Putting the “P” back in PR

Putting the “P” back in PR Integrating Social Media Outreach into your Communications Strategies

It’s no longer just about the media

Social Networks Empower Everyone Brian Solis blogs at PR 2.0 http://briansolis.com

Information Travels Differently David Armano blogs at Logic+Emotion – http://darmano.typepad.com

Where to begin?

They Say Press Releases are Dead

But, that’s not really true

They just need to be adapted for sharing and search Kevin Dugan and Richard Laermer write the Bad Pitch Blog: http://badpitch.blogspot.com/

SEO – Search Engine Optimization Create content that is easily found by consumers AND journalists

SEO Basics For more information about SEO, read Lee Odden’s blog, http://toprankblog.com/

Google AdWords Keyword Tool

Google Trends

Start Reading Blogs http://adage.com/power150/

RSS
Real Simple Syndication
Delivers latest posts in a reader or via email
RSS address differs from the URL

Build relationships with bloggers before you need them

Put down your shotguns In other words, DO NOT email blast your press release

The Don’ts of Blogger Outreach

Blogger Outreach Best Practices
Know what they write about
Know what their readers expect
Check their blog for a pitch policy
Be personal and as authentic as possible – do not use “key messaging” that you would not use in casual conversation
Do not send a pitch that you wouldn’t mind having posted to the Internet

Searching for the right bloggers

Subscription Services
Radian 6 – Sentiment, comments, influence, trends, authority and internal response tracking
CrimsonHexagon – Sentiment and comments
VibeMetrix – Sentiment, comments and internal response tracking

Social Media Newsrooms
Shhhhhhhh , they’re really just blogs

Social Media Newsrooms Shareable and Searchable

Questions?

For more information
Technorati State of the Blogosphere report/2008
One half of all blog readers say they trust bloggers’ purchase recommendations
Brian Solis blogs at PR 2.0 http://briansolis.com
Lee Odden blogs http://toprankblog.com/
Kevin Dugan and Richard Laermer write the Bad Pitch Blog: http://badpitch.blogspot.com/

Thank You Thank You Thank You
Shannon Paul
http://veryofficialblog.com/
http://twitter.com/shannonpaul/
http://friendfeed.com/shannonpaul/
http://linkedin.com/in/shannonpaul/

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Putting the “P” back in PR

by Shannon Paul

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