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Best in Driving Revenue using Social Media
FinalistEntries
Awards for Excellence in Social Media 2014
Awards for Excellence in Social Media 2014
Best in Driving Revenue using Social Media
Finalist
Page 1
SimpliFlying Awards 2014
WestJet - Best in driving revenue using social media
Page 2
•  Established social media channels are a part of our retail marketing strategy
•  Seat sales, promo codes and spe...
Page 3
•  Viral YouTube videos provide huge incremental revenue for WestJet
•  WestJet Christmas Miracle: http://youtu.be/...
Awards for Excellence in Social Media 2014
Best in Driving Revenue using Social Media
Finalist
Best in Driving Revenue !
using Social Media
Everyday low fares created a demand in travel, but
Social Media helped the brand reach out to a new
generation breed of tr...
Revenue !
Through!
Content
Regional Campaign : World Cup
One campaign across 13
regions, with localized
content to keep up...
Awards for Excellence in Social Media 2014
Best in Driving Revenue using Social Media
Finalist
flynas&Social&Media&
What we achieved?
Social Media – flynas (Jan – June 2014)
Impressions* 756,990,909*
View*through*Conversion* 160,816**
Cli...
Results (fans, followers, engagement)
We are still learning …
0*
500000*
1000000*
1500000*
2000000*
2500000*
3000000*
3500...
Thank You !!!
Awards for Excellence in Social Media 2014
Best in Driving Revenue using Social Media
Finalist
“Best at driving revenue”
SimpliFlying Awards 2014
Awards for Excellence in Social Media 2014
Best in Driving Revenue using Social Media
Finalist
Simpliflying Awards
KLM social
commerce.
The strength of social commerce lies in combining excellent
social media service with shareable commerce concepts.
To put ...
Social Payment
Pay directly via
social media.
And integrating
social media
commerce deeper
and deeper.
KLM Core App
Integr...
Awards for Excellence in Social Media 2014
So, which do you like best?
VOTE NOW!
Best in Driving Revenue Using Social Media - SimpliFlying Awards 2014
Best in Driving Revenue Using Social Media - SimpliFlying Awards 2014
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Best in Driving Revenue Using Social Media - SimpliFlying Awards 2014

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Who should win Best in Driving Revenue Using Social Media at SimpliFlying Awards 2014? Vote at: http://poll.fm/4vlit

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Transcript of "Best in Driving Revenue Using Social Media - SimpliFlying Awards 2014"

  1. 1. Best in Driving Revenue using Social Media FinalistEntries Awards for Excellence in Social Media 2014
  2. 2. Awards for Excellence in Social Media 2014 Best in Driving Revenue using Social Media Finalist
  3. 3. Page 1 SimpliFlying Awards 2014 WestJet - Best in driving revenue using social media
  4. 4. Page 2 •  Established social media channels are a part of our retail marketing strategy •  Seat sales, promo codes and special offers are all promoted on social media •  Promoted Tweets & sponsored Facebook posts increase reach and revenue •  Exclusive #BlueTag social media offers provide weekly revenue and help us sell seats on flights/routes that aren’t meeting our advance sales targets WestJet social media revenue strategy
  5. 5. Page 3 •  Viral YouTube videos provide huge incremental revenue for WestJet •  WestJet Christmas Miracle: http://youtu.be/zIEIvi2MuEk (35M views) •  April Fool’s: (2.6M views combined) http://youtu.be/M4SkoJy3D0M?list=PLmd8TjO5YJs600HhBAEJH-WxHQOhuoxMV •  April Fool’s jokes bring in millions of revenue each year, on single day offer •  In weeks following Christmas Miracle video, bookings were up 77% and revenue increased 86% compared to same time period the year prior WestJet social media revenue strategy
  6. 6. Awards for Excellence in Social Media 2014 Best in Driving Revenue using Social Media Finalist
  7. 7. Best in Driving Revenue ! using Social Media
  8. 8. Everyday low fares created a demand in travel, but Social Media helped the brand reach out to a new generation breed of travellers - young, innovative, sociable and constantly connected! AirAsia Over 17 million fans across Asia & Australia Early adopters of social media across Asia & Australia. With a global page & 12 local pages to reach a wider audience, we identified what every local market needed to connect with the brand & keep up with trends over numerous social platforms. Recognizing how social media is part of our fans’ lives, we introduced Facebook Connect as part of our single sign-on for faster & friendly booking. Innovation
  9. 9. Revenue ! Through! Content Regional Campaign : World Cup One campaign across 13 regions, with localized content to keep up with current trends, .ie football to tie-in with our destinations. Giving Taylor Swift her own AirAsia plane during her Asia leg tour boosted brand health, sold seats & highlighted our network & destinations! Revenue ! Through! Sponsorships Sponsorship: Taylor Swift Revenue ! Through! Rewards Our fans, our heroes! We appreciated our fans for helping us reach 2 million fans on Facebook by giving them a special promo, which led to revenue. 11x MORE click-through 58% more seats sold! 400% ROI 26% increase in REVENUE Rewarding our fans!
  10. 10. Awards for Excellence in Social Media 2014 Best in Driving Revenue using Social Media Finalist
  11. 11. flynas&Social&Media&
  12. 12. What we achieved? Social Media – flynas (Jan – June 2014) Impressions* 756,990,909* View*through*Conversion* 160,816** Clicks* 1,992,006* **Total*PNR’s* Challenge – It will never leave you Show me the Sales? ROI???
  13. 13. Results (fans, followers, engagement) We are still learning … 0* 500000* 1000000* 1500000* 2000000* 2500000* 3000000* 3500000* Jan.*2012* JulI14* Facebook,& 7000& Facebook,& 3115043& Twi;er,& 26000& Twi;er,& 185815&
  14. 14. Thank You !!!
  15. 15. Awards for Excellence in Social Media 2014 Best in Driving Revenue using Social Media Finalist
  16. 16. “Best at driving revenue” SimpliFlying Awards 2014
  17. 17. Awards for Excellence in Social Media 2014 Best in Driving Revenue using Social Media Finalist
  18. 18. Simpliflying Awards KLM social commerce.
  19. 19. The strength of social commerce lies in combining excellent social media service with shareable commerce concepts. To put it even more bluntly: great customer service equals sales. More than ever before, social media empowers brands to offer customers hyper-personalised offers designed to share with their friends. +
  20. 20. Social Payment Pay directly via social media. And integrating social media commerce deeper and deeper. KLM Core App Integrated in our core iPhone/iPad app.. Get local tips via Whatsapp with Ask a local (part of Mystery Ticket campaign) Local Eyes local tips by KLM employees to inspire Mystery Ticket Buy a blank ticket to an unknown destination. Extremely personal offers via Facebook and Twitter based on personal interest. @KLMfares fare bot to get automatic fares. Social Offer & Unlock the deal putting customers in control of KLM offers. ! Supporting sales with continuous 24/7 servicing via twitter, facebook in 10 languages with a 60min reply.
  21. 21. Awards for Excellence in Social Media 2014 So, which do you like best? VOTE NOW!

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