The Poster Child of Open Source Business<br />
Agenda<br />The 3 W’s for MySQL - What? When? Why?<br />Business Model – 2nd generation OSS<br />Market Scenario<br />Cust...
Why<br />What<br />When<br />
What is MySQL?<br />
Timeline<br />
Why MySQL?<br /><ul><li>Extend Product Line
Enter New Markets
Standard Based
Easy Accessibility
↓TCO by 90%
SLA Commitments
Flexibility & Scalability
On Demand Service
Cost saving on  upfront   investment
Develop, Deploy & Manage High Volume Apps
Manage Multiple Servers
24X7 Support
Customizable
Focus on Core Competency
Platform Independence
Easy Reporting & Analysis
↓COGS</li></li></ul><li>Agenda<br />The 3 W’s for MySQL - What? When? Why?<br />Business Model – 2nd generation OSS<br />M...
Business Model<br />
Revenue Model<br />Delivery cost: Distribution via CD/downloads<br />Post sale services: Pay for Quick Service<br />Versio...
Business Model<br />
Development Cycle<br /><ul><li>Coded by employees
Dual Licensing Model
Debugging
Quick Response
Cost Saving
Community Members
IBM Employees</li></li></ul><li>Business Model<br />
Sales & Marketing<br />Viral marketing<br />Press Coverage<br />Low Cost Sales & Distribution Channel<br />Download from w...
Business Model<br />
Support & Services<br />Support & Add-ons from developer community<br />Information published on MySQL<br />No Manuals = N...
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MySQL Case Study

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MySQL Case Study

  1. 1. The Poster Child of Open Source Business<br />
  2. 2. Agenda<br />The 3 W’s for MySQL - What? When? Why?<br />Business Model – 2nd generation OSS<br />Market Scenario<br />Customer Acceptance<br />Industry acceptance & alliance<br />Competitor Analysis<br />SWOT Analysis<br />The Strategic options for MySQL beyond 2004<br />
  3. 3. Why<br />What<br />When<br />
  4. 4. What is MySQL?<br />
  5. 5. Timeline<br />
  6. 6. Why MySQL?<br /><ul><li>Extend Product Line
  7. 7. Enter New Markets
  8. 8. Standard Based
  9. 9. Easy Accessibility
  10. 10. ↓TCO by 90%
  11. 11. SLA Commitments
  12. 12. Flexibility & Scalability
  13. 13. On Demand Service
  14. 14. Cost saving on upfront investment
  15. 15. Develop, Deploy & Manage High Volume Apps
  16. 16. Manage Multiple Servers
  17. 17. 24X7 Support
  18. 18. Customizable
  19. 19. Focus on Core Competency
  20. 20. Platform Independence
  21. 21. Easy Reporting & Analysis
  22. 22. ↓COGS</li></li></ul><li>Agenda<br />The 3 W’s for MySQL - What? When? Why?<br />Business Model – 2nd generation OSS<br />Market Scenario<br />Customer Acceptance<br />Industry acceptance & alliance<br />Competitor Analysis<br />SWOT Analysis<br />The Strategic options for MySQL beyond 2004<br />
  23. 23. Business Model<br />
  24. 24. Revenue Model<br />Delivery cost: Distribution via CD/downloads<br />Post sale services: Pay for Quick Service<br />Version Authentication: Vendors advice in which version to pick<br />Certification and training for users and vendors<br />
  25. 25. Business Model<br />
  26. 26. Development Cycle<br /><ul><li>Coded by employees
  27. 27. Dual Licensing Model
  28. 28. Debugging
  29. 29. Quick Response
  30. 30. Cost Saving
  31. 31. Community Members
  32. 32. IBM Employees</li></li></ul><li>Business Model<br />
  33. 33. Sales & Marketing<br />Viral marketing<br />Press Coverage<br />Low Cost Sales & Distribution Channel<br />Download from website<br />Telesales Service<br />Managing Key Accounts<br />Direct Sales Force<br />↓Customer Acquisition Cost<br />Focus on conversion of free User to paid users<br />Try and Buy<br />
  34. 34. Business Model<br />
  35. 35. Support & Services<br />Support & Add-ons from developer community<br />Information published on MySQL<br />No Manuals = No Strain on resources<br />
  36. 36. Business Model<br />
  37. 37. Virtual Organization<br />
  38. 38. Business Model<br />
  39. 39. Challenges<br />Complexities in work culture for expansion<br />Communicating with employees as business expanded<br />Managing employees scattered across vast virtual network<br />Acceptance of MySQL-SAP alliance by Community<br />
  40. 40. Agenda<br />The 3 W’s for MySQL - What? When? Why?<br />Business Model – 2nd generation OSS<br />Market Scenario<br />Customer Acceptance<br />Industry acceptance & alliance<br />Competitor Analysis<br />SWOT Analysis<br />The Strategic options for MySQL beyond 2004<br />
  41. 41. Customer Acceptance<br />
  42. 42. Serving Segments<br />
  43. 43. Industry Acceptance<br />
  44. 44. Presence in Stack<br />
  45. 45. Presence in Stack<br />
  46. 46. Agenda<br />The 3 W’s for MySQL - What? When? Why?<br />Business Model – 2nd generation OSS<br />Market Scenario<br />Customer Acceptance<br />Industry acceptance & alliance<br />Competitor Analysis<br />SWOT Analysis<br />The Strategic options for MySQL beyond 2004<br />
  47. 47. Competitor Analysis<br />
  48. 48. Agenda<br />The 3 W’s for MySQL - What? When? Why?<br />Business Model – 2nd generation OSS<br />Market Scenario<br />Customer Acceptance<br />Industry acceptance & alliance<br />Competitor Analysis<br />SWOT Analysis<br />The Strategic options for MySQL beyond 2004<br />
  49. 49. W<br />Culture<br />S<br /><ul><li>High Performance-Price Ratio
  50. 50. Entry Barrier via Dual Licensing Model
  51. 51. OSS Model
  52. 52. Compatibility & Flexibility
  53. 53. Easy to Install and Use
  54. 54. Popularity among low end market
  55. 55. Rapid Support System
  56. 56. Huge Testing Base
  57. 57. Lack of functionality for Large Enterprise
  58. 58. Lack of vendor support & relationship
  59. 59. Not suitable for mission critical & enterprise apps</li></ul>O<br />T<br /><ul><li>Growth of SaaS & On-Demand services market
  60. 60. High profit & long term market of Large Organizations
  61. 61. Reaction of Big Giants
  62. 62. Diluted Brand Image
  63. 63. Easy to Imitate</li></li></ul><li>Agenda<br />The 3 W’s for MySQL - What? When? Why?<br />Business Model – 2nd generation OSS<br />Market Scenario<br />Customer Acceptance<br />Industry acceptance & alliance<br />Competitor Analysis<br />SWOT Analysis<br />The Strategic options for MySQL beyond 2004<br />
  64. 64. The Strategic options for MySQL beyond 2004<br /> • To form more alliances in future as it did with SAP to provide high end solutions<br />• After collaborating with SAP, their business improved a lot and they should keep strategies to identify more of such companies<br />• Should have a dedicated customer service team for intense relation with their customers <br />• It should also target all the segments of DBMS in order to increase their business<br />
  65. 65. The Strategic options for MySQL beyond 2004<br /> • Should focus in making strategy to generate more revenues without hindering the basic service which it provides<br />• Focus on product service <br />• Should also focus in creating product for sophisticated user<br />
  66. 66. Building Way Forward<br />
  67. 67. Sun<br />MySQL<br />Oracle<br />
  68. 68. Thank You<br />

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