Web 2.0 and Social Media

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  1. 06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro www.gapingvoid.com
  2. 06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro www.germwork.net
  3. 06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro
  4. 06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro
    • Anonymity
    • Publishing
    • Personal Websites
    • Page Views
    • Directories(taxonomy)*
    • CMS
    • Domain Name Speculation
    • Giving and Receiving
    Peter Steiner, The New Yorker, July 5, 1993
  5. 06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro
  6. 06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro
  7. 06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro “ Web 2.0 is a massive social experiment This is an opportunity to build a new kind of international understanding, not politician to politician, great man to great man, but citizen to citizen, person to person. It's a chance for people to look at a computer screen and really, genuinely wonder who's out there looking back at them. ” It says....
  8. 06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro
  9. 06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro
  10. IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
  11.  
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
    (…just to name a few)
  12. 06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro http://www.steve-hilbert.com/drawings.html
  13. SOCIAL-NETWORKING SITES ARE OFFICIALLY MORE POPULAR THAN MOST SITES. TIME , OCTOBER 13, 2007
  14. Almost 4,000,000 articles
  15. >100,000,000 videos (65,000 new videos/day)
  16. 200,000,000 blogs
  17. 1.5 million residents
  18. S ource: Universal McCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog
    • 45% have started their own blog
    • 39%
    • subscribe to an RSS feed
    • 57%
    • Have joined a social network
    • 55% have uploaded photos
    • 83%
    have watched video clips
  19. “ IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008
  20. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
  21. The old communication model was a monologue.
  22.  
  23. Only 18% of TV ad campaigns generate positive ROI
  24. 90% of people who can skip TV ads, do.
  25. 3000 The average person is exposed to advertising messages/day
  26. ONLY OF PEOPLE TRUST ADVERTISEMENTS.
  27. OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 Reason #2
  28.  
  29. The new communication model is a dialogue.
  30. Which means it’s…. TRANSPARENT INCLUSIVE AUTHENTIC VIBRANT CONSUMER-DRIVEN
  31. “ Content is the new democracy and we the people, are ensuring that our voices are heard.” Brian Solis, “The Social Media Manifesto”
  32. PEOPLE ARE TALKING ABOUT YOUR BRAND. RIGHT NOW. Reason #3
    • 34%
    post opinions about products & brands on their blog
    • 36% think more positively about companies that have blogs
  33. trust bloggers’ opinions on products & services
  34. SOURCE: UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008
  35. Tomorrow’s consumers are today’s “digital natives.”
  36. By 2010, Millenials/Gen Y-ers will outnumber Baby Boomers.
  37. We already wield $350 BILLION/year in direct spending power.
  38. MILLENIALS SPEND > 16 HOURS/WEEK ONLINE.
  39. 96% OF THEM HAVE JOINED A SOCIAL NETWORK.
  40. They have an average of 53 online friends.
  41. AND WE DON’T CARE ABOUT AN AD. WE CARE WHAT THEIR FRIENDS THINK.
  42. Translation:
  43. Listen. A.
  44. Immerse yourself in the conversations. (any or all of the above are a good place to start!)
  45. Messages are not conversations.
  46. Participate. B.
  47. Hint: Share some stuff.
  48. IT’S A DIALOGUE, NOT A MONOLOGUE. I absolutely ADORE the food at that restaurant! Me, too! And isn’t the bartender just dreamy?
  49. Relinquish control. C.
  50. THE GOAL IS TO: ENABLE INSPIRE INFLUENCE &…
  51. Engage! D.
    • OPEN
    • HONEST
    • AUTHENTIC
    • DIALOGUE
    “ Any blog that spins the truth will be found out. In a world of social media honesty is the only policy.”
  52. 06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro Narayanan Hariharan Location - Chennai Director – Strategic Alliances at The Mantra Consulting E-mail: narayanan.hariharan @gmail.com Marta Kagan Location - Boston Social Evangelist and Online Marketing Pro http://martazkagan.com/ Email: mzkagan99@gmail.com Dion Hinchcliffe Location : Washington D.C Business strategist and enterprise architect h ttp://hinchcliffeandcompany.com Email: dion@hinchcliffeandco.com
  53. 06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro Shantanu Adhicary Final Year Industrial Engg. SRKNEC( www.rknec.edu ) Mail: [email_address] Website: www.themovieanalyst.com Blog: http://theregoesathought.blogspot.com

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