Building Your Personal Brand in a Web 2.0 World
Brands Galore Product Brands Corporate Brands Brand Me?
Personal Branding Unearth what is true and unique about you Let Everyone know about it
The Power of Brand You Your Own Free Agent Create Your Own Career Path Link Talent and Interest with the Right Position...
Technology Makes it Possible Websites: Easy to Own Use Social Networks as Billboards
Not About Technology Alone…. Delivering Results Being Remarkable Learning New Skills Make Your Brand Memorable
Develop Your Personal Brand Only about Self Promotion and Selfishness? Makes You a valuable Asset It is your future,stu...
Your Career Path If You are Happy……. Work It If You are Unhappy….Change It If You are Unsure…….Define It
Approach to Your Career Differentiation Marketability
Why should someone choose your Brand? Robust Professional Network Endorsements from respected colleagues Previous accom...
The Value of Networking Why do I have to Network? What is there for Me? Only Name Collector?
Benefits of Networking….Sales Related Maintaing Relationships Meeting New Prospects Getting Referrals
Benefits of Networking…Not Sales Related Finding a New Job Finding a New Employee or Colleague Getting to know the righ...
Benefits of Networking…Not Sales Related Attracting right organizations to form partnerships Getting new ideas, new insi...
The 2 biggest Problems of Online Networking What their Goal is? Who are the people in the best position to help them rea...
Reverse it Which organizations? Which Online Networks? Which Groups on those networks?
Need for Clarity Who to Approach? Whom to ask for help and support?
Make or Break How You Approach? How you will be perceived?
Five Fundamental PrinciplesAt the Heart of Success
Fundamental Principle 1…Networking Attitude Sharing Information Reactive and Proactive Way Without expecting anything i...
Information Sales Lead Job Opening New Supplier/Employee Opportunities for Partnerships Interesting Training Courses
Without expecting anything immediately in return… Not immediately embraced Attitude in dealing with people Works in the...
Sharing Not a one-way street Two or more-way boulevard All parties need to be satisfied
Returns….. Much more than “investments” Never know “from who” Networking….A Long-Term Game Always involves 2 or more p...
Linkedin does not work for me!!!!!!!! Not knowing and applying The Networking Attitude Only Focused on themselves
Fundamental Principle 2 : The Golden Triangle                        Give             Ask                 Thank
Give What can we give or share? Relationships Improve People worry about not having it anymore
Ask Getting Help from Others Mental Barriers Opportunity to improve relationships
Bad Experience with Questions We did Not Ask a Good Question Not asked in a way to that would give the best answer
What is a Good Question? More Specific, the Better Prepare Yourself
How to ask Questions in a way that gives the best                    answers? Step 1 From a “Direct” to an “Indirect” Qu...
From “ Direct” to “Indirect”       Don’t Ask                     Ask Will You Hire Me as a         Do you know anyone wh...
The Advantage of Being Indirect Triggers Others’Minds Say “No” without jeopardizing relationship
From “Indirect” to the best Question“Who  do you think I should contact when I amlooking for a job as a Management Trainee?”
Thank When you do not get something? Looked for a solution, did not find one? For Listening? The Initiator?
Fundamental Principle 3: The Real Power of the Network is in                    the Second Degree First Degree Still Very...
Fundamental Principle 4: Quality and Diversity are both Important The Importance of Quality Only be measured when compar...
The Importance of Diversity Your goals change over time More opportunities to find “high quality” people Be available f...
Value for your Network “Low Quality” for You, “High Quality” for someone Good Networking Action: Connecting people Crea...
The Importance of Connecting People Not time consuming Helps two people Remembered as “great help”
Diversity creates Safety Net Natural Tendency of sticking to similar people “Strength of weak links”….large and diversif...
Balance between Quality and Diversity Find your own Who is not “interesting” today may become tomorrow You never know w...
Fundamental Principle 5: Your “Know,Like and Trust” Factor Raise Your Know Like Trust  Factors
Know Factor What do People know about You? What is your Background? What are your interests on a professional and perso...
Like Factor HelpFul Kind Not Pushy
Trust Factor Trust as an Expert Answers Discussions Recommendations
Trust factor Trust that you will behave in a decent way Like Factor Recommendations
What is Linkedin? Largest Online Business Network 120 Million Registered Users 9 Languages 50 Million in USA, 3 Millio...
Linkedin Networking Platform Platform to start and maintain relationships Foundation of Open Networked System
Linkedin is…. Reputation Engine Visual Representation of your business network’s reach Place to represent your business...
Linkedin is a powerful tool   Your                           The Unique       Your Unique     Tool(Linked                 ...
The Single Most Important Benefit of Linkedin Finds the Right People Connections You have With Them Makes Networks Visi...
Who can benefit from Linkedin? Job/Internship Seeker Business Employee/Owner
What Tasks? Business Employee/Owner   Find New Customers   Find Suppliers and Partners   Find Employees
Benefits and How Linkedin?      Benefit                        How LinkediN?Identifying the right people   Finding their P...
Benefit                         How LinkedIn?Discovering Information about   Reading their Profile before a Meeting
Benefits                 How Linkedin?Maintain Relationships   Personal Messages,                         Sharing Ideas-Di...
Benefits                  Get RecommendationsGetting Recommendations   Recommendations
Benefit                                How Linkedin?Receiving Introductions or Referrals   Via Introductions and Profile S...
Benefits                               How Linkedin?Discovering Relationships between…..   Via Connections in Profile
Benefits                    How Linkedin Helps?Discovering Relationships   Via Connections in Profile
Benefits                           How Linkedin Helps?Visibility,Personal Branding and   Your Profile on LikedinOnline Rep...
Benefit                   How Linkedin HelpsWord of Mouth Publicity   Receiving Recommendations                          P...
Benefit                              How does Linkedin help with this?Getting Notifications when someone   Via Network Upd...
Benefit                              How does Linkedin help in this?Getting Notifications when someone   Via Network Updat...
Benefits                               How does Linkedin help with this?Picking up trends in the marketplace   Discussions...
Benefits                                  How does Linkedin help in this?Make yourself be perceived as an expert   Contrib...
Benefits                How does Linkedin help in this?Finding the Groups and organizations   Contribution to Disucssions ...
Linkedin: Functionality Home Linkedin Ads
Typical Linkedin Ad Positioning
Linkedin Ads- Three StagesStage 1          • Create An AdStage 2          • Select A Target AudienceStage 3          • Set...
Where will the Ads be Shown? One or All-      *   Profile Page      *   Home Page      *   Inbox      *   Search Results ...
How does an Ad Look Headline…..upto 25 Characters of Text Description…upto 75 Characters of Text From……Your Name or Co...
Who will see my Ad? Who meets targeting Criteria   Job Title.........CEO, VP Marketing……   Job Function……..Marketing,HR...
Who will see my Ad? Targeting Criterion    Company size……1 to 10 or 500 to 1000 people    Company Name….GE or HP    Se...
How much does it cost? Controlling Your Costs   Set Daily Budgets   Start and End at any time
How much does it cost? CPC or Per Thousand Impressions Bid: Max Per Click Amount charged: Between $2 and Bid Amount Su...
The Importance of a great LinkedIn Profile Ability to be found Opportunity to tell your story
Need for a bulky Linkedin Profile…Reason 1 Tell Your Story Fully Encourage viewers to do business
Need for a bulky Linkedin Profile….Other Reasons Every word is keyword searchable You are not a dinosaur Comparison
Tell Your Story Fully Depth and breadth of Your Experience Your Professional Recommendations Brands You carry Certific...
LinkedIn profile vs Resume Narrative of Sorts Emphasize Experience Credibility Unique Individual
Guidelines for a great Linkedin Profile• Make Your Profile 100% Complete  • Include all companies, education and awards  •...
Guidelines for a great Linkedin Profile Professional Headline……………..Donts No Cliches,please   “Outside-the-box thinker”...
Guidelines for a great Linkedin Profile Professional Headline…..Donts No confusion,please How do you make other people/...
Guidelines for a great Linkedin Profile Professional Headline….Dont’s Do not make visitors bored You are much more than...
Guidelines for a great Linkedin Profile Professional Headline….Don’ts No desperation please Proactively seek opportunit...
Four Step Process for a great Headline Step 1 …..WHAT? Say what you are!
Four Step Process to a great Headline Step 2 ….Who? Whom can you help?
Four Step Process to a great Headline Step 3….How Say How you can make their lives better
Four Step Process to a great Headline Step 4……Proof Give Proof that you are credible
Great Headlines                                               Whom                                               you can  ...
Great Headlines          What                     Whom           are                     you can          you?            ...
Great Headlines                  How                                       Whom        will you                           ...
Guidelines for a great Linkedin Profile Use picture used on multiple sites Use “Specialities” to fill in  keywords…roles...
Update Your Linkedin “Status” Regularly Link to articles you have written or in which you are quoted Your latest blog po...
Guidelines for a great Linkedin profile Make changes after every job change or promotion Include your web sites and blog...
Linkedin Keyword Optimization Summary   What you do?   How you can help people?   Benefit Driven
Linkedin Keyword Optimization Specialities Work Experience
LinkedIn Recommendations Who to Ask? Setting Expectations Quality over Quantity
LinkedIn Profile Organizer Book mark Retrieve later easily Folder Add Note Only with Premium Account
Linkedin Connection…Tags Keywords to organize connections Quick Filtering Upto 200 Unique Tags
Linkedin Connection…….Imported Contacts Give LI access to your email contact list Contacts imported Match with Member ...
Linkedin Network Statistics                       st Level 1 st    MyLevel                        4178         Connections...
My Linkedin Network Total First Degree connections: 6495 Total users I can connect through an introduction: 17,392,000+
The Linkedin Network and InMail Reach anyone on Linkedin No contact info required No introduction required Professiona...
Linkedin Premium            Personal   Business           Business Plus   Executive            Plus            Free       ...
Linkedin Premium                Personal      Business      Business   Executive                Plus                      ...
Linkedin Premium                 Personal    Business        Business Pro     Executive                 PlusFeatureZero in...
LinkedIn premium               Personal      Business    Business     Executive               Plus                      Pl...
Linkedin Premium                Personal      Business     Business     Executive                Plus                     ...
LinkedIn Premium                Personal       Business       Business      Executive                Plus                 ...
Linkedin Premium             Personal      Business     Business     Executive             Plus                       Plus...
Linkedin Groups Alumni Group Corporate Group Conference Groups Networking Group Nonprofit Group
Group Features Discussion Members Jobs Promotion Subgroups
Additional Group Utilities Groups You May Like Group Directory Search Group (Keyword,Category,Language) Create a Group
LinkedIn Jobs Search   Keyword   Title   Company Name
Linkedin Jobs Advanced Search   Location (in or Near)   Country   Function   Experience   Industry   Date Posted  ...
Linkedin Jobs… Additional Utilities Saved Jobs Saved Searches
Linkedin Jobs…More Features Jobs You may be Interested In Email Alerts
Linkedin Jobs….Unique Features Save Job Share Job(FB,Twitter,Linkedin) Follow Company
Linkedin Jobs…More Unique Features Posted By Connections who can refer Similar Jobs People who viewed also viewed Sea...
Linkedin JobSeekerSubscription Plans     Job Seeker           Job Seeker PlusMonthly                Rs.1,400 Per Month   R...
LinkedIn JobSeeker…The Benefits                      Job Seeker    Job Seeker Plus                        √           √Get...
LinkedIn Job Seeker…The Benefits                  Job Seeker      Job Seeker PlusMove to the       Included        Include...
Linkedin Job Seeker…The Benefits                 Job Seeker     Job Seeker PlusContact AnyoneDirectly with    5           ...
Linkedin Job Seeker..The Benefits                 Job Seeker            Job Seeker PlusGet Introduced 15 Outstanding      ...
LinkedIn Recruitment Solution….Talent Finder TalentBasic TalentFinder
Linkedin Recruitment Solutions…PricingSubscription Plans   TalentBasic          TalentFinderMonthly              Rs.2,400 ...
LinkedIn Recruitment Solutions….The Benefits                    TalentBasic     TalentFinderUnlock Full Names   First Name...
Linkedin Recruitment Solutions…The Benefits                TelentBasic       TalentFinderContact Anyone 10                ...
Business Pages…Mistake 1 Company not even listed Statistics for Followers Share news/info: Keep people engaged Model B...
Business Pages….Mistake 2 Not Following competition Who is joining/leaving? Updates(News articles, follow discussions)...
Business Pages…Mistake 3 Employees not spent much effort on their Linkedin presence Feature in Searches(Names/Skills/Exp...
Business Pages….Mistake 4 Not sharing right info at right time Post in morning Add links Tell them what to do Videos...
Business Pages….Mistake 5 Employees not connecting with each other on LI Open up whole lot of second degree connections...
Business Pages…Mistake 6 Office gossip out,industry information in Use Google Alerts, Reader, Linkedin Today Use Scoop ...
Business Pages….Mistake 7 No Linkedin button on Website Share PlugIn Share API Log in with Linkedin
Business Pages…..Mistake 8 Not equipping employees for Premium Accounts Special packages for HR/Sales Teams Premium Sub...
Business Pages…Mistake 9 Not listed all products and services Get Recos
Business Pages….Mistake 10 No exclusive employee Group on Linkedin Only current employees Discussion not searchable Sh...
Business Pages…Mistake 11 No Groups for Customers Share Experiences Product Ideas Inspiration: Citibank
Business Pages….Mistake 12 Do not participate in discussions or Spam Actually participate Do not spam(No sales pitches,...
Business Pages…Mistake 13 Not gone mobile with LI Free Mobile Apps Useful at conferences/offsites CardMunch
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Using Linkedin

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Linkedin is the most powerful social networking platform for relationship building. Whether you are a senior executive looking for career alternatives or a recruiter looking for the right talent or a Business Development Executive looking for new prospect,Linkedin is the most potent tool. I would like to acknowledge my learnings from Jan Vermeiren,my Linkedin Guru and Dan Schawbel,my personal branding guru from whom I have learned a lot. I have borrowed a number of concepts from both.

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Using Linkedin

  1. 1. Building Your Personal Brand in a Web 2.0 World
  2. 2. Brands Galore Product Brands Corporate Brands Brand Me?
  3. 3. Personal Branding Unearth what is true and unique about you Let Everyone know about it
  4. 4. The Power of Brand You Your Own Free Agent Create Your Own Career Path Link Talent and Interest with the Right Position Move Vertically and Horizontally Switch Career Paths
  5. 5. Technology Makes it Possible Websites: Easy to Own Use Social Networks as Billboards
  6. 6. Not About Technology Alone…. Delivering Results Being Remarkable Learning New Skills Make Your Brand Memorable
  7. 7. Develop Your Personal Brand Only about Self Promotion and Selfishness? Makes You a valuable Asset It is your future,stupid!!! Don’t you want to be a success-Brand Yourself!!!
  8. 8. Your Career Path If You are Happy……. Work It If You are Unhappy….Change It If You are Unsure…….Define It
  9. 9. Approach to Your Career Differentiation Marketability
  10. 10. Why should someone choose your Brand? Robust Professional Network Endorsements from respected colleagues Previous accomplishments from catalogued results A diversified and unique skill set
  11. 11. The Value of Networking Why do I have to Network? What is there for Me? Only Name Collector?
  12. 12. Benefits of Networking….Sales Related Maintaing Relationships Meeting New Prospects Getting Referrals
  13. 13. Benefits of Networking…Not Sales Related Finding a New Job Finding a New Employee or Colleague Getting to know the right people who can help ypu with career
  14. 14. Benefits of Networking…Not Sales Related Attracting right organizations to form partnerships Getting new ideas, new insights and wisdom Knowing about important changes
  15. 15. The 2 biggest Problems of Online Networking What their Goal is? Who are the people in the best position to help them reach that goal?
  16. 16. Reverse it Which organizations? Which Online Networks? Which Groups on those networks?
  17. 17. Need for Clarity Who to Approach? Whom to ask for help and support?
  18. 18. Make or Break How You Approach? How you will be perceived?
  19. 19. Five Fundamental PrinciplesAt the Heart of Success
  20. 20. Fundamental Principle 1…Networking Attitude Sharing Information Reactive and Proactive Way Without expecting anything immediately in return
  21. 21. Information Sales Lead Job Opening New Supplier/Employee Opportunities for Partnerships Interesting Training Courses
  22. 22. Without expecting anything immediately in return… Not immediately embraced Attitude in dealing with people Works in the long run Builds trust
  23. 23. Sharing Not a one-way street Two or more-way boulevard All parties need to be satisfied
  24. 24. Returns….. Much more than “investments” Never know “from who” Networking….A Long-Term Game Always involves 2 or more players You sow what you reap…..Start sowing today
  25. 25. Linkedin does not work for me!!!!!!!! Not knowing and applying The Networking Attitude Only Focused on themselves
  26. 26. Fundamental Principle 2 : The Golden Triangle Give Ask Thank
  27. 27. Give What can we give or share? Relationships Improve People worry about not having it anymore
  28. 28. Ask Getting Help from Others Mental Barriers Opportunity to improve relationships
  29. 29. Bad Experience with Questions We did Not Ask a Good Question Not asked in a way to that would give the best answer
  30. 30. What is a Good Question? More Specific, the Better Prepare Yourself
  31. 31. How to ask Questions in a way that gives the best answers? Step 1 From a “Direct” to an “Indirect” Question
  32. 32. From “ Direct” to “Indirect” Don’t Ask Ask Will You Hire Me as a  Do you know anyone who is Management Trainee? looking for a Management Trainee?
  33. 33. The Advantage of Being Indirect Triggers Others’Minds Say “No” without jeopardizing relationship
  34. 34. From “Indirect” to the best Question“Who do you think I should contact when I amlooking for a job as a Management Trainee?”
  35. 35. Thank When you do not get something? Looked for a solution, did not find one? For Listening? The Initiator?
  36. 36. Fundamental Principle 3: The Real Power of the Network is in the Second Degree First Degree Still Very Important Time to know each other How to help each other You never know who they know
  37. 37. Fundamental Principle 4: Quality and Diversity are both Important The Importance of Quality Only be measured when compared to your goals Who can help you reach goals better and faster?
  38. 38. The Importance of Diversity Your goals change over time More opportunities to find “high quality” people Be available for your network Rely less on luck and coincidences
  39. 39. Value for your Network “Low Quality” for You, “High Quality” for someone Good Networking Action: Connecting people Creates Goodwill, strengthens relationships More motivated to help you
  40. 40. The Importance of Connecting People Not time consuming Helps two people Remembered as “great help”
  41. 41. Diversity creates Safety Net Natural Tendency of sticking to similar people “Strength of weak links”….large and diversified network
  42. 42. Balance between Quality and Diversity Find your own Who is not “interesting” today may become tomorrow You never know who he knows You never know how he could help
  43. 43. Fundamental Principle 5: Your “Know,Like and Trust” Factor Raise Your Know Like Trust Factors
  44. 44. Know Factor What do People know about You? What is your Background? What are your interests on a professional and personal level? Which Organizations do You belong to?
  45. 45. Like Factor HelpFul Kind Not Pushy
  46. 46. Trust Factor Trust as an Expert Answers Discussions Recommendations
  47. 47. Trust factor Trust that you will behave in a decent way Like Factor Recommendations
  48. 48. What is Linkedin? Largest Online Business Network 120 Million Registered Users 9 Languages 50 Million in USA, 3 Million in India
  49. 49. Linkedin Networking Platform Platform to start and maintain relationships Foundation of Open Networked System
  50. 50. Linkedin is…. Reputation Engine Visual Representation of your business network’s reach Place to represent your business Capability
  51. 51. Linkedin is a powerful tool Your The Unique Your Unique Tool(Linked PowerExperience Relationships in)
  52. 52. The Single Most Important Benefit of Linkedin Finds the Right People Connections You have With Them Makes Networks Visible
  53. 53. Who can benefit from Linkedin? Job/Internship Seeker Business Employee/Owner
  54. 54. What Tasks? Business Employee/Owner  Find New Customers  Find Suppliers and Partners  Find Employees
  55. 55. Benefits and How Linkedin? Benefit How LinkediN?Identifying the right people Finding their Profile via search or browse
  56. 56. Benefit How LinkedIn?Discovering Information about Reading their Profile before a Meeting
  57. 57. Benefits How Linkedin?Maintain Relationships Personal Messages, Sharing Ideas-Discussing and Answering Questions in Answers
  58. 58. Benefits Get RecommendationsGetting Recommendations Recommendations
  59. 59. Benefit How Linkedin?Receiving Introductions or Referrals Via Introductions and Profile Share
  60. 60. Benefits How Linkedin?Discovering Relationships between….. Via Connections in Profile
  61. 61. Benefits How Linkedin Helps?Discovering Relationships Via Connections in Profile
  62. 62. Benefits How Linkedin Helps?Visibility,Personal Branding and Your Profile on LikedinOnline Reputation Search Engines like Google Contributions to Answers and Discussions
  63. 63. Benefit How Linkedin HelpsWord of Mouth Publicity Receiving Recommendations People talking about you in Discussions Mention You as an Expert in Answers
  64. 64. Benefit How does Linkedin help with this?Getting Notifications when someone Via Network Updateschanges jobs….
  65. 65. Benefit How does Linkedin help in this?Getting Notifications when someone Via Network Updateschanges job
  66. 66. Benefits How does Linkedin help with this?Picking up trends in the marketplace Discussions in Groups
  67. 67. Benefits How does Linkedin help in this?Make yourself be perceived as an expert Contribution in Discussion and Answers
  68. 68. Benefits How does Linkedin help in this?Finding the Groups and organizations Contribution to Disucssions andto be members of, both online and Answersoffline, which are right for you Via Group Search Via Profiles of People in your Network
  69. 69. Linkedin: Functionality Home Linkedin Ads
  70. 70. Typical Linkedin Ad Positioning
  71. 71. Linkedin Ads- Three StagesStage 1 • Create An AdStage 2 • Select A Target AudienceStage 3 • Set A Budget and Bid
  72. 72. Where will the Ads be Shown? One or All- * Profile Page * Home Page * Inbox * Search Results Page * Groups
  73. 73. How does an Ad Look Headline…..upto 25 Characters of Text Description…upto 75 Characters of Text From……Your Name or Co Image…..50x50 Pixel Image
  74. 74. Who will see my Ad? Who meets targeting Criteria  Job Title.........CEO, VP Marketing……  Job Function……..Marketing,HR  Industry………..Banking,Biotechnology  Geography…………Mumbai,New York
  75. 75. Who will see my Ad? Targeting Criterion  Company size……1 to 10 or 500 to 1000 people  Company Name….GE or HP  Seniority…….Vice President or Owners  Age………………18-24 or 45-50  LinkedIn Group….SCM Experts or Sharepoint Professionals
  76. 76. How much does it cost? Controlling Your Costs  Set Daily Budgets  Start and End at any time
  77. 77. How much does it cost? CPC or Per Thousand Impressions Bid: Max Per Click Amount charged: Between $2 and Bid Amount Suggested Bid Range Estimate Your Costs
  78. 78. The Importance of a great LinkedIn Profile Ability to be found Opportunity to tell your story
  79. 79. Need for a bulky Linkedin Profile…Reason 1 Tell Your Story Fully Encourage viewers to do business
  80. 80. Need for a bulky Linkedin Profile….Other Reasons Every word is keyword searchable You are not a dinosaur Comparison
  81. 81. Tell Your Story Fully Depth and breadth of Your Experience Your Professional Recommendations Brands You carry Certifications Educational Experience
  82. 82. LinkedIn profile vs Resume Narrative of Sorts Emphasize Experience Credibility Unique Individual
  83. 83. Guidelines for a great Linkedin Profile• Make Your Profile 100% Complete • Include all companies, education and awards • References • More Robust, more info: Higher position
  84. 84. Guidelines for a great Linkedin Profile Professional Headline……………..Donts No Cliches,please  “Outside-the-box thinker”  “Problem-Solver”  “Strategic Visionary”
  85. 85. Guidelines for a great Linkedin Profile Professional Headline…..Donts No confusion,please How do you make other people/organizations better
  86. 86. Guidelines for a great Linkedin Profile Professional Headline….Dont’s Do not make visitors bored You are much more than your job title Highlight most important/relevant achievement,honour,award, recognition, third party affiliation
  87. 87. Guidelines for a great Linkedin Profile Professional Headline….Don’ts No desperation please Proactively seek opportunities People care only how you will make their lives easier
  88. 88. Four Step Process for a great Headline Step 1 …..WHAT? Say what you are!
  89. 89. Four Step Process to a great Headline Step 2 ….Who? Whom can you help?
  90. 90. Four Step Process to a great Headline Step 3….How Say How you can make their lives better
  91. 91. Four Step Process to a great Headline Step 4……Proof Give Proof that you are credible
  92. 92. Great Headlines Whom you can What you are? help? “Executive Recruiter” who helps “Fortune 500 How you make their life/work better companies” find “top Tech Talent”. Proof Clients include Google and IBM
  93. 93. Great Headlines What Whom are you can you? help? “Personal trainer” who help youth get How you make their life/work better? stronger,healthier and faster. Proof Former Head Trainer for the NY Jets.
  94. 94. Great Headlines How Whom will you make What you can life are you? help? better? Speaker/Author/Coach who help job-seekers get their dream jobs. Proof Featured on CNN/BBC/Fox
  95. 95. Guidelines for a great Linkedin Profile Use picture used on multiple sites Use “Specialities” to fill in keywords…roles,capabilities and interests
  96. 96. Update Your Linkedin “Status” Regularly Link to articles you have written or in which you are quoted Your latest blog posts Business Accomplishments Multiple sites: ping.fm
  97. 97. Guidelines for a great Linkedin profile Make changes after every job change or promotion Include your web sites and blog links Do not block incoming emails
  98. 98. Linkedin Keyword Optimization Summary  What you do?  How you can help people?  Benefit Driven
  99. 99. Linkedin Keyword Optimization Specialities Work Experience
  100. 100. LinkedIn Recommendations Who to Ask? Setting Expectations Quality over Quantity
  101. 101. LinkedIn Profile Organizer Book mark Retrieve later easily Folder Add Note Only with Premium Account
  102. 102. Linkedin Connection…Tags Keywords to organize connections Quick Filtering Upto 200 Unique Tags
  103. 103. Linkedin Connection…….Imported Contacts Give LI access to your email contact list Contacts imported Match with Member Database Who are already LI members…send out invites Nonmebers….send out invite to join LI
  104. 104. Linkedin Network Statistics st Level 1 st MyLevel 4178 Connections2 nd. Second Level 1,095,500+Level Connection 3 rd Third LevelLevel 13,651,ooo+ Connection
  105. 105. My Linkedin Network Total First Degree connections: 6495 Total users I can connect through an introduction: 17,392,000+
  106. 106. The Linkedin Network and InMail Reach anyone on Linkedin No contact info required No introduction required Professional Outreach….Profile attached Guarantee of 7 day response
  107. 107. Linkedin Premium Personal Business Business Plus Executive Plus Free Annual: Rs.1,000 Annual: Annual:Features per Month Rs.1,900 per Rs.3,500 per month month Monthly: Monthly: Monthly: Rs.1,200 Rs.2,400 Per Rs.4,700 Per Month MonthContact Nil 3 10 25anyone onLinkedin
  108. 108. Linkedin Premium Personal Business Business Executive Plus PlusFeature 100 300 500 700See moreprofiles whenyou search
  109. 109. Linkedin Premium Personal Business Business Pro Executive PlusFeatureZero in on No Filter Premium Premium Premium+TaleProfiles with Filter Filter nt Filterpremiumsearch filters •Seniority •Seniority •Seniority •Company •Company •Company Size Size Size •Interests •Interests *Interests •Fortune 1000 •Fortune 1000 * Fortune 1000 • Function • Years of Experience • Years of Experience • Groups • New to
  110. 110. LinkedIn premium Personal Business Business Executive Plus PlusFeatureSave 5 Folders 5 Folders 25 Folders 50 Foldersimporatntprofiles andNotes withProfileOrganizer
  111. 111. Linkedin Premium Personal Business Business Executive Plus PlusFeatureAutomate your 3 Per Week 5 Per Week 7 Per Week 10 Per Daysearch withSaved SearchAlerts
  112. 112. LinkedIn Premium Personal Business Business Executive Plus PlusFeatureGet 10 outstanding 15 outstanding 25 35introduced to outstanding Outstandingcompaniesyou aretargeting
  113. 113. Linkedin Premium Personal Business Business Executive Plus PlusFeatureSee Names First Name First Name First Name Full Nameof your third Visibilitydegree andgroupconnection
  114. 114. Linkedin Groups Alumni Group Corporate Group Conference Groups Networking Group Nonprofit Group
  115. 115. Group Features Discussion Members Jobs Promotion Subgroups
  116. 116. Additional Group Utilities Groups You May Like Group Directory Search Group (Keyword,Category,Language) Create a Group
  117. 117. LinkedIn Jobs Search  Keyword  Title  Company Name
  118. 118. Linkedin Jobs Advanced Search  Location (in or Near)  Country  Function  Experience  Industry  Date Posted  Salary
  119. 119. Linkedin Jobs… Additional Utilities Saved Jobs Saved Searches
  120. 120. Linkedin Jobs…More Features Jobs You may be Interested In Email Alerts
  121. 121. Linkedin Jobs….Unique Features Save Job Share Job(FB,Twitter,Linkedin) Follow Company
  122. 122. Linkedin Jobs…More Unique Features Posted By Connections who can refer Similar Jobs People who viewed also viewed Search More Jobs
  123. 123. Linkedin JobSeekerSubscription Plans Job Seeker Job Seeker PlusMonthly Rs.1,400 Per Month Rs.2,400 Per MonthYearly Rs.1,200 Per Month Rs.1,900 Per Month
  124. 124. LinkedIn JobSeeker…The Benefits Job Seeker Job Seeker Plus √ √Get Noticed byRecruiters andHiring Managers byJob Seeker Badge
  125. 125. LinkedIn Job Seeker…The Benefits Job Seeker Job Seeker PlusMove to the Included Includedtop of the listas a FeaturedApplicant
  126. 126. Linkedin Job Seeker…The Benefits Job Seeker Job Seeker PlusContact AnyoneDirectly with 5 10InMail….ResponseGuaranteed
  127. 127. Linkedin Job Seeker..The Benefits Job Seeker Job Seeker PlusGet Introduced 15 Outstanding 25 Outstandingto inside sourcesto thecompanies youare targeting
  128. 128. LinkedIn Recruitment Solution….Talent Finder TalentBasic TalentFinder
  129. 129. Linkedin Recruitment Solutions…PricingSubscription Plans TalentBasic TalentFinderMonthly Rs.2,400 Per Month Rs.4,700 Per MonthYearly Rs.1,900 Per Month Rs.3,500 Per Month
  130. 130. LinkedIn Recruitment Solutions….The Benefits TalentBasic TalentFinderUnlock Full Names First Name FullName
  131. 131. Linkedin Recruitment Solutions…The Benefits TelentBasic TalentFinderContact Anyone 10 25on Linkedinwith InMail
  132. 132. Business Pages…Mistake 1 Company not even listed Statistics for Followers Share news/info: Keep people engaged Model Business Pages: CNBC,Dell,Philips,Linkedin
  133. 133. Business Pages….Mistake 2 Not Following competition Who is joining/leaving? Updates(News articles, follow discussions) New Jobs Follow ccompetitors, suppliers, potential customers and acquisition targets
  134. 134. Business Pages…Mistake 3 Employees not spent much effort on their Linkedin presence Feature in Searches(Names/Skills/Expertise)
  135. 135. Business Pages….Mistake 4 Not sharing right info at right time Post in morning Add links Tell them what to do Videos Target to specific people/groups
  136. 136. Business Pages….Mistake 5 Employees not connecting with each other on LI Open up whole lot of second degree connections Follow what employees are sharing Updates sortable
  137. 137. Business Pages…Mistake 6 Office gossip out,industry information in Use Google Alerts, Reader, Linkedin Today Use Scoop and Trap Connect to clients
  138. 138. Business Pages….Mistake 7 No Linkedin button on Website Share PlugIn Share API Log in with Linkedin
  139. 139. Business Pages…..Mistake 8 Not equipping employees for Premium Accounts Special packages for HR/Sales Teams Premium Subscriptions: Individual/Team Level More Profiles,InMails, more granular search
  140. 140. Business Pages…Mistake 9 Not listed all products and services Get Recos
  141. 141. Business Pages….Mistake 10 No exclusive employee Group on Linkedin Only current employees Discussion not searchable Share Articles, Raise Problems and Brainstorm
  142. 142. Business Pages…Mistake 11 No Groups for Customers Share Experiences Product Ideas Inspiration: Citibank
  143. 143. Business Pages….Mistake 12 Do not participate in discussions or Spam Actually participate Do not spam(No sales pitches, no unsolicitated info)
  144. 144. Business Pages…Mistake 13 Not gone mobile with LI Free Mobile Apps Useful at conferences/offsites CardMunch

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