Volunteer Recruitment Strategies for Non-Profit Organizations

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Volunteer Recruitment Strategies for Non-Profit Organizations

  1. 1. Volunteer RecruitmentTools, tips, strategy and planningFrom your volunteer matching friends at
  2. 2. Step by StepVolunteer Recruitment1 - Know your audience
  3. 3. Step by StepVolunteer Recruitment2 - Develop your “Path to Engagement”
  4. 4. Step by StepVolunteer Recruitment3 - Appeal to their needs (not your own!)
  5. 5. Step by StepVolunteer Recruitment4 - Create your toolbox
  6. 6. Step by StepVolunteer Recruitment5 - Make it easy
  7. 7. Step by StepVolunteer Recruitment6 - Say “Thanks”
  8. 8. Why do people volunteer?Let’s start with the basics:Step 1 - Know your audience
  9. 9. Why do people volunteer?• They’ve been affected by the causeStep 1 - Know your audience
  10. 10. • They’ve been affected by the cause• They want to build their skills/resumeWhy do people volunteer?Step 1 - Know your audience
  11. 11. • They’ve been affected by the cause• They want to build their skills/resume• They want to connect to their communityWhy do people volunteer?Step 1 - Know your audience
  12. 12. • They’ve been affected by the cause• They want to build their skills/resume• They want to connect to their community• Their friends are doing itWhy do people volunteer?Step 1 - Know your audience
  13. 13. Step 1 - Know your audienceHave volunteers take the “Volunteer Quiz” to find out whatkind of volunteer experience suits them best.
  14. 14. How does someone go from THINKING about volunteeringto ACTUALLY volunteering?Step 2 - Develop your “Path to Engagement”
  15. 15. Step 2 - Develop your “Path to Engagement”Did you know?It takes 5-7 touch points for someone to go fromthinking about volunteering to actually being engaged.
  16. 16. Step 2 - Develop your “Path to Engagement”I. Watch your YouTube videoII. Like your Facebook pageAn example:Before committing to volunteering,your potential volunteer might...IV. Subscribe to your newsletterIII. Find an online volunteer postingV. Email you for informationVI. Fill out an online applicationVI. Come in for an interview
  17. 17. Reflect on our original question:Why do people volunteer?What will motivate your volunteers to get started?Step 3 - Appeal to their needs (not your own)
  18. 18. “Ask a friend” recruitingRecruitmentTips:Step 3 - Appeal to their needs (not your own!)
  19. 19. “Ask a friend” recruitingWrite your volunteer posting like ajob posting, (and focus the skills andbenefits gained)Step 3 - Appeal to their needs (not your own!)RecruitmentTips:
  20. 20. “Ask a friend” recruitingWrite your volunteer posting like ajob posting, (and focus the skills andbenefits gained)Multiple interactions onmultiple platformsStep 3 - Appeal to their needs (not your own!)RecruitmentTips:
  21. 21. There are hundreds(thousands?)of ways to reach potential volunteers.What are some of the best resources?Step 4 - Create your toolbox
  22. 22. Step 4 - Create your toolbox• Volunteer recruitment is core competency• Provide employee volunteer project management• Deliver training & volunteer management resources• Provide one-on-one consultationVolunteer Centres
  23. 23. Step 4 - Create your toolbox• One-on-one introduction to 100’s of volunteers• Provide opportunity to connect with other orgs• Greater volunteer engagementVolunteer CentresVolunteer Fairs
  24. 24. • Meet skilled students who want to build resume• Present your opportunities in classrooms• Opportunity to develop internship programs• Students are more likely to volunteer with friendsVolunteer CentresVolunteer FairsSchools & ClubsStep 4 - Create your toolbox
  25. 25. • Employee volunteer programs are numerous• Access to hundreds (or thousands) of skilled volunteers• May be able to post opportunities on company intranets• Often companies pay for resources for the projectVolunteer CentresVolunteer FairsSchools & ClubsCompanies &CorporationsStep 4 - Create your toolbox
  26. 26. • Able to target locally• Provides broad reach to a wide audience• Can use physical space, or online posting boards(eg. Kijiji or Craig’s List)Volunteer CentresVolunteer FairsSchools & ClubsCompanies &CorporationsCommunity BoardsStep 4 - Create your toolbox
  27. 27. Facebook PagesStep 4 - Create yoursocial media toolbox
  28. 28. TwitterStep 4 - Create yoursocial media toolbox
  29. 29. YouTubeStep 4 - Create yoursocial media toolbox
  30. 30. SearchStep 4 - Create yoursocial media toolbox
  31. 31. Step 4 - Create your onlinevolunteer listing toolbox
  32. 32. A Little Bit AboutThe largest set of opportunities in CanadaFresh content-- opportunities are managed and up to date• Over 2400 organizations• Over 5000 volunteer opportunities• 10-15% virtual opportunities• Over 7000 skilled volunteers• FRENCH version @ Actionbénévolecanada.ca (Getinvolved’s sistersite)• Plus customized content- over 100 inspirational videos, resources,and researchStep 5 - Make It Easy
  33. 33. How Getinvolved.ca WorksGo to Getinvolved.caCreate a profileStep 5 - Make It Easy
  34. 34. Tell us a little bit about yourself.How Getinvolved.ca WorksStep 5 - Make It Easy
  35. 35. Write a catchy headline& tell us a little bitabout your volunteeropportunity.How Getinvolved.ca WorksStep 5 - Make It Easy
  36. 36. “Get Matched” to 1000’s of volunteers,based on skills, interests, and locationHow Getinvolved.ca WorksStep 5 - Make It Easy
  37. 37. See someone good?Good!Click “Add to My Favs”How Getinvolved.ca WorksStep 5 - Make It Easy
  38. 38. Want to contact them?Click “Contact this volunteer” andsend them a messageor,Leave a comment at the bottom oftheir profile and it will be sent totheir e-mail (remember - these arepublic)How Getinvolved.ca WorksStep 5 - Make It Easy
  39. 39. • Create a full page profileplus posted volunteer opportunities•Review profiles of hundreds of volunteers, save the ones you like.• Contact volunteers from their profile page.• Get content tailored to your cause and needsIn 15 minutes, you can....Step 5 - Make It Easy
  40. 40. Need a little extra promotion?We do that!Not only do we promote our members on our website, but we alsofeature our members through our social media channels.Step 5 - Make It Easy
  41. 41. Having problems?Contact Getinvolved’s community manager,Shannon from Monday to Friday 9-5.shannonh@getinvolved.caor by phone (!)416-361-5907Step 5 - Make It Easy
  42. 42. THANKS.Step 6 - Say “Thanks”
  43. 43. THANKS.(Don’t forget to show appreciationfor your volunteers!)Step 6 - Say “Thanks”

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