Shantanu Sah BE, MBA E-Mail : [email_address] Contact no : 09379769803/09739992548 Presently working with Acer India with a dual responsibility – Managing Channel Alliances with SIs & VARs (across India) & Product Manager (Bhutan & Bangladesh).
He has a professional experience of 14 years in Managing Strategic Alliances & Channel Partners, Product Management, Product Marketing and Sales. Before Acer India, he has worked with HCL Infosystems, Casio India, BILT & Videocon
Capable of executing on strategies, drawing and implementing business plan
Proven abilities to develop compelling business propositions to influence the
behaviour of channel partners
Experience in managing alliances with partners like Microsoft, Intel & AMD
Experience in managing relationship with T1 partners like IMIL, Redington.
Demonstrated abilities to manage a Product and market a product through its life-
cycle, determining and documenting new product requirements, developing sales
forecasts, product pricing, launching new products to the market place
A perfect blend of both technical and good business acumen with management skills
Motivated achiever with good coordination & communication skills to ensure business success
Channel Alliance Manager at Acer India This is a leadership and functional business role, by facilitating strategic alignment for Acer relationship business with T2 partner community. It implements Acer’s in-direct go-to-market strategy. This position is responsible for driving market share and increasing revenue through identifying, recruiting and developing opportunity generating partnerships with Value added resellers (VARs) and System integrators (SIs) across India.
Identify the key stake-holders in the partner’s organization, build & nurture an productive relationship
Foster sales engagements between partner sales force and Acer sales team
Designed a channel program “Acer Select program” for the SI/VAR partners. Is the marketing “hunter” selling the channel program to recruit prospective partners
Developed lead generation initiative which provide qualified leads to the channel partners. Additional initiatives to hold the partner’s excitement - ISV engagement for SMB segment, mail campaigns, FOS deployment, demo programs etc
Develop partner’s sales-team capability to deliver for Acer through trainings, product knowledge, regular collaterals, educational & merchandising material
Joint- channel activities along with Microsoft, Intel & AMD to bring more credibility & funds for the initiative
One point contact for co-ordination with Acer partners. Work with cross-functional team to troubleshoot any issue.
Developing a channel partner portal for Loyalty programs
Ensure the correct financial forecasts and manage the multiple activities with-in the available budgets.