SimpliFlying Ancillary Revenues MasterClass

Would your flyers like to sit with passengers with similar interests as discovered through social networks? Howabout selling discounted add-ons that depend on social advocacy? Or perhaps, if you have in-flight wifi, you mightlike to know how to drive revenues from it without passing on the costs to customers!The Connected Traveller offers a multitude of new opportunities for airines to drive ancillary revenues. Recognizingthis potential and adapting swiftly is essential. Is your airline ready to take advantage of this new landscape?MasterClassDriving Ancillary Revenues from the Connected TravelerWelcome to a new landscape. theory with practice. TheThe SimpliFlying MasterClass on curriculum comprises over 20 In a NutshellDriving Ancillary Revenues from airline case-studies that will makethe Connected Traveler serves as participants think on their feet Over 20 real-worlda reality check for airline and derive solutions to real-world airline case studiesexecutives looking to gain cutting challenges encountered withedge branding and customer todays connected travelers. Up to 25 executivesengagement insights, whileeffectively driving ancillary From discovering and learning Understand therevenues from social initiatives. how to use the latest tools to behavior of today’s connected traveler understanding your customers’If you are a Vice President, expectations and surpassing Learn the techniquesDirector or executive in Corporate them, the MasterClass covers all of driving ancillaryCommunications, Customer grounds through interactive revenues from theService, eCommerce, Commercial group exercises and simulations. connected traveleror Marketing, this MasterClass isfor you. Sitting through a So be ready to roll-up your Walk away withSimpliFlying MasterClass is like sleeves, get your hands dirty and strategies that yourlearning to swim by being apply the lessons learnt in the airline canpushed in the deep end of a pool. MasterClass. immediately startThe MasterClass uniquely merges using

............................................................................................................. “[The SimpliFlyingPART 1..................................................... MasterClass] was a catalyst to start conversations within1. Introduction & Overview LAN and helped us2. The Connected Traveler Lifecycle understand our priorities.3. ldentifying revenue opportunities in the lifecycle We agreed to launch 2 pilot4. Introductory case-studies on driving ancillary revenues programs within 60 days of5. Choosing the right social media platforms for engagement the workshop.” – Lan AirlinesPART 2 ................................................................................6. Social booking and Social Seating7. Group-buying and Gamification8. Advanced techniques: Reverse Auctions, Social Loyalty & more9. Measuring social media ROI10. Presentations of proposals from group exercisesPREREQUISITES Watch this video to see what..................................................... people are saying about our MasterClasses:All participants must bring their own internet-enabled notebooks j.mp/WhatTheySayINVESTMENT ................................................................................. SimpliFlying is a leading consulting firm that has 1-Day €695 2-Day €995 advised over 25 airlines and airports on customerAll rates are on a per-person basis. A minimum of five attendees is required for the MasterClass. engagement strategy to drive business goals. One of the TopTRAVEL & MISC. EXPENSES 5 most influential on Twitter,..................................................... SimpliFlying.com is also recognized by FlightGlobal for being one of the Top 2 aviation blogs. SimpliFlying has offices in New York and Vancouver, and delivers consulting, keynotes and MasterClasses globally. For more information, visit: SimpliFlying.com. Contact us at: masterclass@simpliflying.com to explore further options. Fees are current as of June 1, 2012 and are subject to change.

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SimpliFlying Ancillary Revenues MasterClass

by SimpliFlying on Aug 29, 2012

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