Speech we gave at POAG paying tribute to Jerry Sternin of Positive Deviance.
Speech urges collaboration between individuals, companies and communities to achieve objectives.
5. Individuals – First from perspective of non‐profits.
Example – Suraya started initially we had hard time then recruiting competent team
and first started with friends. Our main objective is radio PSA themed “Are you
reckless” where we air radio ad for some months then test the results. We test the
results using after market research company to measure it’s efficacy. We require
Radio community to collaborate with us.
To make people aware of the extent of road accidents, we collected 40 hrs data.
How do we present to people so they understand? Brainstormed ways and
solutions and solution was to present information and graphic. We got a passionate
graphic designer in our team and we made infographic : “What is Killing in Gulf?” ‐
We did our part ‐ Message very simple, concrete and credible. We spread the
message via web and reached mediums. Through simplification we got more
passionate individuals. Passion is one of the main resource non‐profits have.
From individuals perspective ‐Admire then advice, Find out how you can help, Treat
the job as it is your full time job .
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