Airports Social Media MasterClass by SimpliFlying

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Airports Social Media MasterClass by SimpliFlying

  1. 1. Airports are becoming havens for the Connected Traveler. This provides unprecented opportunities for airports toengage these travelers profitably. Many airports have taken the plunge and have already started to connect withthese travelers. While getting many fans and followers is a start, it is only the beginning. The real challenge lies inengaging them and driving results from this engagement.Has your airport identified how to think beyond fan numbers and instead tie social media to specific businessobjectives? Whether you are new to social media or are an airport with an existing social base, a strategic planneeds to be in place in order to make social media work for your airport.MasterClassAirport Marketing 2.0The new realities of social media The MasterClass uniquely mergesmean that it is no longer enough to theory with practice through a In a Nutshell Social Traveler Life Learn about thejust have a large number of fans or curriculum that comprises over 50followers. The ability to drive airport and airline case-studies that Over 50 real-worldspecific business goals, and will force participants to think on aviation case studiesmeasure the results when using their feet and derive solutions to Up to 25 executivessocial media, helps an airport to real-world challenges encounteredprovide the best mix of social with todays connected travelers. Learn about themedia and marketing tactics for Connected Travelerthe specific airport audience. From measuring business goals Lifecycle and the through social media to analyzing opportunities it presentsThe SimpliFlying MasterClass for your performance against the competition, the MasterClass Measure your effortsAirports serves as a reality check for using free tools and stayairport executives familiar with covers all grounds through ahead of competitionsocial media but not yet using it to real-world examples, interactivedrive business objectives. If you are group exercises and simulations. Test your prowessa VP, Director or an Executive in through group work andCorporate Communications, Get ready to roll-up your sleeves, walk away with aCustomer Service, eCommerce or get your hands dirty and apply the detailed strategicMarketing, this MasterClass is for lessons learnt in the MasterClass! implementation planyou.
  2. 2. DAY 1: Airports in Social Media..................................................... .............................................................................................................1. Introduction to the Connected Traveler Lifecycle “[The SimpliFlying2. How to leverage opportunities in the Connected Traveler Cycle MasterClass] was fantastic. It3. Introductory case-studies on Airports driving results from social media was the best investment of a4. What airports can learn from the Top 10 airports in social media day that I’ve made in a long time.”DAY 1: Deep Dive..................................................... Halifax International Airport1. Social Media Resource Allocation ............................2. The importance of location-based tools for airports3. Hands-on with the Top 10 Social Monitoring and Analysis Tools4. Effective listening: How any airport employee can track mentions5. Identifying key social influencers of the airport and its customers.DAY 2: Measuring ROI & Hands-on Group Exercises.....................................................1. Setting up ROI Dashboards and key performance indicators Watch this video to see what2. Crafting srategic roadmaps for the airport people are saying3. Group presentations & Identifying top ideas and “low-hanging fruits” about our MasterClasses:4. Designing a roadmap for executing the Top 5 strategies j.mp/WhatTheySay ............................Prerequisites SimpliFlying is a leading..................................................... consulting firm that has advised over 25 airlines andAll participants must bring their own internet-enabled notebooks. airports on customer engagement strategy to driveInvestment business goals. One of the Top..................................................... 5 most influential on Twitter for 1-Day €995 2-Day €1495 recognized by FlightGlobal forAll rates are on a per-person basis. A minimum five attendees is required for the MasterClass. being one of the Top 2 leading aviation blogs.Travel & Misc. Expenses..................................................... SimpliFlying has offices in New and MasterClasses globally. For SimpliFlying.com. Contact us at: masterclass@simpliflying.com to explore further options. 2012 and are subject to change.

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