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Top 10 Location Based Service Initiatives by Airlines

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Location-based services are set to become the next big thing of the Web 2.0 playground. Taking cues from existing communication and interaction patterns in social media, location based services have …

Location-based services are set to become the next big thing of the Web 2.0 playground. Taking cues from existing communication and interaction patterns in social media, location based services have the ability to be highly targeted, location aware, real-time and demand more commitment from the customer.

Out list of Top 10 Location Based Service Initiatives by Airlines looks at the most striking case-studies of how airlines have leveraged these services to build their brand and drive customer engagement and loyalty.

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  • 1. Great examples of airlines using location-based services for building their brands and driving customer engagement and loyalty.
    Featuring
    World leaders in helping airlines go social
    http://www.SimpliFlying.com
  • 2. Case-study 1
    Virgin America : “T2 Takeover”
  • 3. Virgin America wants its customers to takeover SFO’s new terminal
  • 4. A race to get on the leaderboard!
    Passengers compete with each other to check-in at the most locations around the airport and to get on the public leaderboard.
    Goals Driven
    Loyalty
    Engagement
  • 5. Case-study 2
    KLM: “Surprises”
  • 6. KLM makes its Foursquare followers happy
    Some passengers who check into KLM’s Foursquare venues are surprised with personalized gifts from KLM
    Read more on SimpliFlying.
  • 7. Surprises = Delighted customers!
    Passengers, chosen at random, are accosted by KLM at the airport and receive special gifts.
    Delighted passengers share stories of appreciation with friends and family on social networks, spreading the word even further.
    Goals Driven
    Engagement
    Loyalty
  • 8. Case-study 3
    Southwest Airlines: “Loopt Rewards”
  • 9. Southwest and Loopt tie up to please customers
    Southwest Airlines gave away 10 round trip tickets (plus some other goodies) via the Loopt Rewards Wagon in Austin during SXSW Interactive in March 2011. 
  • 10. People actually ran for the rewards!
  • 11. Engaged and delighted customers
    Not just tickets but other goodies were given out as well!
    Goals driven
    Loyalty
    Engagement
  • 12. Case-study 4
    Copenhagen Airport: “Augmented reality app”
  • 13. Navigate the airport with ease!
    The augmented reality iPhone app is designed to help users navigate its terminals.
    This is a first for location-based augmented reality services, which typically don’t deliver information about the layout of indoor areas.
    This app keeps track of a user’s location by using Wi-Fi signals generated inside the airport’s terminals.
    Goals driven
    Engagement
    Customer Service
  • 14. Case-study 5
    Air New Zealand: “Foursquare mayors”
  • 15. Foursquare could get you into Air New Zealand's upper class airline lounges!
    The “mayors” of select airports and terminals served by Air New Zealand receive free admission to the Koru Lounge just by showing their mayor status and boarding pass.
    Pro Tip: Koru Lounges offer amenities like bar service, light refreshments, televisions, magazines and showers.
  • 16. Rewarding the most loyal customers!
    If they’re already a Koru Lounge member, Air New Zealand will award them 100 Airpoints Dollars instead (up to a maximum of $300 per month).
    Mayors of Koru Lounges are eligible for 100 Airpoints Dollars as well.
    Goals driven
    Loyalty
    Engagement
  • 17. Case-study 6
    JetBlue: “Go Places”
  • 18. JetBlue takes you places!
    Announce to your friends on Facebook that you’re at a JetBlue terminal and earn loyalty points as well as other rewards.
    Goals driven
    Engagement
    Loyalty
  • 19. Case-study 7
    Lufthansa: “Oktoberfest”
  • 20. Lufthansa spreads “Oktober” love!
    Customers were encouraged – via the Lufthansa Facebook page – to check in at various locations around the Bavarian city during the festival.
    Once 3 check-ins were secured the user received a Lufthansa FourSquare badge and Euro 20 voucher.
    Read more on SimpliFlying.
    Source: http://themigratorynerd.com/2010/westjets-winglet-wednesday/
  • 21. Customers return the love!
    7050
    Unique check-ins
    2350
    Badges unlocked
    150,000
    Visitors on the microsite
    Goals driven
    Engagement
    Loyalty
  • 22. Case-study 8
    Germanwings: “ITB Berlin Takeover”
  • 23. Germanwings takes over ITB Berlin!
    Where: ITB Berlin, world’s largest travel tradeshow
    The challenge: Germanwingshas neither a booth nor abudget for marketing
    The solution: Two people sent to create Facebook Places locations for the booths of other airlines, with a Germanwings twist.
    On checking-in at an airline’s booth, the status update on Facebook looked something like this:
     Air Berlin: You’ll get to breathe Berlin air Cheaper with Germanwings!
     Air France: France for a bargain price is only available from Germanwings!
  • 24. Users respond – and how!
    200+
    Check-ins
    24000+
    People received notifications
    $0
    Dollars spent
    Goals driven
    Engagement
    Read more on SimpliFlying.
  • 25. Case-study 9
    Continental Airlines: “#justlanded”
  • 26. Tell Continental when you land
    Tell the world as well.
    Use the hashtag and flight number when you land.
    Stand a chance to win a President’s Club Membership.
  • 27. Know who else landed at the same location!
    Drives awareness of Continental’s flights.
    Helps passengers network with each other at a particular location by simply searching the hashtag.
    Goals driven
    Engagement
  • 28. Case-study 10
    British Airways: “Grand Central pitch-up”
  • 29. An ordinary idea turned into an opportunity
    BA ran a contest for small business owners to film a 90-second pitch telling explaining where they would most like to fly and why it would benefit the company.
    But it organized the two-day event at a famous location.
  • 30. Famous location = Greater engagement
    The famous Vanderbilt Hall within Grand Central Terminal in Manhattan was the chosen location. To get the message out, the airline used FourSquare.
    The first people to check-in on FourSquare at the promotion got a free coffee from BA.
    Goals Driven
    Engagement
  • 31. For more case studies, visit SimpliFlying.com
    World leaders in helping airlines go social
    http://www.SimpliFlying.com

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