This is the keynote presentation first presented at the Aviation Outlook Middle East, in Abu Dhabi, in March 2009.
View details at http://simpliflying.com
2. About the Speaker
• Airline branding expert & consultant
• Founder & CEO
SimpliFlying
• Global Lead- Brand Strategy,
Airline Capital Associates, Inc
• Columnist
Interbrand’s BrandChannel.com
• Co-author of two books on branding
3. What you will learn...
What does a recession mean for airline brands?
How to tap on the latest technologies to get closer to the customers?
What have other airlines done to enhance their brands?
What are the risks involved in this approach?
Simply, how to build a stronger airline brand in 2009
17. By interacting with the customers on their terms
By getting inside the fickle mind of the customer
By sharing the ownership of the brand
By revealing the personality behind the brand
By tapping on the latest technologies to do this
18. Bring in the social web...
Community || Collaboration || Content || Co-Creation
50. Using the latest technology tools to
build trust allows...
Interaction without interruption
Co-creation
Building of a personality
Ease of experience
51. It’s not the strongest of the species that
survives, nor the most intelligent. It is the
one that is most adaptable to change.
Charles Darwin
52. Get in touch
Shashank Nigam
shashank@simpliflying.com