Using technology for innova2ve
branding through the recession
Ft. Lauderdale, April 23, 2009
Founder & CEO, SimpliFlying
Global Head ‐ Brand Strategy, ACA Associates
Key take aways...
What does a recession mean for airline brands?
How to tap on the latest technologies to get closer to the customers?
What have other airlines done to enhance their brands?
What are the risks involved in this approach and how to get started?
Simply, how to build a stronger airline brand in 2009
Airlines need to get closer
to the customer again.
By interacting with the customers on their terms
By getting inside the ﬁckle mind of the customer
By sharing the ownership of the brand
By revealing the personality behind the brand
By tapping on the latest technologies to do this
Bring in the social web...
Community || Collaboration || Content || Co-Creation
of consumers want ongoing
conversations with companies and
said they would feel more loyal to a
brand if they were invited to take part in
a feedback group.
Of these 89%,
43% would like to see companies offering
customer service through social media
41% would like companies to solicit feedback
37% would like companies to provide new
ways to interact with the brand via social