Overcoming Obstacles to Social Media Integration

0 views

Published on

The real barrier to social media integration isn't confusion over tools it's corporate culture.

Published in: Technology, News & Politics
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
0
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
39
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

Overcoming Obstacles to Social Media Integration

  1. 1. OVERCOMING OBSTACLES TO SOCIAL MEDIA INTEGRATION
  2. 2. Shannon Paul •Background in public relations/community relations •Social media enthusiast •Blog – http://veryofficialblog.com/ •NHL Detroit Red Wings – New Media •Now employed by PEAK6 Investments Online
  3. 3. Four Major Challenges of Social Media Today  Preparing corporate culture for adoption  Getting executives to buy in  Making social media “campaigns” work  Measuring social media  Determining whether social media even matters Identified and discussed by Jeremiah Owyang, Peter Kim and Charlene Li on a recent panel at the Web 2.o Expo in San Francisco
  4. 4. Changing culture According to Media Futurist Gerd Leonhard Hot Not  Collaboration  Domination  Openness  Control  Dialogue  Monologue
  5. 5. We are the problem
  6. 6. Businesses are moving from command and control to collaboration and teamwork Cision CEO John Chambers
  7. 7. Our No. 1 priority is company culture. Our whole belief is that if you get the culture right, then most of the other stuff like great customer service or building a long-term, enduring brand will just happen naturally on its own. telephoneis actually one of the best branding devices The out there. -Zappo’s CEO Tony Hsieh
  8. 8. Owning and acquiring vs. implementing and integrating
  9. 9. Social media touches everything Public Relations Marketing Customer Service Operations Research and Development Compliance Human Resources Distribution Product Availability…
  10. 10. Realigning priorities Customer Company
  11. 11. Becoming customer-centric
  12. 12. Be Delightful  Surprise them with added value  Give them REAL treats!  Ask for feedback  Respond to feedback  Don’t focus on selling – instead make it easier to buy
  13. 13. Be a resource  How do we get people to build THEIR stuff with OUR stuff?  Think of ads as content  Give away your recipes  Help them solve THEIR problems
  14. 14. Really listen  Go beyond formal surveys  DISCOVER what customers want  Subscription monitoring tools  Google alerts – news pubs and blogs  Read comments!  Twitter search – http://search.twitter.com/  Forums  Ask for feedback
  15. 15. You already make GREAT stuff! Social media simply takes YOUR creative work into new places by empowering INDIVIDUALS with the distribution
  16. 16. Social networks  Facebook  Don’t just think about fan pages!  Twitter  MySpace  Flickr  Groups  YouTube  Not just for playtime or contests
  17. 17. Sponsorship  Sponsored conversations  Partnerships beyond sports teams and charities  Otherwise free web applications  Music (Nokia)  Thinking beyond signage and banner ads
  18. 18. How social is your content?  Can your content be shared/embedded on multiple social networks/platforms?  Do items like videos have unique URLs?  Can you gather feedback?  Is someone responsible for responding to feedback as a HUMAN?  Can your content be found through search?  Is your content worth sharing?
  19. 19. Let’s discuss
  20. 20. Ways to discover me  shannonpaul5@gmail.com  http://www.linkedin.com/in/shannonpaul  http://veryofficialblog.com/  Text shannonpaul to 50500  (734) 968-9065  More about PEAK6 Online  http://peak6.com  http://www.ONN.tv  http://weseed.com/

×