DRIVING 	                              RECORD HIGHAnnika Davidsone	           ENGAGEMENT 	Marketing Director		            ...
WE ARE A        LOYALTY	  MANAGEMENT COMPANY WITH   AN AIM TO BE   THE LEADER IN NORTHERN ANDEASTERN EUROPE	              ...
WE LOVE TO 	GIVE OURMEMBERS	MORE 	THAN THEYEXPECT
HOW WE USED	TECHNOLOG         3 SIMPLEY	         +	 TRUTHS 	  TO CREATE OUR MOST  INNOVATIVE CAMPAIGN
PEOPLE	       LOVE TO	1	   CREATE
1. What should our new membership level be called? 2. What should members do to reach this level?3. What privileges should...
HOW MANY IDEAS	DID WE RECEIVE?
?
IDEA 	BOOK OF 	500+	           	PAGES
PEOPLE	⚔   2	           LIKE TO	           COMPETE
PERSONALGOAL 	FOR EACHUSER
How we segmented            How we created the              BalticMiles users	      individual tasks	                  TOP...
PEOPLE	       APPRECIATE	       PERSONAL	3	       APPROACH
500 000 	UNIQUE 	WELCOME 	VIDEOS
DATA	SOCIAL	 APP	SYNC
Alex	    ALEX
⚔THE RESULTS
HIGHEST	            48% 22%                          CONVERSIO            opened	     CTR	               N RATES	         ...
1	               ⚔      2	           3	PEOPLE       PEOPLE	       PEOPLE	LOVE TO      LIKE TO	    APPRECIATE	CREATE	     ...
THANK YOU!	 Annika Davidsone / Marketing Director / BalticMiles
SimpliClient: Baltic Miles for Loyalty 2013
SimpliClient: Baltic Miles for Loyalty 2013
SimpliClient: Baltic Miles for Loyalty 2013
SimpliClient: Baltic Miles for Loyalty 2013
SimpliClient: Baltic Miles for Loyalty 2013
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SimpliClient: Baltic Miles for Loyalty 2013

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This is a presentation deck by BalticMiles, for their win for Global Innovation in Technology Award at Loyalty 2013.
If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com

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SimpliClient: Baltic Miles for Loyalty 2013

  1. 1. DRIVING RECORD HIGHAnnika Davidsone ENGAGEMENT Marketing Director WITHLoyalty 2013 Conference Dubai, February 27, 2013 INNOVATIVE TECHNOLOGY
  2. 2. WE ARE A LOYALTY MANAGEMENT COMPANY WITH AN AIM TO BE THE LEADER IN NORTHERN ANDEASTERN EUROPE NON-AIRLINE +40% REVENUE GROWTH IN 2012
  3. 3. WE LOVE TO GIVE OURMEMBERS MORE THAN THEYEXPECT
  4. 4. HOW WE USED TECHNOLOG 3 SIMPLEY + TRUTHS TO CREATE OUR MOST INNOVATIVE CAMPAIGN
  5. 5. PEOPLE LOVE TO 1 CREATE
  6. 6. 1. What should our new membership level be called? 2. What should members do to reach this level?3. What privileges should these members enjoy?
  7. 7. HOW MANY IDEAS DID WE RECEIVE?
  8. 8. ?
  9. 9. IDEA BOOK OF 500+ PAGES
  10. 10. PEOPLE ⚔ 2 LIKE TO COMPETE
  11. 11. PERSONALGOAL FOR EACHUSER
  12. 12. How we segmented How we created the BalticMiles users individual tasks TOP20 clients by Reach a personal target total spending in and get +50% of points 0.1 % each category Active in past 6 months with more Reach a personal target12.9 % than 1000 points accrued and get +50% of points Less than 1000 points Visit 5 partners accrued in past 6 and get +500 points 87 % months
  13. 13. PEOPLE APPRECIATE PERSONAL 3 APPROACH
  14. 14. 500 000 UNIQUE WELCOME VIDEOS
  15. 15. DATA SOCIAL APP SYNC
  16. 16. Alex ALEX
  17. 17. ⚔THE RESULTS
  18. 18. HIGHEST 48% 22% CONVERSIO opened CTR N RATES IN THE HISTORY OF 0.1 % BALTIC MILES 53% 16% 12.9 % opened CTR 5% OF THE ACTIVE DATABASE SEGMENT MULTIPLIED THEIR 22% 7% ALREADY HIGH NUMBER OF POINTS87 % opened CTR EARNED BY 3.5 TIMES
  19. 19. 1 ⚔ 2 3 PEOPLE PEOPLE PEOPLE LOVE TO LIKE TO APPRECIATE CREATE COMPETE PERSONAL APPROACH
  20. 20. THANK YOU! Annika Davidsone / Marketing Director / BalticMiles

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