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Best in Driving Revenue Using Social Media - SimpliFlying Awards 2014
 

Best in Driving Revenue Using Social Media - SimpliFlying Awards 2014

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Who should win Best in Driving Revenue Using Social Media at SimpliFlying Awards 2014? Vote at: http://poll.fm/4vlit

Who should win Best in Driving Revenue Using Social Media at SimpliFlying Awards 2014? Vote at: http://poll.fm/4vlit

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http://simpliflying.com 47888
http://plus.url.google.com 50
http://feedly.com 23
http://digg.com 11
https://m.facebook.com 9
http://www.xcuz.me 9
http://blog.tiamart.com 5
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Best in Driving Revenue Using Social Media - SimpliFlying Awards 2014 Best in Driving Revenue Using Social Media - SimpliFlying Awards 2014 Presentation Transcript

  • Best in Driving Revenue using Social Media FinalistEntries Awards for Excellence in Social Media 2014
  • Awards for Excellence in Social Media 2014 Best in Driving Revenue using Social Media Finalist
  • Page 1 SimpliFlying Awards 2014 WestJet - Best in driving revenue using social media
  • Page 2 •  Established social media channels are a part of our retail marketing strategy •  Seat sales, promo codes and special offers are all promoted on social media •  Promoted Tweets & sponsored Facebook posts increase reach and revenue •  Exclusive #BlueTag social media offers provide weekly revenue and help us sell seats on flights/routes that aren’t meeting our advance sales targets WestJet social media revenue strategy
  • Page 3 •  Viral YouTube videos provide huge incremental revenue for WestJet •  WestJet Christmas Miracle: http://youtu.be/zIEIvi2MuEk (35M views) •  April Fool’s: (2.6M views combined) http://youtu.be/M4SkoJy3D0M?list=PLmd8TjO5YJs600HhBAEJH-WxHQOhuoxMV •  April Fool’s jokes bring in millions of revenue each year, on single day offer •  In weeks following Christmas Miracle video, bookings were up 77% and revenue increased 86% compared to same time period the year prior WestJet social media revenue strategy
  • Awards for Excellence in Social Media 2014 Best in Driving Revenue using Social Media Finalist
  • Best in Driving Revenue ! using Social Media
  • Everyday low fares created a demand in travel, but Social Media helped the brand reach out to a new generation breed of travellers - young, innovative, sociable and constantly connected! AirAsia Over 17 million fans across Asia & Australia Early adopters of social media across Asia & Australia. With a global page & 12 local pages to reach a wider audience, we identified what every local market needed to connect with the brand & keep up with trends over numerous social platforms. Recognizing how social media is part of our fans’ lives, we introduced Facebook Connect as part of our single sign-on for faster & friendly booking. Innovation
  • Revenue ! Through! Content Regional Campaign : World Cup One campaign across 13 regions, with localized content to keep up with current trends, .ie football to tie-in with our destinations. Giving Taylor Swift her own AirAsia plane during her Asia leg tour boosted brand health, sold seats & highlighted our network & destinations! Revenue ! Through! Sponsorships Sponsorship: Taylor Swift Revenue ! Through! Rewards Our fans, our heroes! We appreciated our fans for helping us reach 2 million fans on Facebook by giving them a special promo, which led to revenue. 11x MORE click-through 58% more seats sold! 400% ROI 26% increase in REVENUE Rewarding our fans!
  • Awards for Excellence in Social Media 2014 Best in Driving Revenue using Social Media Finalist
  • flynas&Social&Media&
  • What we achieved? Social Media – flynas (Jan – June 2014) Impressions* 756,990,909* View*through*Conversion* 160,816** Clicks* 1,992,006* **Total*PNR’s* Challenge – It will never leave you Show me the Sales? ROI???
  • Results (fans, followers, engagement) We are still learning … 0* 500000* 1000000* 1500000* 2000000* 2500000* 3000000* 3500000* Jan.*2012* JulI14* Facebook,& 7000& Facebook,& 3115043& Twi;er,& 26000& Twi;er,& 185815&
  • Thank You !!!
  • Awards for Excellence in Social Media 2014 Best in Driving Revenue using Social Media Finalist
  • “Best at driving revenue” SimpliFlying Awards 2014
  • Awards for Excellence in Social Media 2014 Best in Driving Revenue using Social Media Finalist
  • Simpliflying Awards KLM social commerce.
  • The strength of social commerce lies in combining excellent social media service with shareable commerce concepts. To put it even more bluntly: great customer service equals sales. More than ever before, social media empowers brands to offer customers hyper-personalised offers designed to share with their friends. +
  • Social Payment Pay directly via social media. And integrating social media commerce deeper and deeper. KLM Core App Integrated in our core iPhone/iPad app.. Get local tips via Whatsapp with Ask a local (part of Mystery Ticket campaign) Local Eyes local tips by KLM employees to inspire Mystery Ticket Buy a blank ticket to an unknown destination. Extremely personal offers via Facebook and Twitter based on personal interest. @KLMfares fare bot to get automatic fares. Social Offer & Unlock the deal putting customers in control of KLM offers. ! Supporting sales with continuous 24/7 servicing via twitter, facebook in 10 languages with a 60min reply.
  • Awards for Excellence in Social Media 2014 So, which do you like best? VOTE NOW!