Lions Gate Entertainment Corporation (or Lions gate) is an American
entertainment company. The company was formed in Vancouver, British Columbia,
on July 3, 1997, and is headquartered in Santa Monica, California. As of November
2013, it is the most commercially successful independent film and television
distribution company in North America and the seventh most profitable movie
Which is 1 of 4 films
• In a dystopian future, the totalitarian nation of Panem is
divided between 12 districts and the Capitol. Each year two
young representatives from each district are selected by lottery
to participate in The Hunger Games. Part entertainment, part
brutal retribution for a past rebellion, the televised games are
broadcast throughout Panem. The 24 participants are forced to
eliminate their competitors while the citizens of Panem are
required to watch. When 16-year-old Katniss's young sister,
Prim, is selected as District 12's female representative, Katniss
volunteers to take her place. She and her male counterpart
Peeta, are pitted against bigger, stronger representatives, some
of whom have trained for this their whole lives.
In March 2009, Lions Gate entertainment entered to a co-production agreement for The Hunger Games with Nina
Jacobs production company production company colour force.
Because Lions gated hadn't made any profit for 5 years, Hunger Games brought a trill to them as they knew it was
going to be a great success.
Lions gate subsequently acquired tax breaks of $8 million for shooting the film in North Carolina.
The Game makers control centre, about which Katniss can only speculate in the novel, was also developed as a
location, helping to remind the audience of the artificial nature of the arena. Ross commented that, "so much of the
film happens in the woods that it's easy to forget this is a futuristic society, manipulating these events for the sake
of an audience.
Lionsgate confirmed in March 2011 that about 30 actresses auditioned or read for the role of Katniss Everdeen. On
March 16, 2011, it was announced that Jennifer Lawrence had landed the coveted role.
Gary Ross became director in November 2010.
Lawrence dyed her blonde hair dark for the part of Katniss. She also underwent extensive training to get in shape
for the role, including archery, rock and tree climbing, combat, running, parkour, and yoga. and had an accident on
the last day of her six week training phase, in which she hit a wall while running at full speed, but was not
seriously injured. This would have been a problem due to filming, because it would have put back the filming
as she got injured, luckily she wasn’t injured too much. Lions gate hired archer (and Olympic bronze medallist)
Khatuna Lorig to teach Lawrence how to shoot.
With an initial budget of $75 million, principal photography began near Brevard in Transylvania
County in Western North Carolina in May 2011 and concluded on September 15, 2011, with a final
budget reported as between $90 and $100 million, reduced to $78 million after subsidies. Steven
Soderbergh served as a second unit director, and filmed much of the District 11 riot scene. This
could have been an issue in prodction as the budget went up, but therefor they made subsides and
managed to get the amount back down to there original budget.
Virtually all production photography took place in North Carolina, with Lions gate receiving tax
credits of around $8 million from the state government to do so.
Lions gate originally announced that Danny Elfman and T-Bone Burnett would score The Hunger Games, with
Burnett also acting as the film's executive music producer to produce songs for the soundtrack. Due to scheduling
conflicts, Elfman was replaced by James Newton Howard. The score album was released on March 26, 2012
The Hunger Games was distributed by Lions gate in 2009 and released in 2012.
Because Lions gate isn't owned by any other company, and it is its own individual independent company this could
cause issues with distribution the film because of it being a smaller company, therefore them owning less money –
also with them not making any profit for 5 years before they decided to do the first Hunger Games.
In 2013 it will be made the most commercially successful independent film and television distribution company in
North America and the seventh most profitable movie studio.
The distribution of selected recent non-in-house films for pay-per-view and on-demand are
under the supervision of NBCUniversal Television Distribution under Universal Pictures
(Universal formerly held home video and television rights to many of the early Lionsgate
films), while all others (particularly the in-house films) are distributed for both cable and
broadcast television through Lionsgate's syndicated division.
• How ‘Hunger Games’ Built Up Must-See Fever - You
printed a poster, ran trailers in theatres and carpet-bombed NBC’s Thursday night line up with ads.
but in truth Hollywood’s new promotional paradigm involves a digital hard sell in which little is
left to chance — as becomes apparent in a rare step-by-step tour through the timetable and
techniques used by Lions gate to assure that “The Hunger Games” becomes a box office
phenomenon when it opens on Friday.
Lionsgate used all the usual old-media tricks and giving away 80,000 posters, securing almost
50 magazine cover stories, advertising on 3,000 billboards and bus shelters.
By carefully lighting online kindling (releasing a fiery logo to movie blogs) and controlling the
Internet burn over the course of months (a Facebook contest here, a Twitter scavenger hunt there),
Lions gate’s chief marketing officer, Tim Palen, appears to have created a box office inferno.
Lionsgate has generated this high level of interest with a marketing staff of 21 people working with
a relatively tiny budget of about $45 million. Bigger studios routinely spend $100 million
marketing major releases, and have worldwide marketing and publicity staffs of over 100 people.
In August came a one-minute sneak peek, introduced online at MTV.com.
On Dec. 15, 100 days before the movie’s release, the studio created a new poster and cut it
into 100 puzzle pieces. It then gave digital versions of those pieces to 100 Web sites and
asked them to post their puzzle piece on Twitter in lockstep.
Fans had to search Twitter to put together the poster, either by printing out the pieces and cutting
them out or using a program like Photoshop. “The Hunger Games” trended worldwide on Twitter
Surprisingly, for a young adult thriller, the series is a lot more than a fanciful love story or a
Michael Bay action movie. It has a substantive critique interwoven through it, which is why
Lionsgate Entertainment has so badly missed the mark in its promotion.
In much the same way as the Capitol used Katniss and Peeta for propaganda purposes by carting
them around the districts in the Victory Tour, Lionsgate is selling its movie by carting the actors
around Europe for the premieres. While this isn't anything new for the industry, the problem comes
from the source material. When a company markets a film that is a direct critique of celebrity
worship, it neuters the film it promotes. Perhaps if it were just the European tour alone, this
wouldn't seem like such a huge oxymoron. Unfortunately, as another way of reaching out to the
fans, The Hunger Games Explorer website is plastered with pictures of Jennifer Lawrence. In fact,
with cast pictures, videos, and rewards offered for helping promote the movie, the site itself is
bordering on a reality event. This is paralleled in the Hunger Games themselves as the focus on the
training and "pre-event" serves to focus the entire nation's attention on the games themselves.
Marketing - issues
$152,535,747 (USA) (23 March 2012)
$407,999,255 (USA)(31 August 2012)
Not only was The hunger games a big break though but it was
also shown on IMAX, which would encourage more people to
go and see it because its meant to be a better experience.
March 21, 2012 France
March 22, 2012 Australia,
Germany, Honk Kong,
March 23, 2012 US, UK,
Brazil, Sweden, Norway,
Canada, Finland, Mexico
March 29, 2012
April 13, 2012 Italy
April 20, 2012 Spain
Lions Gate Entertainment Corporation is a Canadian-American entertainment company. The
company was formed in Vancouver, British Columbia, on July 3, 1997, and is headquartered
in Santa Monica, California.
As of November 2013, it is the most commercially successful independent film and
television distribution company in North America and the seventh most profitable movie
Lions Gate Entertainment
• he IMAX release of The Hunger Games will be digitally re-mastered into the
image and sound quality of The IMAX Experience with proprietary IMAX
DMR® (Digital Re-mastering) technology. The crystal-clear images coupled
with IMAX's customized theatre geometry and powerful digital audio create
a unique environment that will make audiences feel as if they are in the