Nmg Ppt Media Kit 2009 (2)
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Nmg Ppt Media Kit 2009 (2) Nmg Ppt Media Kit 2009 (2) Presentation Transcript

  • NASHVILLE MEDIA GROUP 2009 MEDIA GUIDE Marketing Strategies and Internet Products Targeting Today’s Consumer
  • NASHVILLE Media Group OUR OBJECTIVE Nashville Media Group assists small to mid-sized businesses in the Nashville and surrounding areas in attracting customers using our proven advertising tools and strategies. Committed to Delivering Value to Consumers while Contributing to our Customer’s Success About Nashville Media Group • Nashville Media Group is an affiliate of Best City Dining and City Rewards Networks • Our Networks include over 75 cities in the U.S. •Our Network attracts over 5 million monthly visitors • Our Network Demographics 85% have at least a 4-year degree Average Household Income of $90,000 55% Women and 45% Men  Most consumers frequent our site twice a week
  • NASHVILLE OUR INTERNET PRODUCTS Media Group CITY REWARDS NETWORK AND BEST CITY DINING Incentive Websites Video Incorporation   Local Dining Guides Website Design and Hosting   Email Campaigns  Did you Know? • 2 out of 3 people are currently internet users • The Internet will influence nearly half of total retail sales in 2010 • Internet-based coupon usage grew 111% in 2002, and another 365% in 2003 • 36% of online consumers download coupons at least monthly** • Online Coupon users “make more money, shop online more and talk about new products with peers more than offline coupon users do”.** • As much as 52% of customers go online before buying offline (Yahoo/OMD, 2006) • 57.1% of shoppers 18 or older say the Internet is their main source of information pre- purchase. (Burst Media, April, 2006) View slide
  • NASHVILLE FOUR OUT OF FIVE NASHVILLIANS ARE ONLINE. WILL Media Group THEY BE ABLE TO FIND YOUR BUSINESS? Incentive Websites Nashville Media Group offers a mix on Through our Best Nashville Dining (www.bestnashvilledining.com) online tools and advertising expertise to And Nashville Rewards (www.nashvillerewards.com) websites, bring customers and businesses together. we link Nashvillians with local businesses and restaurants. Entice Because we are a Nashville company we new customers or bring back old clients by offering easy-to-find understand the requirements of reaching downloadable coupons and important details about your local consumers. Establishment. Advertising Strategy and Planning We collaborate with our team to create a comprehensive advertising plan that identifies your target consumer and outlines effective options for reaching your target demographics. Planning Market Analysis and Customer Profiling We provide analysis of key marketing factors including competition, market position, company strengths and weaknesses as well as current market opportunities and threats. Web Design We can create custom logos, websites and marketing collateral Strategy Execution for use in your marketing and advertising campaigns. Video Marketing We can produce and market your business through video advertising via the internet. Much like a TV commercial the impact of video is much higher than that of static print ads. We can increase your exposure by adding video to your overall marketing plan. View slide
  • NASHVILLE Media Group Nashville Rewards: Home Page www.nashvillerewards.com Nashville Mobile Rewards Coupon Consumers can Categories receive coupons Lists the delivered to a cell products and phone or PDA services by category and National Savings even Get Savings from subcategory to national retail find specific websites offers and areas Subscribe to Sponsor Newsletter Listings Consumers can Sponsor Listings receive regular rotate each time emails with the page is information about visited current coupons and specials Five Newest Most Popular Coupons Advertisers The most recent List the most coupons added frequently visited to the site establishments.
  • NASHVILLE Nashville Rewards: Listing and Coupon View Media Group www.nashvillerewards.com Coupon Coupon Wallet Options Displays the Print the number of coupon, Email it coupons saved by to a friend, add the visitor for easy it to your access wallet, or send it to your cell Banner Ad Space phone or PDA Get 4x more exposure with banner ad advertising that appears in every category. Links to your website or your coupon offers Company information links Get maps and driving directions or visit the business’ website with one click
  • NASHVILLE Best Nashville Dining: Home Page View Media Group www.bestnashvilledining.com Site Search Rewards Link Search by Zip Link to Nashville code, city, Rewards site category Top Category Lists the most frequently Reservations visited Links restaurant Link to types OpenTable.com and specific restaurants that are Latest affiliated with Open Reviews Table Lists the latest restaurant reviews Sponsor Listing Restaurant listings rotate every time the page is viewed
  • NASHVILLE Best Nashville Dining Sponsor Listing View Media Group www.bestnashvilledining.com Restaurant Information Restaurant Links to Viewable Description menu, online Custom Text coupons, forward describing store info to cell restaurant using phone or email SEO tools Picture Display Publish up to four pictures of Location Map cuisines or the Map link and restaurant driving directions to your store Comment Box Positive comments left will be posted. Negative comments are emailed to store mgmt.
  • OPT-IN SMS MARKETING Cell phones and PDA are everywhere. There are more cell phones in the U.S. than Televisions and Computers and you could be utilizing this incredible marketing tool We offer you a text message marketing program with every subscription. With this account, you can (with our help) build a database of users who opt in to receive offers from you. With this database you can now market specials and products up to 4 times per month directly to the customers cell phone. And since text messages are 95% Friend of read, you are sure to get your friend Friend of message noticed. And through consumer viral marketing, your customers Friend of Consumer can forward your message on friend w/your instantly reaching more and more message people Friend of Friend of consumer friend And it’s included at no additional charges!
  • NASHVILLE Cost Media Group Here’s the best part! There is no additional out of pocket costs. Only the cost For Example: We distribute 50 gift certificates each of food. The way we work month in the amount of $25. Each GC is good is by trade in the form of gift toward the purchase of $40. Tack on automatic certificates. And with each 18% gratuity and taxes and you’ve brought $27 in gift certificate, you get the door (if they spend the bare minimum). money in the door. So, the way it works is we negotiate a number of gift certificates that we use to market your business and drive customers in the door. With each gift certificate redeemed, the customer still has to purchase an amount over the value of the GC so you are getting customers in the door and cash value! And, if we don’t distribute any gift certificates, you still get our other services regardless.
  • NASHVILLE Media Group HOW DOES NASHVILLE MEDIA GROUP COMPARE TO OTHER LOCAL ADVERTISING OPTIONS Yellow Pages Coupons Draw Motivated Customers We offer a wide range of features that are not available in static directory listings. You can add details to your 75% of the 24-44 age group uses coupons listing including menus, service offerings, logos, for purchases pictures and downloadable coupons redeemable at your business. 84% of surveyed internet users with household incomes over $75,000 use online coupons for purchases CitySearch Unlike Citysearch, our goal is to bring customers to your 61% of coupon users said that coupons business by providing valuable incentives. We do not influence them to try new products or conduct editorial reviews or allow our site visitors to services post negative comments. Neighborhood Mailers By advertising your specials on the internet, shoppers don’t need to keep track of cumbersome mailers. They simply go to one our websites and print the coupons they need.
  • NASHVILLE Media Group NASHVILLE MEDIA GROUP ADVERTISING PROGRAMS BOAST THE MOST COMPETITIVE COST PER CUSTOMER Advertising Cost per Customer Our Average cost per customer is less than $1 versus Direct Mail which often is $8 or higher per redemption
  • NASHVILLE Media Group Nashville Media Group advertises on all major paid search engines to maximize your exposure
  • NASHVILLE Monitoring the results of your campaigns are the key Media Group to successful advertising campaign We want you to get the maximum return on your advertising investment. Our account management team monitors your account monthly and provides you with advice and suggestions on how to improve your campaign results.
  • MARKETING OF NASHVILLE REWARDS.COM