5 insights on social media, which airlines in must tap on

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5 insights on social media, which airlines in must tap on

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Presentation done at the IATA Wings of Change Conference in Santiago de Chile.

Presentation done at the IATA Wings of Change Conference in Santiago de Chile.

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  • 1. 5 Insights for Airlines on Social Media in 9 mins Building & sustaining a strong airline brand on Web 2.0, in Latin America Wings of Change 2010 Santiago de Chile, 25 March 2010 One of the Top 3 blogs on aviation One of the Top 5 most influential on Twitter, for airlines
  • 2. 1 Social Media is not a
  • 3. 2 Latin America is no
  • 4. a brighter, faster future •! !"#$%#&'(#)*+#,'-'.&/$(.$0('-'*01#&#,1'*0',/+*$2'0#13/&4*05' •! 67'89:'5&/31"'*0'2$,1';'<#$&,' •! =0#>%2/<>#01'&$1#'&#(?+#('@&/>'AA7'1/'BC67',*0+#'DEF' •! 6E'GG'%#/%2#'"$)#'+/>#'/?1'/@'%/)#&1<',*0+#'HEF' !!!!!!!""!##$%!I02*0#'=,#&'8&/31"'FEEEJFEEK' •! LIMN'O6;7' •! =PN'AOK7' AAE7' QF7' K67' 6F7' ;O7' G/.*2#'=,#&,' FE7' G/.*2#'9$1$'=,#&,' R/>#,'3*1"'S&/$(.$0(' &''#! &'()!*! *courtesy of Esteban Contreras, @socialnerdia
  • 5. 3 The future lies in mobile social
  • 6. 4 Driving Revenue is not a *you just gotta know how to do it right
  • 7. If Dell can drive $6.4Mn through Twitter... ...why can’t airlines?
  • 8. 5 Lots of tools available
  • 9. Flip.to is offering a pilot program for LatAm airlines *This is just a mock-up for demonstration purposes
  • 10. So, don’t just sit there and do nothing!
  • 11. Take the leap.
  • 12. It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. Charles Darwin
  • 13. “...and you don’t want to be the one looking like an ostrich with its head in the sand...” Azran Osman-Rani, CEO, AirAsia X 5 Aug 2009
  • 14. Let’s talk... Email: shashank@simpliflying.com Twitter: @simpliflying