The picture of the film stars in the air show that this is an exciting digipack and will include and energetic soundtrack. Their individual costumes are brightly coloured appealing to their target audience and all their farcical expressions are happy, making the child want to buy this digipack.Mise- en- scene: the use ofbright colours fit theconventions that would be The dark red curtains in theexpected in this genre and background make the title and thetarget audience. the characters the main focus on thebright secondary colours digipack. Not only that but they are positioned center on theare appealing ant will digipack this automatically drawscatch the target audiences the focus on them as well as theeye when in a store. high key lighting around that area.The Disney channel logo ison the bottom left of on The “2-Disc Special Editionthis digipack. As soon as Soundtrack” notification atthe kids see the logo they the bottom, is addressedwill recognise it straight especially to High Schoolaway, this is advertising Musical fans.the “Disney channeloriginal movie”
Each picture has high key lighting, this shows that they are a star and shows a clear image of each character to the audience.This flap shows four out ofthe six main character. Theyare posed in a position thatbest represents theircharacter. Beside each framed The dark red curtainspicture has the characters represent a show asreal name and who they play they are stagein the musical. curtains.Ashley Tisdale as SharpayLucas Grabeel as RyanCorbin Bleu as ChadMonique Coleman as Taylor Fans will be interested to know some details about the characters as little as their real name.
All the main charactersZac Efron as troyVanessa Hudgens as GabriellaAshley Tisdale as SharpayLucas Grabeel as RyanCorbin Bleu as ChadMonique Coleman as Taylor The same mise-en scene as the front cover. Different posse from the characters. Simple but still eye catching, interesting and appealing to a young audience.
The colours of the CD’s are set colours that represent High School Musical.This digipack has a set place that cant bemissed where the 2-Disc Special EditionSoundtracks are.
Over all I think that this is a good and effective digipack. It completely serves it purpose and appeals to its target audience. Whenyou first open this digipack it could make the buyer question “how comes there is only pictures of four of the main characters our ofsix, so where is Gabriella and troy. The reason for this is because inside the left pocket there are two posters one of them togethersinging (the first day they met) and the other poster is a smaller picture of them sitting down along side some information aboutthe tracks and thank you messages from the characters to their supporting fans.
Elements that I would use to help create my digipack would be a dedicated area for the Disk to be.Like this digipack I willhave a main appealing I think that the use of a similar picture onimage and font that will the outside left works with this digipack butattract my target with mine I wouldn’t incorporate two imagesaudiences attention and that are too similar, I don’t think that is athe artists logo that will good use of space. Could possible use thatbe recognised by his fans. space to print the lyrics to is hit single “always on my mind” I like the idea of having a picture of the artist, his name and real name but to make mine more interesting I would add some more information about the artist. And a more appealing background that would fit with the name of the album and the genre of his music (hip-hop/R&B).I will include a special addition to this track and that will be a soundtrack of Big Quan talking to his fans, letting them know how he got on The back cover is conventional to almost allwith producing this album and a voice recorded thank you message for digipacks. A barcode to sell, the track titles andtheir support. The idea of adding something extra to this album makes it some copy right information. I like how thismore appealing to the fans, and although they may have the album digipack has a spine with High School Musicalalready, they will also want what consists in the digipack, making more on it so that when it is on the shelf the buyersmoney for the artist. can spot it.