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Social Media Action Plan Template

by Shannon Latta

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Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring ...

Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.

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Social Media Action Plan Template Document Transcript

Social Media Action Plan Tie Social Media to Your Business Goals Business Drivers Goals Financial • Revenue • Expenses • Leads Customers • Customer experience/satisfaction • Customer service/support • Building community Brand • Awareness • Thought leadership • Innovation Design a Listening Program What to Follow Specific to Your Company Industry trends Key words and search terms Influencers to follow Competitors Pick the Tools to Fit Your Goals Tool Purpose and Strategy Rank Priority (from 1-3) Focus on 1 and 2 Monitoring Tool Listening and measurement Corporate Blog Thought leadership, depth, engagement, linking & guest posts Twitter Headlines, engage, sales, solve service issues, competitor insight Community Customer driven, customer care, sourcing trends Facebook Social, friendly, recruiting, link to community and blog, video LinkedIn Engagement, networking, recruiting YouTube Amazing stories, brand awareness SlideShare Content sharing, thought

leadership Measure in Conjunction with Marketing Goals Goals Social Media Output Tools/Tactics to Measure *Faster, better insight/information Conversation monitoring, customer 100s of listening tools (Buzzient, feedback Radian 6, etc.) Customer community search.twitter.com *Awareness, thought leadership # of people reached Unique site visitors Twitter followers Blog comments *Faster, better sales # of interactions Your CRM system Leads Deals Revenue *Customer support, satisfaction # of issues addressed Your CRM system Twitter *Faster, better development # of ideas implemented Insert Yours Here Insert Yours Here Insert Yours Here *Examples by Altimeter Group

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Jeanette Soghaier at Product Partners, LLC Thank you so much. I hope this gesture brings you good karma. 11 months ago

setthebarr Thanks for being open to share! 12 months ago

Shannon Latta, Expert Communications Consultant at Firebrick Consulting, Inc. @pavan73 So glad it's useful. Thanks for your comment. 1 year ago

NRDCS-CHIM at NRDCS-CHIM Thanks for sharing, very useful '! 1 year ago

KelRow Much appreciated resource! 1 year ago

Clinic In A Can at Clinic In A Can This was a great resources as we started our new social media strategy. We are excited to use it to help us be focused with our social media. Thanks! 1 year ago

Pamala Proverbs at PRMR INC. Thanks for sharing, very useful '! 1 year ago

melonsorbet Thanks This is simple direct and extremely useful 2 years ago

BizEez Communications at BizEez Communications Fabulous - thanks so much for sharing 2 years ago