SimpliFlying Crisis Management MasterClass

Qantas share-price dropped 7% in two hours when they failed to respond to a tweet that an A380 had crashed.United Airlines stock suffered 10% while Dave Carrolls "United Breaks Guitars" video garnered 10 million views onYoutube.Whereas, Southwest Airlines fans jumped to the airlines defense on Facebook and Twitter when an overweightKevin Smith was bumped off a flight. So, why the difference in the publics reactions to these airlines?MasterClassCrisis Management for the Connected TravelerWelcome to the challenges of The MasterClass uniquely mergesdealing with the connected theory with practice. The In a Nutshelltraveler in times of crises. The curriculum comprises over 20SimpliFlying Crisis Management airline case-studies that will make Over 20 real-worldMasterClass serves as a reality participants think on their feet airline case studiescheck for airline executives and derive solutions to real-worldlooking to gain cutting edge challenges encountered with Up to 25 executivesbranding and customer todays connected travelers.engagement insights, while Understand thebecoming effective at handling From discovering and learning behavior of today’s connected travelercrises online. how to use the latest tools to understanding your customers’ Learn the rules ofIf you are a Vice President, Director expectations and surpassing crisis managementor executive in Corporate them, the MasterClass covers all onlineCommunications, Customer grounds through interactiveService, eCommerce, Commercial group exercises and simulations. Walk away with aor Marketing, this MasterClass is contingency plan thatfor you. Sitting through a So be ready to roll-up your will help your airlineSimpliFlying MasterClass is like sleeves, get your hands dirty and effectively combatlearning to swim by being pushed apply the lessons learnt in the crises on social mediain the deep end of a pool. MasterClass.

............................................................................................................. “[The SimpliFlyingPART 1: Preparing For The Worst..................................................... MasterClass] was a catalyst to start conversations within1. Introduction LAN and helped us2. Understanding the Social Traveler Lifecycle understand our priorities.3. Introductory case studies: Examples of social media usage in travel We agreed to launch 2 pilot4. Anatomy of a crisis: The 3 Common Elements programs within 60 days of5. Ash-cloud case study the workshop.” – Lan AirlinesPART 2: Creating Contingency Plans ................................................................................6. 3 rules of crisis management7. Crisis management: Top 10 case studies8. Free tools and techniques for monitoring social media9. Building a Crisis Management implementation plan10. Presentations of proposals from group exercisePREREQUISITES Watch this video to see what..................................................... people are saying about our MasterClasses:All participants must bring their own internet-enabled notebooks j.mp/WhatTheySayINVESTMENT ................................................................................. SimpliFlying is a leading consulting firm that has 1-Day €695 2-Day €995 advised over 25 airlines and airports on customerAll rates are on a per-person basis. A minimum of five attendees is required for the MasterClass. engagement strategy to drive business goals. One of the TopTRAVEL & MISC. EXPENSES..................................................... SimpliFlying.com is also being one of the Top 2 aviation blogs. SimpliFlying has offices in New and MasterClasses globally. For SimpliFlying.com. Contact us at: masterclass@simpliflying.com to explore further options. Fees and are subject to change.

SimpliFlying Crisis Management MasterClass

by SimpliFlying on Jun 22, 2012

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