3 Easy Steps Start the conversation Expand the Fan Base Analyze and Optimize
Start the Conversation Set your strategy Know Your Business What is your uniqueness? How can you bring your story to life?
Start the Conversation Set your strategy Know Your customers Who are they? How will they want to connect with your brand? What content will be important to them and what will engage them?
Start the conversation Set your strategy Know your goals What kind of relationships? Brand Building Immediate Sales?
Best Practices while Posting Finding the right rhythm Schedule time for Facebook
Best practices while posting Keep it Human Conversational, personal and authentic Share Photo and video of your community and customers
Share News and Exclusive Content “Sneak peeks” News New Products Photo,Video, Recipes: Anything to get people talking
Encourage Fan Participation Fun Engaging Customers Clear Call-to-Action Ask Questions, reward responses Repost and respond personally Allow Fans to post directly:Questions, Feeback,Compliments
Reward Your Fans Special Offers Discount Codes Exclusive on new products Special Code: Facebook Check-In Deals
Handling Negative Feedback The Importance of Transparency Listen and Respond Address Negative Comments
Develop a Conversational Calendar Schedule ,Regular rhythm Post at specific times when engagement is highest Weekly Feature to encourage participation
Begin Building Your Connections….Start with who you know Existing Email Lists Personal Contacts Invite to Like
Begin Building your connection…Leverage your existing marketing FB Logo with CTA In-store signs, flyers, newsletters, emails, business cards Social Plug Ins
Expand the Fan Base Encourage Visitors to like your Page Special Landing Page Tab
Expand the Fan Base Partner with other brands and local organizations Co Promotions Viral Sharing with Incentives
Expand the Fan Base Expand the Reach of your Posts Mention the person or Organization with a @...Post to their TL
Expand the Fan Base Encourage your Physical Check Ins
Analyze and Optimize Key Metrics Visitors and their activities Pland for more fans and increased interactions