SimpliFlying MasterClass for Agencies

“We engaged SimpliFlying during a communications pitch for Air New Zealand. Not only were they great to dealwith, their insights into the airline sector and consumer trends were stellar. We subsequently went on tosuccessfully win the confidence of the airline.I would recommend SimpliFlying to anyone interested in gaining insights into how social media and technologyimpacts airline marketing, and more importantly how to identify opportunities for real innovation and success.” - Peeyoosh Chandra, Digital Planning Director, Saatchi and SaatchiMasterClassAirline Marketing 2.0 for AgenciesThe new realities of social media theory with practice through amean that it is no longer enough curriculum that comprises over 50 In a Nutshell Social Traveler Life Learn about thefor airlines to just have a large airline case-studies that will forcenumber of fans or followers. What participants to think on their feet Over 50 real-worldmatters is the ability to drive and derive solutions to real-world airline case studiesspecific business goals and challenges encountered withmeasure the results. Moreover, it is todays connected travelers. Up to 25 account managers and creative directorsessential to establish benchmarksand perform assessments against From measuring business goals Learn about the Connectedcompetitors as well. through social media to analyzing Traveler Lifecycle and the your client’s performance against opportunities it presents toThe SimpliFlying MasterClass for the competition, the MasterClass airlinesAgencies serves as a reality check covers all grounds through Learn about free tools thatfor agency executives keen to win real-world examples, interactive you can use to help yourairline clients. If you are an Account group exercises and simulations. clients stay ahead ofManager or Creative Director, this competitionMasterClass is for you. So be ready to roll-up your sleeves, Test your prowess through get your hands dirty and apply the group work and simulationDo you know the business of lessons learnt in the MasterClass. exercisesaviation well enough? This And, of course, win the trust ofMasterClass uniquely merges airlines the world over!

PART 1: Smells like Jet Fuel..................................................... “[The SimpliFlying .............................................................................................................1. Introduction to the business of aviation MasterClass] was a catalyst2. The Connected Traveler Lifecycle to start conversations within3. State-of-play of social media in aviation LAN and helped us4. Introductory airline case-studies understand our priorities. We agreed to launch 2 pilotPART 2: Driving Key Business Goals in Aviation programs within 60 days of..................................................... the workshop.”1. Identifying opportunities in the Connected Traveler ............................ – LAN Airlines2. Key Business Goals that matter in Aviation3. Selling social media to senior management in aviation4. Creating initiatives that leverage traveler behavior5. Executing campaigns that have measurable outcomesPART 3: Benchmarking and ROI.....................................................1. “An airline’s competitors, not customers, are the challenge!” Watch this video to see what2. Key business metrics for airlines in social media people are saying3. Building ROI Dashboards about our MasterClasses:4. Creating a roadmap for an airline brand j.mp/WhatTheySay ............................ SimpliFlying is a leadingPrerequisites..................................................... consulting firm that has advised over 25 airlines andAll participants must bring their own internet-enabled notebooks. airports on customer engagement strategy to drive business goals. One of the TopInvestment..................................................... 5 most influential on Twitter for aviation, SimpliFlying is also recognized by FlightGlobal for 1-Day €995 2-Day €1495 being one of the Top 2 leading aviation blogs.All rates are on a per-person basis. A minimum five attendees is required for the MasterClass.Travel & Misc. Expenses SimpliFlying has offices in New..................................................... York and Vancouver, and delivers consulting, keynotes and MasterClasses globally. For more information, visit: SimpliFlying.com. Contact us at: masterclass@simpliflying.com to explore further options. Fees are current as of June 1, 2012 and are subject to change.

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SimpliFlying MasterClass for Agencies

by SimpliFlying on Aug 09, 2012

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