Top 10 Viral Videos by Airlines


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Top 10 Viral Videos by Airlines

  1. 1. Great examples of airlines creatingvideos that have gone viral, building their brands and driving customer engagement. <br />Featuring<br />Helping airlines & airports engage travelers profitably<br /><br />
  2. 2. Case-study 1<br /> Air New Zealand: “Nothing to Hide”<br />
  3. 3. Air New Zealand have nothing to hide!<br />This dare-bare campaign <br />celebrated the airline’s transparent fare policy by showing the staff (and even CEO) in a commercial wearing only body-paint!<br />YouTube views:6,750,000+<br />Goals driven<br />Loyalty<br />Revenue <br />Engagement<br />
  4. 4. Case-study 2<br />Southwest Airlines: “Singers and rappers”<br />
  5. 5. Southwest puts back the fun in travel<br />Wouldn’t you love to be in a flight where safety instructions are rapped out or even sung instead of the normal dull and sometimes foreboding routine? <br />Travelers say yes! The rapping flight attendant David Bloom is already a minor internet celebrity!<br />YouTube views:466,700+<br />Goals driven<br />Revenue<br />Engagement<br />
  6. 6. Case-study 3<br />Cebu Pacific: “Dancing flight attendants <br />
  7. 7. Passengers going Gaga!<br />If you’re more of a dance person then you can always hop on to Cebu Pacific where safety instructions are given out by flight attendants dancing to Lady Gaga songs.<br />YouTube views: 10,080,000+<br />Goals driven<br />Revenue<br />Engagement<br />
  8. 8. Case-study 4<br />JetBlue: “Glass Half-full”<br />
  9. 9. Don’t accept less than what you paid for!<br />JetBlue exposes the ridiculousness of airline fees with this video featuring a vendor trying to sell New Yorkers a half cup of soda. Hilarity ensues as enraged New Yorkers wonder why they can’t get the entire can of soda that they paid for.<br />YouTube views:71,000+<br />Goals driven<br />Loyalty<br />Engagement<br />Revenue <br />
  10. 10. Case-study 5<br />Virgin Atlantic: “Your airline’s either got it..” <br />
  11. 11. Your airline’s either got it or it hasn’t!<br />This ad campaign the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline. <br />YouTube views:739,000+<br />Goals driven<br />Engagement <br />Loyalty<br />
  12. 12. Case-study 6<br />Germanwings: “Schooling EasyJet” <br />
  13. 13. Germanwings is different from other low-cost carriers!<br />As a piece of guerrilla marketing, six Germanwings staff members staff board an EasyJet flight, sit in various parts of the plane. Each of them has different placards in the shape of speech bubbles with various messages on them. View the video to see what happens next!<br />YouTube views: 402,700+<br />Goals Driven <br />Engagement <br />Revenue<br />
  14. 14. Case-study 7<br />American Airlines: “Thank you”<br />
  15. 15. Thanking the men in uniform who serve the country!<br />AA’s new ad aims to emotionally connect viewers with active military service members as they travel. “Thank You” follows young men and women from different branches of the military as they travel on AA. <br />YouTube views: 97,000+<br />Goals Driven <br />Engagement <br />Loyalty<br />
  16. 16. Case-study 8<br />KLM: “Economy Comfort product launch” <br />
  17. 17. Capturing the imagination of travelers!<br />KLM hired magician Ramana to perform his famous levitation trick to advertise the benefits of the airline’s new economy comfort optionthat gives passengers more leg-space and allows them to recline their seats twice as much.<br />YouTube views:1,433,000+<br />Goals Driven <br />Engagement <br />Revenue<br />
  18. 18. Case-study 9<br />Spanair: “Unexpected Luggage”<br />
  19. 19. Surprising, delighting passengers!<br />Spanair surprised passengers on its Christmas Eve flight from Barcelona to Las Palmas in December 2010, sending out personalized, wrapped gifts on the baggage carousel.<br />YouTube views:304,300+<br />Goals Driven <br />Engagement <br />
  20. 20. Case-study 10<br />Lufthansa: “Pillowfight”<br />
  21. 21. Ever experienced a pillow fight in mid-air?<br />A pillow fight broke out on a Lufthansa flight recently and a passenger caught it on tape. The entire coach cabin was involved and massive cheering broke out after it was done.<br />A flight attendant who joined in gleefully got many cheers from the passengers.<br />YouTube views:1,178,000+<br />Goals Driven <br />Engagement <br />Loyalty<br />
  22. 22. Bonus Videos<br />
  23. 23. For more case studies, visit<br />World leaders in helping airports go social<br /><br />
  24. 24. Click here to download.<br />