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Digital Marketing Presentation
By: Shan Shah
Goals of Campaign
• Reach the target audience across the Globe
• Provide them with Information
• Tell why should they purc...
Target Audience
• Students
• Professionals
• Global Market
About the Surface
KPI
•
•
•
•

Search Engine results
Google AdWords traffic
Sales of the new tablet
Google Analytics tool
Big Idea!
• Increase the sales
• Reach to the target audience to make them
potential buyers
Tools & Tactics
• Social Media
– Facebook page
– YouTube Video Ad
Bloggers
Budget
• YouTube ads = 10 cents per view
– Total/ Month = $1000

• Facebook advertisement budget = $7,500
per Month
• Surf...
Summary
• Promote Surface Tablet
• Reach the target group
• Increase profit for client
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Msft

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Published in: Technology, Business
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Transcript of "Msft"

  1. 1. Digital Marketing Presentation By: Shan Shah
  2. 2. Goals of Campaign • Reach the target audience across the Globe • Provide them with Information • Tell why should they purchase Microsoft? • Generate revenue for client
  3. 3. Target Audience • Students • Professionals • Global Market
  4. 4. About the Surface
  5. 5. KPI • • • • Search Engine results Google AdWords traffic Sales of the new tablet Google Analytics tool
  6. 6. Big Idea! • Increase the sales • Reach to the target audience to make them potential buyers
  7. 7. Tools & Tactics • Social Media – Facebook page – YouTube Video Ad
  8. 8. Bloggers
  9. 9. Budget • YouTube ads = 10 cents per view – Total/ Month = $1000 • Facebook advertisement budget = $7,500 per Month • Surface provided to Bloggers = $2000 • Agency Fee = $39,000 • Total = $49,500
  10. 10. Summary • Promote Surface Tablet • Reach the target group • Increase profit for client
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