Introducing Horn Group Interactive Design


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Horn Group announced on 09.21.10 the expansion of its Interactive Design practice -- including new services, sector focus and talent to complement PR. Digital marketing expert David Fausel is joining to lead interactive business development, strategy and operations.

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  • Horn Group is one of the first PR agencies to identify the need for visual communications services and original content as integrated components of public relations campaigns. Established in 2003, today Horn Group ID boasts over 100 client projects, an in-house team of programmers, designers and project/client managers, and services that contribute roughly 20 percent of the agency’s total billings. “The expansion of Horn Group ID signals the importance of interactive design and original content to our clients, and the complete shift in the public relations industry to communications for every medium,” said Sabrina Horn, Horn Group’s President and CEO. “What started almost eight years ago as logo and website design for technology companies has become strategic, creative and technical design for any company doing digital marketing. It’s really the next step in the evolution of our business and the PR industry at large.”“Horn Group ID is extremely excited about our expansion into new markets and services. We’ve built a versatile team skilled in the design and technology areas our clients need to reach their customers as the web fragments across mobile and social platforms,” said Mancuso. “As always, our core mission is to cut through the noise and provide crystal clear visual and interactive communications that puts our clients out in front of their competitors. With David on board to help lead our expansion were positioned to bring that message to a wider audience.”
  • New ServicesIn addition to its trademark services like custom web design, corporate identity, and design for print, presentations and advertising, Horn Group ID now offers mobile application development with two eminent launches for iPhone. In response to client demand, the practice also offers extensive video creation capabilities through the agency’s in-house video studios as well as motion graphics including recently completed product videos for BitDefender and marketing videos for Conductor, Marketo and YuMe with more on the way.Sector ExpansionAs part of its expansion, Horn Group ID now works with companies in any industry that want differentiated branding, visuals or custom web applications. The practice has new client engagements in the healthcare, consumer and publishing industries. This is the first time Horn Group is actively targeting sectors beyond the technology and digital media industries.
  • Horn Group has hired David Fausel who starts October 4, 2010. During the past 15 years, Fausel has worked at the top creative and digital marketing agencies in New York and represented dozens of global brands across automotive, financial services, leisure and luxury, and technology industries. He has led business development, creative and technical teams in branding, interactive marketing, social media and public relations. He spent the last six years at kirshenbaum bond senecal + partners where he led integrated marketing campaigns for Panasonic, Diageo, Mohegan Sun, and Time Warner among many others. He held previous positions at Ogilvy & Mather, Lowe & Partners/SMS, Weiden + Kennedy and Publicis & Hal Riney. Fausel will work closely with Michael Mancuso, who becomes VP of Creative Strategy responsible for design innovation and creative client strategy. Both positions report to Horn Group President and CEO Sabrina Horn. 
  • 8 person team with David coming on boardCore team here…most of whom have been on board for 3-5 years…NY based, but support clients across the country…at least a third of our ID clients are on the West CoastVP of Creative StrategyCreative DirectorDesignerProject ManagerTechnical DirectorSenior Developer
  • Introducing Horn Group Interactive Design

    1. 1. IntroducingHorn Group ID<br />09.21.10<br />
    2. 2. Horn Group<br />Digital communications firm founded in 1991<br />Specialized in PR and Interactive Design<br />First to integrate visual communications and original content with PR<br />Interactive Design launched in 2003<br />100+ projects in ID portfolio<br />HGID = 20% of agency revenue <br />
    3. 3. What’s New?<br />New Services<br />New Markets<br />New Leadership<br />The Details<br />Video<br />Blog Post<br />Press Release<br />
    4. 4. Services and Markets<br />Big demand for mobile apps, video & motion<br />Two eminent launches for iPhone<br />Video = in-house studios, voice-over, on-location<br />Motion, infographics, data visualizations<br />Trademark services: custom web design, identity, design for print, presentations, advertising<br />Breaking out of tech<br />ID for any company that wants differentiated branding, visuals or custom web apps<br />New clients in healthcare, consumer and publishing<br />
    5. 5. New Leadership<br />David Fausel, VP of Interactive Business<br />Responsible for business development, ops and strategy<br />15 years in digital marketing for top brands and NY agencies<br />Automotive, financial services, leisure & luxury, technology<br />Last 6 years at kirshenbaum bond<br />Panasonic, Diageo, Mohegan Sun, Time Warner<br />Starts 10.04.10<br />Michael Mancusco, VP of Creative Strategy<br />Responsible design innovation and creative client strategy<br />Five year Horn Group veteran<br />Reporting to Sabrina Horn<br />
    6. 6. The Team<br />
    7. 7.
    8. 8.
    9. 9. Creative and Technical Designfor Print, Web, Mobile and Social<br />