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Teledesic Case Study
 

Teledesic Case Study

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    Teledesic Case Study Teledesic Case Study Presentation Transcript

    •  
    • Agenda
      • Company Overview
      • Project Overview
        • Technology Involved
        • Market Analysis
        • SWOT Analysis
      • Financial Analysis
      • Challenges
      • Recommendation
    • Company Overview
      • Broadband Data Communication Service Provider
      • Founded in 1994 by Craig McCaw
      • Major Stake Holders
    •  
    • Project Overview “Bridge Digital Divide”
      • Technology Involved
      • Technology Advantage
      • Market Analysis
        • Current Market
        • Customer Base
        • Competitor Analysis
    • Technology Involved
      • Constellation of 288 LEO satellites for providing Data Communication Service
    • Technological Advantage
    • Market Analysis
        • Current Market
        • Customer Base
        • Competitor Analysis
    • Current Market
      • Internet Access Market
      Values in million
      • Growing @ 1million/yr
      • Reach via ISP(whole sale capacity)
      • Use T1 Services
      • Growing @ 0.5million/yr
      • Reach directly
      • Use T1 Services
      • Need speed & reliable source
      • Can charge premium
      • Growing @ 6.6%/yr
      • 90% population in metro
      • Use DSL, Dialup
      • Need speed @ low cost
      • Can Resale Capacity
      Data of 2003 (rapid change in 5 yrs)
      • Access Methods - Enterprise
      • M/S drop by 23%
      • Requirement of speed
      • Willing to pay more
      Values in % Data of 2003 (rapid change in 5 yrs)
      • Access Methods – Home Business
      • Dial up M/S drop by 46%
      • High speed technologies acceptance
      • High Speed @ Low Cost
      • Cable M/S boosted by 33%
      • DSL came & acquired 12% market
      Values in % Data of 2003 (rapid change in 5 yrs)
      • Access Methods – Consumer
      Values in %
      • Dial up M/S drop by 36%
      • High Speed @ Low Cost
      • Cable M/S boosted by 24%
      • DSL came & acquired 10% market
      • High Cost so limited consumers
      • Huge amount of untapped market segment
      Data of 2003 (rapid change in 5 yrs)
      • Dialup consumption↓ price constant
      • DSL, T1, Cable price↓ consumption↑
    • Customer Base
    • Customer Base
    • Competitor Analysis
      • 80 LEO @ 930 miles
      • Complex Ground Segment
      • Gateway System (slow & Expensive)
      • Regulations & Approvals not received
      • Launch cost higher
      • Low Speed
      • Less Reliable
      • Limited Coverage
      • High Cost
      • Low Speed
      • High Cost
      • Entry Barriers(Capital & Regulations)
      Per Unit Cost for launch Sky Bridge $12.5m Teledesic $8.68m
    • SWOT Analysis
    • Financial Analysis
    • Challenges
      • $1.5bn present
      • $7.5bn promised
      • Failure of Iridium & other narrow spectrum
      • Telecomm Stock price LOW
      • High Risk
      • 2 International Agencies
      • 200 National Agencies
      • Different Countries Different Costs
      • Language & Currency Issues
    • Recommendations
      • Appoint a technology partner
      • Deal should be auctioned where more than 1 partner
      • Appoint local partners to get local radio spectrum licence
      • Look for less traditional investors
    • Thank You