Life in plastic… life is fantastic ;P
Barbie’s ‘Mom’- Ruth Handler
with Elliot Handler in 1959
Origins of Barbie Barbara plays with adult dolls A trip to Europe, meet up with “Lili”
Executive power and influence
Barbie friends, mates & family 1959-1965 THE EARLY YEARS BARBIE 1959-present KEN 1961-present, Barbie’s boyfriend MIDGE 1963-66, Barbie’s friend ALLAN 1964-65, Ken’s friend SKIPPER 1964-present, Barbie’s sister SKOOTER 1965-66, Skipper’s friend RICKY 1965, Skipper’s friend 1965-1970 THE MOD ERA TUTTI 1966-69, Barbie’s baby sister, TODD 1966-67, Barbie’s baby brother FRANCIE 1966-76, Barbie’s modern cousin CASEY 1967 & 1974 Francie’s friend CHRISTIE 1968-present, Barbie’s friend STACEY 1968-70, Barbie’s friend … 1971-1976 THE MALIBU ERA FLUFF 1971, Skipper’s friend TIFF 1972, Skipper’s friend THE 1980’S SUPERSTAR, DISCO, ROCK ERA SCOTT 1980, Skipper’s friend DEREK 1986-87 Ken’s friend DIVA 1986-87 Barbie’s friend MIDGE 1988-present, Barbie’s friend NIKKI 1989, Barbie’s friend… THE 90’S NEW FAMILY LITTLE KIDS STACIE 1992-present, Barbie’s new sister TODD 1991, 1993-1994, Barbie’s new brother, twin to Stacie KELLY 1995, Barbie’s new baby sister JANET 1994, Stacie’s friend… … THE 90’S FRIENDS ADULTS KIRA 1990, Barbie’s friend NIA 1990, Barbie’s friend KEVIN 1990-95, Skipper’s friend ALAN 1991, Ken’s friend..
Ken, Midge, Skipper, Stacie and more…
Advertisements: Old & New My Barbie doll is really real The clothes and figure look so neat Her dancing outfit rings a bell And howdy(??) she will cast a spell Purse and hats and gloves galore And all the gadgets gal(??) the doll Someday I’m gonna be exactly like you Youtube link>> Current Ad – B who you wanna B Be who you wanna be B .A. R. B. I. E. hey girl Be a fashionista styling Barbie girl Be a dream yeah Barbie girl Be a lovely Barbie girl you can be who you wanna be B .A. R. B. I. E girl be who you wanna be Barbie girl… homepage>> clip>>
Till then I know just what I’ll do.
Barbie Merchandises Charm bracelets, electronic diaries, DVDs, 3D games and other accessories Advertising to parents, collectors
‘ barbie.everythinggirl.com ’
Evolving themes, according to current trends
Marketing to teens “hottest new trends” “hot looks” Targeting fashion conscious young girls with Celebrity Icon: Hilary Duff Personifies Barbie as teenage fashion model
Today, we see continuation of the ‘Fashion Queen’s image
Marketing Fashionable Barbie with a new spin More interactivity: Fashion, Music, Video, eDiaries and DVDs Varied styles appealing to different girls. Eg. ‘Rock gal chic’ style
Make-over craze- ‘Fashion Fever’
Norms, values, ideologies
That Good Ole’ Fashioned Barbie
“ Parents thank us for the educational values in the world of Barbie…They say that they could never get their daughters well groomed before – get them out of slacks or blue jeans and into a dress…get them to scrub their necks and wash their hair. Well, that’s where Barbie comes in. The doll has clean hair and a clean face, and she dresses fashionably, and she wears gloves and shoes that match.”
The Barbie Doll look
Cultural variations reflected in skin tones and clothes
The Politics of Barbie Post WWII: suburbia and rigid gender roles as typifying the American Dream – symbols of democracy and freedom in the Cold War era. The seven golden years: Barbie’s heterosexual teenage lifestyle
Late capitalist era: Pairing of consumption with successful femininity; the attractiveness of Barbie packaging
Barbie and the Pervasiveness of Culture
What does the form of a Barbie tell you?
‘ Barbie Syndrome’ physical appearance and lifestyle of the
famous Barbie doll..” -Wikipedia
Pre-Operations Ms Jackson: “ I wanted Barbie’s life, I wanted to be an astronaut or a doctor, not a farmer’s wife.” She has undergone 9 operations and spent US$55,000 to look like her idol Barbie Ms. Cindy Jackson and former Mr. Tim Whitfield-Lynn now Mr. Miles Kendall
Post Operations Closer to becoming their idols' image
Steve Erhardt: Self-proclaimed Ken Doll
Anti-Barbie Clubs Children regarding torturing Barbie as a ‘cool’ activity. Mutilation of the doll in various ways e.g.: Decapitation, burning, breaking, microwaving. Often regarded as a rite of passage for some girls.
Against the idea of girls being pushed into the adult world.
Barbie Collectivism Culture
Constructions of Meanings & Consumption Meanings of collecting and meanings of the objects collected are distinct from one another and differ from individual to individual. Prospect of making new friends, a vacation from the demands of everyday life; day trip to an auction or sale.
Extends and expresses one’s selfhood
Investors vs ‘True’ collectors
Gives one pleasure in viewing her…
Barbie’s impact on media Modern Barbie twist to traditional stories
Frequently differing completely from the original story
Values & Ideologies Customised to fit Barbie’s ideals and values. E.g In the Twelve Dancing Princesses
Wholesome messages such as morality and the power of family are emphasized
Barbie Doll – Marge Piercy This girlchild was born as usual And presented dolls that did pee-pee and miniature GE stoves and irons and wee lipsticks the colour of cherry candy. Then in the magic of puberty, a classmate said: You have a great big nose and fat legs. She was healthy, tested intelligent, Possessed strong arms and back, Abundant sexual drive and manual dexterity. She went to and fro apologizing, Everyone saw a fat nose on thick legs. She was advised to play coy, Exhorted to come on hearty, Exercise, diet, smile and wheedle. So she cut off her nose and legs In the casket displayed on satin she lay With the undertaker’s cosmetics painted on, a turned-up putty nose, Dressed in a pink and white nightie. Doesn’t she look pretty? Everyone said.
To every woman a happy ending.
Afterthoughts… ‘ Barbie’ Paris (*montage with the controversial Aqua’s ‘Barbie Girl’ song) Youtube video1 | Link 2 Paris Hilton – a living Barbie? << newsflash >> “ PARIS HILTON caused disruption and upset in the doll world on Saturday night (05FEB05), when she played a home-wrecking BARBIE on an American comedy show. The hotel heiress stepped out as a 'Fashion Fever' version of the plastic favourite on SATURDAY NIGHT LIVE, where she left show regular AMY POEHLER's vintage Barbie character distraught, after sleeping with her boyfriend KEN, played by WILL FORTE.
Blonde, Pink + fashion icon = ‘Barbie’