Putting the “P” back in PR Integrating Social Media Outreach into your Communications Strategies

It’s no longer just about the media

Social Networks Empower Everyone Brian Solis blogs at PR 2.0 http://briansolis.com

Information Travels Differently David Armano blogs at Logic+Emotion – http://darmano.typepad.com

Where to begin?

They Say Press Releases are Dead

But, that’s not really true

They just need to be adapted for sharing and search Kevin Dugan and Richard Laermer write the Bad Pitch Blog: http://badpitch.blogspot.com/

SEO – Search Engine Optimization Create content that is easily found by consumers AND journalists

SEO Basics For more information about SEO, read Lee Odden’s blog, http://toprankblog.com/

Google AdWords Keyword Tool

Google Trends

Start Reading Blogs http://adage.com/power150/

RSS Real Simple Syndication Delivers latest posts in a reader or via email RSS address differs from the URL

Real Simple Syndication

Delivers latest posts in a reader or via email

RSS address differs from the URL

Build relationships with bloggers before you need them

Put down your shotguns In other words, DO NOT email blast your press release

The Don’ts of Blogger Outreach

Blogger Outreach Best Practices Know what they write about Know what their readers expect Check their blog for a pitch policy Be personal and as authentic as possible – do not use “key messaging” that you would not use in casual conversation Do not send a pitch that you wouldn’t mind having posted to the Internet

Know what they write about

Know what their readers expect

Check their blog for a pitch policy

Be personal and as authentic as possible – do not use “key messaging” that you would not use in casual conversation

Do not send a pitch that you wouldn’t mind having posted to the Internet

Searching for the right bloggers

Subscription Services Radian 6 – Sentiment, comments, influence, trends, authority and internal response tracking CrimsonHexagon – Sentiment and comments VibeMetrix – Sentiment, comments and internal response tracking

Radian 6 – Sentiment, comments, influence, trends, authority and internal response tracking

CrimsonHexagon – Sentiment and comments

VibeMetrix – Sentiment, comments and internal response tracking

Social Media Newsrooms Shhhhhhhh , they’re really just blogs

Shhhhhhhh , they’re really just blogs

Social Media Newsrooms Shareable and Searchable

Questions?

For more information Technorati State of the Blogosphere report/2008 One half of all blog readers say they trust bloggers’ purchase recommendations Brian Solis blogs at PR 2.0 http://briansolis.com Lee Odden blogs http://toprankblog.com/ Kevin Dugan and Richard Laermer write the Bad Pitch Blog: http://badpitch.blogspot.com/

Technorati State of the Blogosphere report/2008

One half of all blog readers say they trust bloggers’ purchase recommendations

Brian Solis blogs at PR 2.0 http://briansolis.com

Lee Odden blogs http://toprankblog.com/

Kevin Dugan and Richard Laermer write the Bad Pitch Blog: http://badpitch.blogspot.com/

Thank You Thank You Thank You Shannon Paul http://veryofficialblog.com/ http://twitter.com/shannonpaul/ http://friendfeed.com/shannonpaul/ http://linkedin.com/in/shannonpaul/

Shannon Paul

http://veryofficialblog.com/

http://twitter.com/shannonpaul/

http://friendfeed.com/shannonpaul/

http://linkedin.com/in/shannonpaul/