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How can airlines optimize social media content for maximum conversion?

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At the Online Marketing for Travel Summit in Miami, I am shared my ideas on how travel firms (not just airlines) can drive conversion in online and social marketing. These are the slides from that …

At the Online Marketing for Travel Summit in Miami, I am shared my ideas on how travel firms (not just airlines) can drive conversion in online and social marketing. These are the slides from that presentation, with three specific ideas.

Published in: Business, Technology

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  • 1. 3 ideas for driving conversion in social media Twitter: @simpliflying Shashank
Nigam Online
Marke+ng
for
Travel
USA Founder
&
CEO,
SimpliFlying Miami,
2‐3
June
2010 Wednesday, June 2, 2010
  • 2. A little about us... Helping airlines, airports and hotels create brand strategies that drive engaging and profitable interactions with customers. We Walk the Talk Top 2 blogs on aviation for 2009 (FlightGlobal Webbies) Top 5 most influential on Twitter for airlines LinkedIn discussions in 48 groups Youtube videos viewed over 300,000 times! What they say about us on Twitter Singapore :: New York :: Toronto Wednesday, June 2, 2010
  • 3. It’s a level playing field 99% 91% of retailers will have a FB page by 2011 will have a Twitter profile by 2011 Wednesday, June 2, 2010
  • 4. It’s crowded Wednesday, June 2, 2010
  • 5. Wednesday, June 2, 2010
  • 6. The tail shouldn’t end up wagging the dog Wednesday, June 2, 2010
  • 7. Designing a Social Media engagement model Brand Engagement Business Objectives Driving Wednesday, June 2, 2010
  • 8. Would you enter a new market like this? Wednesday, June 2, 2010
  • 9. Or like this? Wednesday, June 2, 2010
  • 10. The Conversion Prism for Travel Revenue Business Objectives Loyalty Brand Engagement Wednesday, June 2, 2010
  • 11. 3ideas for driving conversion in social media Wednesday, June 2, 2010
  • 12. 1 Convert YouTube lookers to bookers A link to landing page Wednesday, June 2, 2010
  • 13. 2 Infuse social media in the booking path Forrester research confirms that adding customer comments during booking boosts conversion Integrate reviews from: 1. Skytrax 2. Eezeer.com 3. Tripadvisor.com 4. Expedia and others... Wednesday, June 2, 2010
  • 14. 3 Drive loyalty through word of mouth Earn miles by tweeting *This
is
just
a
mock‐up
for
demonstra6on
purposes Wednesday, June 2, 2010
  • 15. ROI + ROE Dashboards for monitoring success Wednesday, June 2, 2010
  • 16. So, don’t just sit there and do nothing! Wednesday, June 2, 2010
  • 17. Take the leap. Wednesday, June 2, 2010
  • 18. It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. Charles Darwin Wednesday, June 2, 2010
  • 19. “...and you don’t want to be the one looking like an ostrich with its head in the sand...” Azran Osman-Rani, CEO, AirAsia X 5 Aug 2009 Wednesday, June 2, 2010
  • 20. Let’s talk... Email: eye4travel@simpliflying.com Twitter: @simpliflying Download this presentation (and more) http://bit.ly/SMkeynotes Wednesday, June 2, 2010