Presentation on strategy of microsoft corporation


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Presentation on strategy of microsoft corporation

  1. 1. Presentation onCompany Strategy of Microsoft Corporation Design by Shaon : :
  2. 2. 1. Md. Sazzadul Haque (Sajib) B0918242. Md. Mahbubur Rahman (Sajib) B0918253. Md. Moshaharul Haque B0918334. Md. Zahirul Islam (Sumon) B091832 Design by Shaon : :
  3. 3. Company profile of Microsoft CorporationMicrosoft Corporation is an American multinational corporationheadquartered in Redmond, Washington, United States that develops,manufactures, licenses, and supports a wide range of products and services Design by Shaon : :predominantly related to computing through its various product divisions.Established on April 4, 1975 to develop and sell BASIC interpreters forthe Altair 8800, Microsoft rose to dominate the home computer operatingsystem market with MS-DOS in the mid-1980s, followed by the MicrosoftWindows line of operating systems.Primarily in the 1990s, critics contend Microsoft used monopolistic businesspractices and anti-competitive strategies including refusal to deal and tying,put unreasonable restrictions in the use of its software, and usedmisrepresentative marketing tactics
  4. 4. Strategies of Microsoft Corporation Continuing our long standing commitment and leadershipin accessibility research, awareness and innovation. Making the computer easier to see, hear and use bybuilding accessibility into Microsoft product. Facilitating the next generation of accessible technology andmoving the industry forward with ground breakingtechnologies. Building strong, collaborative relationships with a widerange of technology partners and organizations to raiseawareness of the importance of accessibility in meeting thetechnology needs of people with dishabilles. Design by Shaon : :
  5. 5. Actions to strengthen market standing and competitiveness byacquiring or merging with other companies.Microsoft’s Strategy: Continuing long standing commitment and leadership inaccessibility research, awareness and innovation. While jointly developing a new OS with IBM in 1984, OS/2, Microsoft released Microsoft Windows, a graphical extension for MS-DOS, on November 20. Microsoft announced the release of its version of OS/2 to original equipment manufacturers (OEMs) on April 2, 1987. Microsoft introduced its office suite, Microsoft Office, in 1990. The software bundled separate office productivity applications, such as Microsoft Word and Microsoft Excel. Design by Shaon : :
  6. 6. Actions to gain sales and market share via lower price s, more performance features, more appealing design, better quality or customer service, wider production, or other such actions. Microsoft’s Strategy: Making the computer easier to see, hear and use by building accessibility into Microsoft product. On May 22 1990, Microsoft launched Windows 3.0 with a streamlined user interface graphics and improved protected mode capability for the Intel 386 processor. On October 25, 2001 Microsoft released Windows XP. And after that version Microsoft change their Windows versions several times to ensure more performance, more appealing design and better quality full Operating System. And the latest version of Microsoft Windows is Windows 7 and the latest trial version is Windows 8.Design by Shaon : :
  7. 7. Design by Shaon : :Microsoft Office is a proprietary commercial office suite of inter-relateddesktop applications, servers and services for the MicrosoftWindows and Mac OS X operating systems, introduced by Microsoft onAugust 1, 1989. Initially a marketing term for a bundled set of applications,the first version of Office contained Microsoft Word, Microsoft Excel, andMicrosoft PowerPoint. Microsoft also positions Office as a developmentplatform for line-of-business software under the Office BusinessApplications brand.The current versions are Office 2010 for Windows, released on June 15,2010; and Office 2011 for Mac OS X, released October 26, 2010.
  8. 8. Actions to respond to changing market conditions and other external factors.Microsoft’s Strategy: Facilitating the next generation of accessible technology andmoving the industry forward with ground breaking technologies. Microsoft helps to Facilitate the next generation to move industry forward by using technologies. And Microsoft introduce us Microsoft Office to do every type of official work like making CV, Resume, Report by Microsoft Word, Notes by Microsoft Note, Presentations by Microsoft PowerPoint, Accounting programs Microsoft Excel. And this applications are always upgraded by Microsoft Corporation. And that reason the next generation access their industry work by technology. Design by Shaon : :
  9. 9. Design by Shaon : :Actions to strengthen competitiveness via strategic alliances and collaborativepartnerships.Microsoft’s Strategy: Building strong, collaborative relationships with a widerange of technology partners and organizations to raise awareness of theimportance of accessibility in meeting the technology needs of people withdishabilles. Microsoft entered the OS business in 1980 with its own version of Unix, called Xenix. However, it was MS-DOS that solidified the companys dominance. After negotiations with Digital Research failed, IBM awarded a contract to Microsoft in November 1980 to provide a version of the CP/M OS, which was set to be used in the upcoming IBM Personal Computer (IBM PC). In August 1981, Microsoft retained ownership of MS-DOS. Since IBM copyrighted the IBM PC BIOS. And for the relationship with IBM Microsoft introduce the new versions of OS. And people meet with the new technology for that partnership.
  10. 10. Design by Shaon :