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In what ways does your media product use, develop or challenge forms and conventions of real media products?
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In what ways does your media product use, develop or challenge forms and conventions of real media products?



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  • 2. My trailer follows a conventional narrativestructure and links to Lévi-Strauss’ ‘BinaryOppositions’ theory, in terms of Good vs Evil.The good character and the bad character arehard to define in the teaser trailer and thisaspect of ambiguity makes the teaser trailerslightly postmodern too.
  • 3. Conventionally my teaser trailer also follows ahegemonic representation of gender, (thefemale character is running away fromsomething mysterious). However the ambiguityof this main character could make the teasertrailer unconventional too by offering acounter-hegemonic representation of gender, ifthis main character appears to be the evilcharacter by chasing a more vulnerablecharacter.
  • 4. I have used a found footage effect on myteaser trailer which is fast becoming aconventional aspect of horror films. This typeof effect gives the film a more realistic edge,which can make the film scarier.
  • 5. Other horror films which use found footage thathave inspired my own teaser trailer are ParanormalActivity and Grave Encounters. Both of these weretrailers that I analysed before creating my owntrailer, and I found their style very effective, so I didmy best to do my own take on this style.Paranormal Activity Grave Encounters
  • 6. In terms of camera work I have stuck toconventions because I think it would have beentoo much of a risk to challenge conventions onsuch a prominent part of the teaser trailer.I have used low and high angles to correspondwith the status of the character being portrayedon screen, (high angles representing a villain andlow angles representing a vulnerable victim).
  • 7. I have also used Point of View shots whichallows the audience to see the horror throughthe characters eyes. This is a conventionalshot used in horror films, and I used itbecause I thought it was necessary in mycircumstances.
  • 8. Something I included in my teaser trailer whichchallenges the conventions of the usual horrorfilm trailer, was to include a range ofestablishing shots during a jump cut sequence.I used these shots to try and disorientate theaudience by using them at the end as opposedto the beginning of a sequence.
  • 9. I have stuck to conventional editing techniqueson my teaser trailer because I didn’t feelconfident to risk unconventional elements asthis could have led to the genre of the trailerbecoming unrecognisable.My trailer starts at a slow pace which buildsgradually until towards the end there is a fastjump cut sequence.The trailer slows down again at the end towitness as shot of a train and the maincharacter disappearing.
  • 10. I have balanced using conventional andunconventional horror sounds to experiment withhow defining sound is to a particular genre.I have used gong sounds which acts as a soundmotif when any text appears on the screen.I have also used a range of eerie sounds whenfilmed footage is on screen.All of the sound I have used is non-diegetic, whichdoes challenge conventions, however I chose thisto create mystery amongst the audience.
  • 11. The sounds used do build throughout the trailerbut don’t amount to much. This was donepurposely to double bluff the audience intothinking there was going to be a massive crashingsound, when in fact it was just silence. This wasunconventional, but I found that silence cansometimes be just as powerful as a loud noise.Another unconventional aspect was my choice tonot include any dialogue in the trailer. I wantedto be as ambiguous as possible and create a highlevel of mystery as a tactic to gather interest inthe film from the audience.
  • 12. I stuck to conventions when using mise-en-sceneas I wanted the audience to be very aware thatthis was a horror genre teaser trailer.The trailer is set in an isolated woodland locationwhich is very typical of horror films as it connotesfear and a sense of being alone to the audience.
  • 13. The overcast day of filming helped a lot with thelow key type of lighting I wanted portrayed inthe trailer, meaning I hardly had to edit thefootage colouring.
  • 14. I dressed my main character in dark clothing,which depending on how you see the charactercould be conventional or unconventional.No one is sure whether she is the villain or thevictim. Normally dressing in dark colour connotesevil to the audience, so if she is the villain this isconventional, however if she is the victim, this isan unconventional move.
  • 15. The overall structure of the teaser trailer has beenconventional as it features things like the guidancewarning before the trailer starts and links at theend of the trailer where the audience can use newmedia to access more content from the film andinformation about the film.
  • 16. Overall the three trailers I analysed beforecreating my own trailer influenced a lot of theelements I included in my own trailer. The soundwas the biggest influence as I found that the mostimportant micro element. Without the eeriesounds you can create a completely differentgenre almost, and I needed to convey a horrorgenre clearly.
  • 17. My use of new media advertised on my trailerwas also inspired by the analysis process. Newmedia offers the audience a range of newways to interactive with this media productand gather more interest from the audience.My Teaser TrailerGrave EncountersParanormal Activity
  • 19. I have challenged the conventions on my horror filmposter by using an extreme long shot. Most filmposters use either a medium or close-up shot. I choseto use this type of shot as it shows just how isolatedthe woodland location is, and connotes how alone mymain character feels.I wasn’t really inspired by any other film posters whenchoosing the image, I just thought it could look goodand took the shot, when I pieced the poster togetherit turned out better than I had expected, so I decidedto keep it.Original Image
  • 20. I have chosen to add in aspects of horror connotedmise-en-scene to convey to the audience this is ahorror film poster. These horror conventions havebeen inspired by the posters I have previouslyanalysed. For example I have chosen to go withdark, low key lighting, which all of the posters Ilooked at have.
  • 21. Overall the layout of the film poster isconventional. The film credits are placed at thebottom of the poster and the film title is placedabove the credits.I have a main image which occupies the wholespace which is another convention I have fulfilledon my film poster.I have also placed a quote from a review on theposter which appeared on some of the filmposters I analysed. I chose to include it on my ownwork because it can make the audience moreinterested in the film.
  • 22. At the top of my film poster is another convention.I used a hook to interest the audience. I saw thison almost every poster I looked at and felt it wasessential to include it.I decided not to challenge too many conventionson my horror film poster because I still wanted itto have the same effect on the audience as a moreprofessional poster.
  • 23. HookReviewQuoteMainImageFilm TitleFilmCredits
  • 25. In order to sell well, most film magazines are notgenre specific, therefore I needed to follow moremagazine conventions as opposed to horrorconventions.I did label the magazine a ‘Horror Special’ though,so some elements of the magazine, like the colourscheme, were horror inspired.
  • 26. Horror conventions followed for the magazinecover is the use of an orange colour scheme. Aswell as following a magazine convention of beingbright and eye-catching, the orange colourconnotes Halloween to the audience, which isappropriate as I have made this issue the Octoberissue and a ‘Horror Special’.
  • 27. Other generic magazine conventions I havefollowed are the positioning of the masthead,barcode, sky line and cover lines. I have alsoincluded a star burst and anchorage text as well aslisting the issue date and price. These are allfeatures that were present on the film magazines Ianalysed previously, and I also remember thembeing evident on magazines I analysed last year formy AS magazine coursework.
  • 28. Sky LineMastheadPriceIssue DateStar BurstCover LinesAnchorageTextBarcode
  • 29. I took inspiration from the ‘Total Film’ magazinecover I analysed when it came to choosing a mainimage for my cover. From extensive magazinecover analysis I know that is not most conventionalto use a two shot on the cover, however I likedhow ‘Total Film’ had incorporated two characterson their cover, and I wanted to do it too as I felt itwould fit with the storyline of my film with maincharacter Alice Wolf being haunted by herself.
  • 30. My Magazine Cover ‘Total Film’ Cover