Web 2.0 and Social Media

06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro www.gapingvoid.com

06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro www.germwork.net

06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro

Anonymity

Publishing

Personal Websites

Page Views

Directories(taxonomy)*

CMS

Domain Name Speculation

Giving and Receiving

Peter Steiner, The New Yorker, July 5, 1993

06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro “ Web 2.0 is a massive social experiment This is an opportunity to build a new kind of international understanding, not politician to politician, great man to great man, but citizen to citizen, person to person. It's a chance for people to look at a computer screen and really, genuinely wonder who's out there looking back at them. ” It says....

IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org

Blogs

Micro Blogs

Online Chat

RSS

Widgets

Social Networks

Social Bookmarks

Message Boards

Podcasts

Video Sharing Sites

Photo Sharing Sites

Virtual Worlds

Wikis

(…just to name a few)

06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro http://www.steve-hilbert.com/drawings.html

SOCIAL-NETWORKING SITES ARE OFFICIALLY MORE POPULAR THAN MOST SITES. TIME , OCTOBER 13, 2007

Almost 4,000,000 articles

>100,000,000 videos (65,000 new videos/day)

200,000,000 blogs

1.5 million residents

S ource: Universal McCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog

45% have started their own blog

39%

subscribe to an RSS feed

57%

Have joined a social network

55% have uploaded photos

83%

have watched video clips

“ IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008

IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.

The old communication model was a monologue.

Only 18% of TV ad campaigns generate positive ROI

90% of people who can skip TV ads, do.

3000 The average person is exposed to advertising messages/day

ONLY OF PEOPLE TRUST ADVERTISEMENTS.

OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 Reason #2

The new communication model is a dialogue.

Which means it’s…. TRANSPARENT INCLUSIVE AUTHENTIC VIBRANT CONSUMER-DRIVEN

“ Content is the new democracy and we the people, are ensuring that our voices are heard.” Brian Solis, “The Social Media Manifesto”

PEOPLE ARE TALKING ABOUT YOUR BRAND. RIGHT NOW. Reason #3

34%

post opinions about products & brands on their blog

36% think more positively about companies that have blogs

trust bloggers’ opinions on products & services

SOURCE: UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008

Tomorrow’s consumers are today’s “digital natives.”

By 2010, Millenials/Gen Y-ers will outnumber Baby Boomers.

We already wield $350 BILLION/year in direct spending power.

MILLENIALS SPEND > 16 HOURS/WEEK ONLINE.

96% OF THEM HAVE JOINED A SOCIAL NETWORK.

They have an average of 53 online friends.

AND WE DON’T CARE ABOUT AN AD. WE CARE WHAT THEIR FRIENDS THINK.

Translation:

Listen. A.

Immerse yourself in the conversations. (any or all of the above are a good place to start!)

Messages are not conversations.

Participate. B.

Hint: Share some stuff.

IT’S A DIALOGUE, NOT A MONOLOGUE. I absolutely ADORE the food at that restaurant! Me, too! And isn’t the bartender just dreamy?

Relinquish control. C.

THE GOAL IS TO: ENABLE INSPIRE INFLUENCE &…

Engage! D.

OPEN

HONEST

AUTHENTIC

DIALOGUE

“ Any blog that spins the truth will be found out. In a world of social media honesty is the only policy.”

06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro Narayanan Hariharan Location - Chennai Director – Strategic Alliances at The Mantra Consulting E-mail: narayanan.hariharan @gmail.com Marta Kagan Location - Boston Social Evangelist and Online Marketing Pro http://martazkagan.com/ Email: mzkagan99@gmail.com Dion Hinchcliffe Location : Washington D.C Business strategist and enterprise architect h ttp://hinchcliffeandcompany.com Email: dion@hinchcliffeandco.com

06/04/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro Shantanu Adhicary Final Year Industrial Engg. SRKNEC( www.rknec.edu ) Mail: [email_address] Website: www.themovieanalyst.com Blog: http://theregoesathought.blogspot.com