TRIBESBY: SETH GODINScott Roger & Shannon DePaul
About Seth Godin- Author and marketing consultant- Attended Tufts University (Class of 1979) with a degree in Philosophy & Computer Science.- Completed MBA at Stanford Graduate School of Business („83- ‟86)- http://www.sethgodin.co m/sg/bio.asp
What is a Tribe• “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea”(1)• Tribes as described by Godin need a shared interest, a way to communicate, and most importantly leadership.
Leadership• Leaders create movements. “A movement is thrilling. It‟s the work of many people all connected, all seeking something better” (5). • Leaders make things happen and challenge the status quo.• Tribes want leadership and connection
Leadership is not Management• Managers are not necessarily leaders• http://www.youtube.com/watch?v=8NPzLBSBzPI• The distinction between managers and leaders is that leaders create new processes and create change while challenging the status quo.• “Management is about manipulating resources to get a known job done…Managers manage a process they‟ve seen before”(15)
The Balloon Factory and Unicorn• Godin uses the example of a balloon factory to explain the status quo: • Employees are afraid of change in their environment and are persistent and resistant.• The unicorn represents the leader, who can disrupt the normal flow of work at the factory, because they want to create change.
Micromovement and the Web• Tribes are now media channels that are connected.Today, your movements do not have to be large.• “The Web connects people. That‟s what it does. And movements take connected people and makes change.” • Create a manifesto • Make it easy for your followers to connect with you and one another • Track your progress (public so followers can see)
Core Fears• Godin challenges reasons why we don‟t lead. • Fear of failure • Fear of criticism • Fears of apathy • Fears of discontent • Fear of the status quo http://www.youtube.com/watch?v=Ot1Ahvjo8vI “The only thing holding you back from being the kind of person who changes things is this: lack of faith. Faith that you can do it. Faith that it‟s work doing. Faith that failure won‟t destroy you” (71).