Five and a half secrets for airlines to drive revenue from social media

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So we all know that airlines need to be on social media, and are doing much better than previously. But ultimately, it's all about making money.

This presentation shares insights on how airlines can really use social media tools like Facebook and Twitter to drive revenue.

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Five and a half secrets for airlines to drive revenue from social media

  1. 1. LCC 2.0 5.5secrets to driving revenue from social media Shashank
Nigam Founder
&
CEO,
SimpliFlying Global
Head
‐
Brand
Strategy,
ACA
Associates,
Inc
  2. 2. Aviation :: Branding ::Technology Practitioners Top 5 Twitter-ers on airlines Blog Articles read over 250K times Global outlook: Singapore & NYC based Stellar Board of Advisors Patrick Murphy - ex-Chairman, RyanAir Chris Brogan - THE social media guru Donald Schenk - CEO, Airline Capital Associates
  3. 3. Key take aways... Why social media cannot be ignored anymore 3 myths about social media, debunked! What does “revenue” consist of? 5.5 steps to drive revenue in social media 3 steps to get started with social media in the next 3 weeks Who will implement the strategies? What are the risks involved in this approach? Simply, how social media can help YOU fill more seats P.S: Good news! This is the wordiest slide in this presentation...
  4. 4. READY?
  5. 5. What’s Web 2.0? Community || Collaboration || Content || Co-Creation
  6. 6. “But if I don’t get it, why should I care?”
  7. 7. http://simpliflying.com/category/presentations/
  8. 8. 3 MYTHS about social media, debunked
  9. 9. Social media is free... ... free like a puppy
  10. 10. If I build it... ... they will come
  11. 11. Social media is like a BBQ cookout... ... not a flea market
  12. 12. But, I’m an LCC Show me the money!
  13. 13. Driving Revenue Get people to fly more F often: Frequency! Get more people to fly: R Reach! Make more $ per Y customer: Yield! Get them to decide to fly D sooner: Decision!
  14. 14. 5.5secrets to driving revenue from social media
  15. 15. 1 Clear distressed inventory on Twitter If Dell can drive $3M through Twitter... ...why can’t airlines? Reach Frequency
  16. 16. 2 Infuse social media in the booking path Forrester research confirms that adding customer comments during booking boosts conversion Integrate reviews from: 1. Skytrax 2. Eezeer.com 3. Tripadvisor.com 4. Expedia and others... Decision
  17. 17. 3 Integrate with social media travel apps 1 2 1. User updates travel status (Twitter/FB) 2. Status integrated in social media apps 3. Past status offers customer insights 3 4. Huge opportunity for: 1. Building apps with targeted offers 4 2. Location-based recommendations 3. Viral-status apps Reach Decision
  18. 18. 4 Partner with airlines/airports/hotels Reach Decision
  19. 19. 5 Create private online communities 1. For frequent flyers? 2. For the traveling women? 3. For kids? backpackers? Frequency Yield
  20. 20. 5.5 Social media, at its heart is about people Build the community first, add true value and set the right expectations
  21. 21. Great ideas. Now what?
  22. 22. How to get started?
  23. 23. 3 steps to get started with social media in the next 3 weeks !"#$%&' +&&,-&.%' (&)*)%'
  24. 24. What if your employees are already overworked?
  25. 25. One person/team, supported by Subject Matter Experts
  26. 26. 1. Give ownership to one person or team 2. It’s OK to start small, but do it well 3. It may require a long-term approach to succeed 4. Success metrics may be different from other efforts
  27. 27. The key is to have a quantifiable measure of success beforehand
  28. 28. In Conclusion...
  29. 29. It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. Charles Darwin
  30. 30. “...and you don’t want to be the one looking like an ostrich with its head in the sand...” Azran Osman-Rani, CEO, AirAsia X At Aviation Outlook Summit Asia Pac, 5 Aug 2009
  31. 31. Questions Email: shashank@simpliflying.com Twitter: @simpliflying

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