6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare
 

Like this? Share it with your network

Share

6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare

on

  • 2,773 views

Social media is all the craze today, but how to ensure that it drives brand loyalty? Here are six questions each executive must answer....

Social media is all the craze today, but how to ensure that it drives brand loyalty? Here are six questions each executive must answer.

These are the slides originally presented at the World Brand Congress 2009, at the Taj Lands End, Mumbai.

Statistics

Views

Total Views
2,773
Views on SlideShare
2,523
Embed Views
250

Actions

Likes
3
Downloads
56
Comments
0

2 Embeds 250

http://simpliflying.com 245
http://www.slideshare.net 5

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

6 ways to Build Brand Loyalty through social media - Bollywood-style lessons from Slumdog Millionare Presentation Transcript

  • 1. Shashank
Nigam Namaste! Web:
SimpliFlying.com Founder
&
CEO,
SimpliFlying Email:
shashank@simpliflying.com Global
Head
‐
Brand
Strategy,
ACA
Associates,
Inc TwiIer:
@simpliflying
  • 2. Loyalty 2.0 How
social
media
is
changing
the
way
you
build
loyalty 6
quesLons
to
answer
in
driving
loyalty
through
social
media
‐
 Slumdog
ishtyle!
  • 3. “Because I said so...” is so over A brand can’t just say it stands for something, it needs to deliver to the specific segment
  • 4. “Trends from friends” as transformative as search
  • 5. How can you excite them? Give them something to do. Something to explore. Something common to talk about.
  • 6. How can you empower them to share their (your) story? By being authentic. Stories about product or service experience?
  • 7. How can you allow them to connect with each other?
  • 8. How can you allow them to connect with YOU, the face behind the brand?
  • 9. Shashank
Nigam Jai Ho! Web:
SimpliFlying.com Founder
&
CEO,
SimpliFlying Email:
shashank@simpliflying.com Global
Head
‐
Brand
Strategy,
ACA
Associates,
Inc TwiIer:
@simpliflying