How to participate in social media without being THAT guy By Shannon Paul

Are you that guy?

New media engagement requires more than just a costume change

Emphasis on reputation is so 1990s Hat tip: Katie Delahaye Paine

The real value is in relationships

Relationships are built through conversations

Listening leads to meaningful conversations Illustration by Brian Solis

Links and comments illustrate conversation on the social web

A closer look at links

Great content is great…

… but, COMMENTS illustrate discussion

You will never get high numbers of comments if you broadcast … even if you have the best content/product/service EVER in the history of contents/products/services You will only make a mess especially if you broadcast on other peoples’ content

Relationship Building through Participation in the Social Web

AND DON’T BE THAT GUY!

Questions??? Thank you for listening

Shannon Paul http://veryofficialblog.com/ http://twitter.com/shannonpaul/ http://friendfeed.com/shannonpaul/ http://linkedin.com/in/shannonpaul/ *Statistics cited are from a JupiterResearch study titled, detailed on Marketing Charts, titled, “Harnessing the Power of Blogs”: http://www.marketingcharts.com/online/blogs-influence-consumer-purchases-more-than-social-networks-6616/?camp=newsletter&src=mc&type=textlink Other mentions: Katie Delahaye Paine: http://www.kdpaine.com/ Brian Solis: http://briansolis.com/ Screen shots: Chris Brogan: http://chrisbrogan.com/