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Presentation Shantanu Sah

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  • 02/12/12 11:01 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 02/12/12 11:01 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 02/12/12 11:01 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 02/12/12 11:01 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 02/12/12 11:01 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 02/12/12 11:01 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • Transcript

    • 1. Shantanu Sah BE, MBA E-Mail : [email_address] Contact no : 09379769803/09739992548 Presently working with Acer India with a dual responsibility – Managing Channel Alliances with SIs & VARs (across India) & Product Manager (Bhutan & Bangladesh).
    • 2.
      • Professional Brief
      • He has a professional experience of 14 years in Managing Strategic Alliances & Channel Partners, Product Management, Product Marketing and Sales. Before Acer India, he has worked with HCL Infosystems, Casio India, BILT & Videocon
      • Capable of executing on strategies, drawing and implementing business plan
      • Proven abilities to develop compelling business propositions to influence the
      • behaviour of channel partners
      • Experience in managing alliances with partners like Microsoft, Intel & AMD
      • Experience in managing relationship with T1 partners like IMIL, Redington.
      • Demonstrated abilities to manage a Product and market a product through its life-
      • cycle, determining and documenting new product requirements, developing sales
      • forecasts, product pricing, launching new products to the market place
      • A perfect blend of both technical and good business acumen with management skills
      • Motivated achiever with good coordination & communication skills to ensure business success
    • 3. Channel Alliance Manager at Acer India This is a leadership and functional business role, by facilitating strategic alignment for Acer relationship business with T2 partner community. It implements Acer’s in-direct go-to-market strategy. This position is responsible for driving market share and increasing revenue through identifying, recruiting and developing opportunity generating partnerships with Value added resellers (VARs) and System integrators (SIs) across India.
    • 4.
      • Key responsibilities of the position
        • Recruit, engage and manage partners for breadth business
        • Maximize in-direct business
        • Optimize partner performance
        • Build partner loyalty
        • Break into new accounts and grow Acer’s customer base specially in SMB & SME segment.
    • 5. Channel Initiatives at Acer India
      • Identify the key stake-holders in the partner’s organization, build & nurture an productive relationship
      • Foster sales engagements between partner sales force and Acer sales team
      • Designed a channel program “Acer Select program” for the SI/VAR partners. Is the marketing “hunter” selling the channel program to recruit prospective partners
      • Developed lead generation initiative which provide qualified leads to the channel partners. Additional initiatives to hold the partner’s excitement - ISV engagement for SMB segment, mail campaigns, FOS deployment, demo programs etc
      • Develop partner’s sales-team capability to deliver for Acer through trainings, product knowledge, regular collaterals, educational & merchandising material
      • Joint- channel activities along with Microsoft, Intel & AMD to bring more credibility & funds for the initiative
      • One point contact for co-ordination with Acer partners. Work with cross-functional team to troubleshoot any issue.
      • Developing a channel partner portal for Loyalty programs
      • Ensure the correct financial forecasts and manage the multiple activities with-in the available budgets.
    • 6.
      • Product Manager at Acer India (for Bangladesh & Bhutan)
        • Drive the right marketing and product mix to achieve the desired revenue, market-share & growth
        • Provide for effective marketing funds -JMP and Rebate programs to define GTM strategy for Channel partners .
        • Provide all information related to product road-maps, pricing, training and technical support to partners
    • 7.
        • Instrumental in growing Acer’s engagement with SIs & VARs across India and build deeper penetration in the B2B space for the PC business.
        • In-direct business model contribute to a 100 cr. ($21 Million) quarterly business.
        • Developed a loyal “Select” partner base of 125 VARs and 15 SIs across India
        • Reduced BR collections in the non-govt space.
        • Able to break into new accounts by the help of channel partners (Avg 45 new break-through accounts per quarter.)
        • Bangladesh & Bhutan contribute to $3M per quarter.
        • Acer has been able to win large tenders in Bangladesh like BCC, Ministry of Youth, Ministry of Edu & other govt. accounts and break-into accounts like Grameen phone, BRAC bank, AKTEL etc
      Achievements
    • 8. Product Marketing Manager at Casio India
      • Responsible for the Units & Financial goals for “Ezeebee” range of desktops.
      • Responsible for the product strategy, product portfolio, product road-map & product communication
      • Manage the sell-in to T1 and ensure the achievement of the monthly business goals
      • Responsible for gathering market information from channel & Sales team and fine-tune the business/product strategy.
      • Responsible for all T2 channel rebate programs and claims settlement
      Product Manager at HCL Infosystems
      • Responsible for all Market communication and Market activities
      • Owned and managed the relationship with the media agency and other vendors
      • Accountable for the marketing budget & resources from HQ
      • Regular reviews with channel and Sales team to generate Sales forecast and placement of monthly orders to HQ.
    • 9. Sales Executive at Videocon
      • Developed and Managed a partner net-work consisting of wholesalers & channel partners to effectively execute the growth plan for BILT in Up-country – UP, Punjab, Haryana, Rajasthan & J&K.
      • Developed long-term relationship with key-accounts and coach channel partners for consultative selling.
      • Successfully launched copier paper – Copy Power & Image Copier
      Dy. Sales Manager at BILT
      • Managed the sales of Microwave Oven
    • 10. Casio India
      • Rated as an outstanding performer in 2006-07 and awarded certificate of appreciation
      • Recipient of Excellent Desktop Business Management Award
      Selected Achievements
      • Recipient of outstanding performance ratings in 2001-02 & 2002-03.
      HCL Infosystems
      • Managed the overall integrated marketing communication & activities to successfully launch the analog “EDIFICE” range of watches which helped Casio India to enter the analog segment.
      BILT