3
                              ideas
                               for driving conversion in social media

             ...
A little about us...
        Helping airlines, airports and
        hotels create brand strategies
        that drive enga...
It’s a level playing field


99%
91%
of retailers will have a FB page by 2011




  will have a Twitter profile by 2011
Wed...
It’s crowded
Wednesday, June 2, 2010
Wednesday, June 2, 2010
The tail shouldn’t end up wagging the dog



Wednesday, June 2, 2010
Designing a Social Media engagement model

                          Brand Engagement             Business Objectives



 ...
Would
                    you enter
                        a new
                       market
                     like ...
Or like this?




Wednesday, June 2, 2010
The Conversion Prism for Travel


                                                   Revenue
                    Business ...
3ideas
                           for driving conversion in social media




Wednesday, June 2, 2010
1 Convert YouTube lookers to bookers


                                                A link to landing page




Wednesda...
2 Infuse social media in the booking path
                Forrester research confirms that adding customer
               ...
3 Drive loyalty through word of mouth



                                                                                 ...
ROI + ROE Dashboards for monitoring success




Wednesday, June 2, 2010
So, don’t just sit there and do nothing!




Wednesday, June 2, 2010
Take the leap.
Wednesday, June 2, 2010
It’s not the strongest of the species that survives, nor the most
                                 intelligent. It is the ...
“...and you don’t want to be the one looking like an ostrich with its head
                                               ...
Let’s talk...
     Email: eye4travel@simpliflying.com
     Twitter: @simpliflying




     Download this presentation (and m...
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How can airlines optimize social media content for maximum conversion?

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At the Online Marketing for Travel Summit in Miami, I am shared my ideas on how travel firms (not just airlines) can drive conversion in online and social marketing. These are the slides from that presentation, with three specific ideas.

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How can airlines optimize social media content for maximum conversion?

  1. 1. 3 ideas for driving conversion in social media Twitter: @simpliflying Shashank
Nigam Online
Marke+ng
for
Travel
USA Founder
&
CEO,
SimpliFlying Miami,
2‐3
June
2010 Wednesday, June 2, 2010
  2. 2. A little about us... Helping airlines, airports and hotels create brand strategies that drive engaging and profitable interactions with customers. We Walk the Talk Top 2 blogs on aviation for 2009 (FlightGlobal Webbies) Top 5 most influential on Twitter for airlines LinkedIn discussions in 48 groups Youtube videos viewed over 300,000 times! What they say about us on Twitter Singapore :: New York :: Toronto Wednesday, June 2, 2010
  3. 3. It’s a level playing field 99% 91% of retailers will have a FB page by 2011 will have a Twitter profile by 2011 Wednesday, June 2, 2010
  4. 4. It’s crowded Wednesday, June 2, 2010
  5. 5. Wednesday, June 2, 2010
  6. 6. The tail shouldn’t end up wagging the dog Wednesday, June 2, 2010
  7. 7. Designing a Social Media engagement model Brand Engagement Business Objectives Driving Wednesday, June 2, 2010
  8. 8. Would you enter a new market like this? Wednesday, June 2, 2010
  9. 9. Or like this? Wednesday, June 2, 2010
  10. 10. The Conversion Prism for Travel Revenue Business Objectives Loyalty Brand Engagement Wednesday, June 2, 2010
  11. 11. 3ideas for driving conversion in social media Wednesday, June 2, 2010
  12. 12. 1 Convert YouTube lookers to bookers A link to landing page Wednesday, June 2, 2010
  13. 13. 2 Infuse social media in the booking path Forrester research confirms that adding customer comments during booking boosts conversion Integrate reviews from: 1. Skytrax 2. Eezeer.com 3. Tripadvisor.com 4. Expedia and others... Wednesday, June 2, 2010
  14. 14. 3 Drive loyalty through word of mouth Earn miles by tweeting *This
is
just
a
mock‐up
for
demonstra6on
purposes Wednesday, June 2, 2010
  15. 15. ROI + ROE Dashboards for monitoring success Wednesday, June 2, 2010
  16. 16. So, don’t just sit there and do nothing! Wednesday, June 2, 2010
  17. 17. Take the leap. Wednesday, June 2, 2010
  18. 18. It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. Charles Darwin Wednesday, June 2, 2010
  19. 19. “...and you don’t want to be the one looking like an ostrich with its head in the sand...” Azran Osman-Rani, CEO, AirAsia X 5 Aug 2009 Wednesday, June 2, 2010
  20. 20. Let’s talk... Email: eye4travel@simpliflying.com Twitter: @simpliflying Download this presentation (and more) http://bit.ly/SMkeynotes Wednesday, June 2, 2010
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