet brand60% 51%50%40%30% 23%20% 13%10% 5% 2% 2% 2% 2%0% Apple Samsung Asus Sony Google Acer Archos Other Source: Multiscope / The Netherlands / March 2013 / N = 1.012 Appstores: facts, tips & tricks
  14. 14. iOS version FACTS“79% is on iOS 6 version” (iOS 5 = 8%, iOS 4 = 13%) Source: Multiscope / The Netherlands / March 2013 / N = 1.012 Appstores: facts, tips & tricks
  15. 15. Android version FACTS Source: http://developer.android.com/about/dashboards/index.html Appstores: facts, tips & tricks
  16. 16. Appstores: size FACTS Appstores: facts, tips & tricks
  17. 17. Appstores: downloads FACTS Appstores: facts, tips & tricks
  18. 18. Appstores: downloads FACTS Appstores: facts, tips & tricks
  19. 19. Appstores: retention FACTS Appstores: facts, tips & tricks
  20. 20. Appstores: revenue FACTS Appstores: facts, tips & tricks
  21. 21. Summary FACTS HARD & SOFTWARE Smartphones 20% > 50% Tablets 51% > 25% Latest software? 79% 53% APPS Total 775.000 800.000 Downloads (monthly) Billions Billions Revenue ++ +/- Appstores: facts, tips & tricks
  22. 22. TIPS & TRICKS?
  23. 23. 10 tips TIPS & TRICKS 1. Focus on needs (Solve a problem, remove friction, satisfy a need) 2. Get niche (Get big, get niche or get lost) 3. Magic powers (What are your USP’s?) 4. Borrow, but don’t steal (Learn from best practices) 5. Prioritize (Moscow model) 6. Start small (Release early, release often) 7. Keep it simple (Dont make me think) 8. Motivate (Gamification, Behavioral game theory) 9. Share (Viral effect of social media) 10. Spread your budget (50% development, 50% marketing) Appstores: facts, tips & tricks
  24. 24. Ask for reviews TIPS & TRICKS Appstores: facts, tips & tricks
  25. 25. Make content shareable TIPS & TRICKS Appstores: facts, tips & tricks
  26. 26. Cross promote your app TIPS & TRICKS web to app free to paid app to app Appstores: facts, tips & tricks
  27. 27. Appstores: app discovery TIPS & TRICKS Appstores: facts, tips & tricks
  28. 28. Appstores: app discovery TIPS & TRICKS App discovery Source: Searchman SEO Appstores: facts, tips & tricks
  29. 29. TIPS & TRICKSSearch rules!You have to know ASO App Store Optimization Appstores: facts, tips & tricks
  30. 30. TIPS & TRICKSRemember the 90’s?(iOS 5 = 8%, iOS 4 = 13%)We built websites: nobody visitedOnline marketing was the solutionNow we build apps: nobody downloadsFocus on app store optimization(iOS 5 = 8%, iOS 4 = 13%) Appstores: facts, tips & tricks
  31. 31. ASO cheat sheet TIPS & TRICKS latest changes appear in red APP STORE OPTIMIZATION CHEAT SHEET v2.3 - 01/28/13 latest version on http://bit,ly/aso-cheat-sheet App Name App Icon Choose a descriptive app name, with most relevant keywords Dont use words in icon Use URL-safe characters only Keep it simple Get details Design with details Design an icon consistent with app design App Keywords Stand out from the crowd / innovate Use the whole allotted 100 characters Consider using borders on icon so it looks good on all backgrounds Don’t repeat app name as keywords Resources: iOS Icon Gallery App Icon Template Choose keywords for which you can rank high Get details Use numbers instead of spelled out words Research your competitors keywords App Screenshots Localize keywords Use all available screenshots, most relevant screenshot first Use single form keywords to save chars Use non-generic-in-app screenshots (not your splash screen) Get details Localize screenshots Resources: AppCod.es MobileDevHQ SearchMan Add explanations / combine screenshots App Store Rankings Get details App Description App Ratings Keywords not searchable: focus on convincing the reader Let users know how to reach you directly (website, app page, within app) Get the first 3 lines very right Have friends & family download and give 5 star reviews at launch Include social proof (awards, blog/users reviews) Make sure the support URL on App page is correct (and useful) Insert main features and benefits list Ask (only) engaged users for ratings - use third party SDK/code Localize description Listen, reply quickly and fix problems Get details Get details Resources: App Booster AppBoy Apptentive App Updates Fill the "Whats New" field thoroughly App Facebook Likes Add call to action to encourage updating Encourage your community to Like your app on the App Store Get details This resource is brought to you by Apptamin.com. You should sign up for free (no spam) email updates here. Appstores: facts, tips & tricks
  32. 32. Summary TIPS & TRICKS ENTRY PROCESS Account setup Confusing Easy App validation? Yes No App live delay 5 - 14 days None OPTIMALISATION TODO: App name 3 - 225 chars Unlimited chars Keywords in name! App icon Impact downloads Impacts downloads Clean & clutter-less, stand out Keywords 100 chars In description Use keyword tools Description Impacts downloads Insert multiple keywords! Write the perfect pitch Category > 20 > 20 Choose carefully Language / countries More = better More = better Localize content Screenshots Impacts downloads Impacts downloads Make it look perfect Promotional video No Yes Show off your app Reviews Impacts downloads Impacts downloads Ask for reviews Freshness Impacts search? Blackbox Update regularly External links No impact Impacts ranking Don’t forget SEO Synonyms / misspelling? No Yes Downloads No impact Blackbox Appstores: facts, tips & tricks
  33. 33. Research your keywords TIPS & TRICKS www.mobiledevhq.com www.appcodes.com/appsearch/ www.searchman.com www.appstorerankings.net Appstores: facts, tips & tricks
  34. 34. Marketing checklist TIPS & TRICKS ONLINE 1. Business model experiments (free / paid, discounted price limited time) 2. Review websites (iPhone club, Techcrunch, Appadvice) 3. Online advertising (Adwords, Mobile ad & affiliate networks) 4. Social media marketing (Twitter, Facebook, Youtube) 5. Company media (Website, landing pages, e-mail newsletter) OFFLINE 6. App launch event (Case: Verdiende aandacht) 7. Press releases (Go for free PR) 8. Events (Showcase your app) 9. Flyers (Find relevant spots & audiences) 10. Stickers (The Foursquare strategy) Appstores: facts, tips & tricks
  35. 35. SourcesApp marketingwww.appclover.com/81-different-ways-to-promote-your-mobile-app-or-game/www.app-promo.com/marketing-tips/www.sparkpage.com/blog/top-mobile-marketing-blogs-resources/Facts & statsblog.appannie.com/app-annie-index-january-2013/www.appannie.comwww.distimo.comwww.flurry.comwww.iosappstats.comwww.multiscope.nlwww.slideshare.net/anastasiaalikova/the-global-app-store-economywww.slideshare.net/impigermobile/amazing-app-store-statsApp store optimisationwww.apptamin.com/android-app-marketing-101/www.apptamin.com/ASO_Cheat_Sheet.pdfwww.apptamin.com/blog/optimize-play-store-app/forumone.com/blogs/post/how-publish-your-mobile-app-google-play-and-apple-app-storeswww.slideshare.net/kolinko/www.slideshare.net/searchmanseo/Shareforce contentwww.shareforce.eu/en/blog/10-tips-app-successwww.shareforce.eu/mobilepioneers/programmawww.slideshare.net/shareforce Appstores: facts, tips & tricks
  36. 36. John Kivit 06-55745256 johnkivit@shareforce.eu www.linkedin.com/in/jkivit @jkivit www.shareforce.eu www.facebook.com/shareforce.eu Contact?
  37. 37. usa@marketingpioneers.nlwww.marketingpioneers.nl

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