Franchise - Crepes and waffles

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Franchise - Crepes and waffles

  1. 1. International investment team • Luis Bonilla • Alicia Gonzales • Daniellla Gnecco • Marialejandra Serrano
  2. 2. Why franchising is a good idea? Benefits of franchising: - Minimization of financial risk - Avoids error period when going into new business (experience, knowledge from mistakes) - Motivation ( capital at risk) - Corporate image - training
  3. 3. Target market
  4. 4. BACKGROUND • Couple of university students. • A small rustic French crêperie. • High prices Low prices. • Variety of Products • Other countries. • Social Responsibility.
  5. 5. FRANCHISES IN JOHANNESBURG • FASA • International Franchising Fair • South Africa’s Top 10 Franchises: - KFC USA - McDonalds USA - SPAR The Netherlands - Steers South Africa - Wimpy United Kingdom - Debonairs South Africa - Kumon Japan - Mug and Bean South Africa - Keg Portuguese- South Africa - Nando’s South Africa
  6. 6. The Nature of the Business: • Is a chain of restaurants that opened in 1980 in Bogota, Colombia. • Successful company in the gastronomic sector in our country. • There are 52 restaurants located in the country and 14 franchise.
  7. 7. The Financial Requirements • The price of complete franchise : 167.000US dollars.  Franchise Fee. This fee is established for being allowed to be : • Part of the enterprise. • Use the name and credit of the business.
  8. 8. Advantages • Brand recognition. • Acquisition of new customers. • Reasonable prices to the public. • The initial fee for a transfer is lower than a new restaurant. • Trained employees.
  9. 9. Disadvantages • Just because a franchise is well-known does not mean that it will be successful in all the cases. • Reduce in corporate profit • Follow the instructions set by Franchisor.
  10. 10. south africa
  11. 11. Major cities City Population (millions) Johannesburg 3.607 Cape Town 3.353 Ekurhuleni 3.144 Durban 2.837 Pretoria 1.404
  12. 12. Why Johannesburg? • Major city of South Africa • Capital province of Gauteng • City host of the International Franchising Fair • English is the predominant language37% 17% 16% 6% 24% Languages English Zulu Afrikaans Sotho Other
  13. 13. Location of the franchise Sandton city shopping center
  14. 14. CONCLUSION AND RECOMMENDATIONS

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