Your SlideShare is downloading. ×
0
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Twitter - Beyond Promotion (Presentation by Donna Prigmore of the Port of Portland)

1,719

Published on

Presentation by Donna Prigmore from the Portland International Airport (PDX) on PDX "Social Customer Service" from the AAAE 2012 Social Media Summit. (All rights to this presentation belong to the …

Presentation by Donna Prigmore from the Portland International Airport (PDX) on PDX "Social Customer Service" from the AAAE 2012 Social Media Summit. (All rights to this presentation belong to the Port of Portland and Donna Prigmore. Permission to use this file was granted to SimpliFlying by Donna Prigmore)

Published in: Travel
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
1,719
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
13
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Twitter: Beyond Promotion       Donna  M.  Prigmore   PDX   Sep  2012  
  • 2. What We’ll Talk About Twitter structure at PDX Org structure, training and resources Twitter as an operational communication tool Twitter Toolbox (listening, learning, helping, andengaging) Take-Aways
  • 3. Twitter Roles & ResponsibilitiesTiered approach to an operationally-based environmentDigital Communications(Approved Web/Tweets) Digital Communications (Approved Web/Tweets) Customer Relations & Call Center (Ops, Scheduled, Customer Interaction) Dig Comm, PR, and Cust Rel monitor PASSUR/ENS and work very closely during emergency ops and ICS events
  • 4. Call Center Customer Relations Department Twitter Coverage 6 am to 11:30 pm 10 (of 14) Tweet; assessements Twitter Lead & Back-up Monitors Twitter, Wx, Flt Delays, PASSUR, airlines, traffic conditions
  • 5. Twitter Promotions Usually in response to acustomer’s comment Often as a re-tweet Sometimes if special event
  • 6. Twitter Let’s Others Do the Talking
  • 7. Twitter Operational Updates
  • 8. Twitter Problem Solving
  • 9. Twitter Listening
  • 10. Twitter Customer Assistance
  • 11. Twitter Customer Assistance
  • 12. Twitter Relationships
  • 13. Twitter Engagements
  • 14. Twitter Fun Facts/EntertainmentAmazing what two smallwheels and an extendedhandle will do torevolutionize the travelindustry!
  • 15. Twitter: Free PR/Compliments (RT!)
  • 16. Twitter Take-Aways More effective if operational and relational, not promotional Twitter allows you to: communicate operational issues engage with pax problem solve/provide assistance build relationships; have fun with pax Twitter isn’t about promotions, it’s about listening/responding Twitter requires authenticity Twitter, if done right, can be your best PR tool

×