FreshDirect"Our food is fresh. Our customers are spoiled"www.freshdirect.com
Background:Started in NYC in 2002Online grocery store that delivers tohomes and officesThey’re known for their fresh food andpricesThey’re known for their organic food andlocally grown itemsThey also offer Kosher and Gluten-FreeFood
Problem?Just started servicing in Philadelphia andlack AWARENESSTheir popular in NYC due to most NewYorkers not owning cars and travelingmostly by bus and train.
Target Audience:Parents with kidsfrom infants tokindergartenersHHI - $25,000 to$75,000Full time Workers orfulltimehomemakersHave at least aBachelors degreeTech savvyGood withsmartphones
Target Audience Cont’d:Meet Angelia Davis! Her Adorable Kids!
Benefits:FreshDirect offers the freshest food delivereddaily. (produce/seafood)Bread made fresh everydayInvolved with local farmers for their produce andmeatsThey have a “100% satisfaction guarantee, withevery order”Easy to navigate website and mobile app
Target Audience:Meet Angelia Davis! Her Adorable Kids!
FreshDirect"Our food is fresh. Our customers are spoiled"