Advertising ResearchBlog PostAdvertising Research: Rights and Wrongs?The advertising industry is a field of communication and marketing. The industry is used toencourage, convince, or manipulate an audience/consumer to continue or take a new action onvarious categories. Apart from the web designers, copywriters and creative’s, we got researches.Being a researcher is having the skills of telling fact from fiction. You got to have the skills totell the facts which can be useful and understandable to help a brand and keep the fiction forother agencies to deal with. Being an advertising researcher you need the “Right” skills to tell thefacts, the following may be helpful–Make sure you have a good understanding of the various methods of advertising researchlike qualitative and quantitative. Use them wisely.Based on your results, look over them over and over till you see hints, clues and facts andmake sure to separate useful results from unuseful ones.When doing research, the most important fact would be, when dealing with yourcandidates remember not to be judgmental and bias against the product you areresearching.As a researcher being able to tell the “Wrong” the following can be helpful–Don’t wait till the last minute to study your client and gather as much information youcan from them during meetings and interviews.Don’t think one type of research methodology is enough to figure out the “Big Idea” toyour problem/solution.Don’t think studying the company your dealing with is enough, study and learn from itscompetitors and find out what they have been up to.Advertising can be filled with rights and wrongs, its all about how you take the facts and discardthe fiction. Follow the facts and ideas will bloom and campaigns will form.