Win at social media• Professionally designed page• Thoughtful content strategy that incorporates the personal touch, sales and marketing, and outbound marketing strategy• Listen and respond, stimulate conversation• Utilize the new feature of outbound commenting as your page• WOW your fans!
Facebook• Do I need to use it? If you are able to, you should. If you’re responsible for marketing your business, absolutely.• Does my business need to be there now? Yes. There are no ifs, ands, or buts. Regardless of your business, you need to be represented here. We can help!• Top benefit: You stay top of mind with people as they browse – you’re part of the conversation
Facebook: Statistics • More than 50% of active users log in each day • People spend over 700 billion minutes per month on Facebook • 2.7 billion posts are “liked” or commented on each day • 250 million photos are shared each day • 1 million business page “likes” are happening each day – and that is shared with all of their friendsSource: Facebook
Post tips• Know your audience• Timing is important• Clarity• Mix it up and create balance• Encourage conversation• Encourage sharing / tagging• LISTEN! Respond!• Utilize photos and videos regularly
Outbound Marketing• Posts• Comments• “Likes”, Featured Likes• Grow your audience, business outreach
Fan Base Growth: Promote your page • On your web site https://developers.facebook.com/docs/reference/plugins/like -box/ • Email signatures • Signs in location, on vehicles • Stationary • All marketing – when in doubt of what to promote, promote Facebook
Facebook Ads• Powerful targeting• Like search marketing but different • Search = keywords, demand fulfillment • Facebook = interests, demand generation
Twitter• Do I need to use it? It is powerful but not for everyone• Does my business need to be there now? Depends on your business. If you create and write a lot of content, Twitter is a fantastic tool. It works extremely well for searching, listening and communicating quickly with your customers
LinkedIn• Do I need to use it? If you would benefit from sharing your background, establishing your expertise, and showing who you are connected to professionally, yes.• Does my business need to be there now? It’s much more important for companies interested in hiring, and/or conducting b2b business, but can be a very powerful tool for establishing expertise as well
LinkedIn’s Guide to Small Business Success Serieshttp://smb.linkedincreatives.com/
Foursquare• Do I need to use it? If you enjoy showing businesses that you frequent them, and if you’re just a wee bit competitive, it is a fun tool to use. Great for deals or visiting new areas• Does my business need to be there now? It’s important to understand how Foursquare works and relates to your industry. It is a powerful tool to offer deals, recognize your best customers, and monitor what customers are saying about you on the Web.
Google+ (G+)• Do I need to use it? If you enjoy Facebook for the social aspect, or Twitter for the opportunity to see the news and content you should be reading, you’ll enjoy G+• Does my business need to be there now? We recommend businesses to strongly consider it because it dramatically increases search engine rankings/googleplaces, but can repurpose content
The Web & Mobile have gone LOCAL • 1 out of every 5 searches has local intent • 1 out of every 3 mobile searches has local intent and mobile is up 40% from last year - For Bing, 53% of mobile searches have local intent - On average, 50% of users interested in local mobile couponsSource: Gregg Stuart 15miles
Search Engine Optimization• SEO = search engine optimization• Search engines are the primary way people find Web sites (and they primarily rely on first page of results)• Nearly 70% of people that research online pre-purchase use search**Harris Interactive
On page SEO Page Title: URL Important to Can contain tell search keywords that engines what search the page is engines will about pick up Headings: Search Site Copy: engines Is also understand important to they are more establish important relevance, than other particularly copy boldMeasure your page rank with Google toolbarhttp://toolbar.google.com/T4/index_pack_xp.html
The key is Reputation Management… And you need it now more than EVER!
Listing Management • The backbone of search are a series of directories throughout the web What matters? • Accuracy: Ensure that business listings contain the correct information • Distribution: Disperse listings to multiple distribution channels • Signal Strength: Business listing is accurate and identical across multiple channels • Enrichment: Add additional information/features to listingsSource: Gregg Stuart 15miles
Content is king• One of the largest determining factors in how well your site performs on search is the quality, relevancy, amount of and freshness of your content – and keywords!!• Carefully consider your site content and how it incorporates words people will search for you by• Can you / should you blog?
Content is king• Can you establish yourself as an expert and/or resource?• Blog suggestions: • Top 10 FAQ about your business • Overcome objections • Consider – what do people type in to search engines that you can answer?• PLAN!
E-mail marketing• When done well (the right message, the right frequency), e-mail marketing can be an extremely effective tool to communicate with customers and prospects• Two main types of e-mail marketing: e- newsletters and e-offers• How can you be PERSONAL (birthdays?)• With either, content must be compelling, with calls to action
E-mail marketing• Tips: • Have a well-designed template: look professional • Keep it short & sweet: let people find what they want quickly • Build and cultivate your lists & relationships • Allow for opt-out WITH options• Several tools exist to make this simple – two we recommend: • Mailchimp.com • Constantcontact.com
William & Heintz Map CorpFans: 138Observations:Updated weekly,successfully usesphotos and hashigh engagement.Other SocialMedia: Google+,Youtube, Blog
NATIONAL GEOGRAPHIC MAPSFans: 1,703Observations:Facebook page is no longerupdated but their postcontains links and photos withminimal engagement.Other SocialMedia:Twitter
Maps.comFans: 1692Observations: Page isupdated a few times a weekand has good engagement –the posts are terrific and showthat they “get” social mediaOther SocialMedia: Twitter
U.S. Department of StateFans: 152,669Observations:Successfully uses pictures, getsa lot of feedback, and isupdated multiple times dailyOther SocialMedia: Blog, Twitter,Tumblr, RSS Feed, Flickr,Google+, Youtube
U.S. Forest ServiceFans: 45,503Observations:Updated daily, uses picturesand stories, has a high rate ofengagement.Other SocialMedia: Blog, Flickr, RSS,Twitter, Youtube
U.S. Geological SurveyFans: 32,225Observations:Updated frequently and usesphotos well and has highengagement.Other SocialMedia: Twitter, LinkedIn,Youtube
National GeographicFans: 11,536,415Observations: Veryhigh engagement,lots of pictures,updated multipletimes a dayOther SocialMedia: Twitter