How you can make Mossimo look as trendy as True Religion
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How you can make Mossimo look as trendy as True Religion

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This session will provide insight into why social media should be part of your CVB communication strategy, suggested tools for specific audiences, ways to measure success and overall best practices of ...

This session will provide insight into why social media should be part of your CVB communication strategy, suggested tools for specific audiences, ways to measure success and overall best practices of new technology. Our case study approach will cover QR codes, social check-in apps, mobile websites and more. Whether you're a large bureau or a small bureau, one (wo)man show or entire department, you'll soon see that social media has leveled the playing field for everyone - especially in the budget department. It's not out of reach and we'll show you why! Veronica Maldonaldo, Denton CVB & Shanna Smith Snyder, Abilene CVB. #TACVB

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  • A SMALL CVB / BUSINESS
  • Back to Denton!

How you can make Mossimo look as trendy as True Religion How you can make Mossimo look as trendy as True Religion Presentation Transcript

  • SOCIAL MEDIA
    PRACTICES
  • MAKING MOSSIMO…
    View slide
  • LOOK LIKE TRUE RELIGION.
    Brought to you by …
    @DiscoverDenton
    @AbileneCVB
    View slide
  • Our strategies
    What we’ve found to be “best practices”
    Social Media Campaign Ideas
    Tech Trends
    Our favorite tools
    What Will We Cover?
  • Keep in mind…
    Materials will be available:
    How-To Handout
    Up-to-date version of slides on SlideShare.net
    Put down the pen & tweet!
    #TACVB
    • It’s FREE!
    • Builds relationships/Broadens your network
    • Increases brand awareness
    • Helps SEO
    • Increases website traffic
    • Can help reach journalists/media
    • Empowers followers to be viral ambassadors for your brand
    Benefits of Social Media
  • Initial Strategy with…
  • Why are we doing all this?
    • Purpose?
    –Increase exposure to CVB. Refer individuals to website & blog.
    • Receive following benefits:
    • Increased SEO/rankings;
    • Increased brand awareness;
    • Real-time communication with target audience
  • What This Means…
    • Make the visitor’s experience better than expected—potentially increase visitors to community
    • Influence Decision to Travel
    • Social Media = Informational Service
    • Start small & get a grasp on one platform at a time
    • Who was our Initial Target Audience?
    • Leisure? Sports? Meeting planners? Locals?
    • Reach people we wouldn’t be able to otherwise
    • Overall goal? Transparency & Authenticity
    Initial Goals & Objectives
  • TRIPL’S INFOGRAPHIC
  • Initial Strategy
    • Social Media Timeline
    • Which platforms?
    • What did we want our blog to look like?
    • The One-Year Plan
    • Get set up on all platforms
    • Target Audience on each platform?
    • Gather quality followers, etc.
    • Social Media & Blogger Policy
  • Okay…so…now what?
    • One-Year Plan became Two-Year Plan…Now, Three-Year-Plan
    • Have solid audience on channels & know where to target different messages.
    • Social Media is now integrated into the Marketing Plan
  • “What’s on the Horizon?”
    The Year of The Mobile
    Niche Accounts & Strategies
    Meetings
    Sports
    • Track from Day 1
    • Consider email accounts tied
    to social media platforms
    • Fan Page versus a “Friend/
    personal Page”
    • Adapt a Policy
    • Social Media “School” for Staff
    • Update Content Often
    • Consider Time Management Tools
  • Best Advice?
  • “It’s Kind of Like A Roadmap!”
  • Best Practices with…
  • Facebook Best Practices
    Website has social media plug-ins
    Put up your “Open” Sign
  • Facebook Welcome Page
    DiscoverDenton.com
  • Facebook Best Practices
    Website has social media plug-ins
    Put up your “Open” Sign
    Link other organizations in your posts
  • Facebook Best Practices
    Website has social media plug-ins
    Put up your “Open” Sign
    Link other organizations in your posts
    Promote your partners through Featured Pages section
  • Facebook Best Practices
    Website has social media plug-ins
    Put up your “Open” Sign
    Link other organizations in your posts
    Promote your partners through Featured Pages section
    Tell your story through images
  • Facebook Photo Strip
  • Facebook Best Practices
    Website has social media plug-ins
    Put up your “Open” Sign
    Link other organizations in your posts
    Promote your partners through Featured Pages section
    Tell your story through images
    Designate administrators
  • Facebook Best Practices
    Website has social media plug-ins
    Put up your “Open” Sign
    Link other organizations in your posts
    Promote your partners through Featured Pages section
    Tell your story through images
    Designate administrators
    Track results
  • Facebook Best Practices
    Website has social media plug-ins
    Put up your “Open” Sign
    Link other organizations in your posts
    Promote your partners through Featured Pages section
    Tell your story through images
    Designate administrators
    Track results
    Advertise
  • Facebook Best Practices
    Website has social media plug-ins
    Put up your “Open” Sign
    Link other organizations in your posts
    Promote your partners through Featured Pages section
    Tell your story through images
    Designate administrators
    Track results
    Advertise
    Talk Back!
  • Do you twitter?
    How much can you say in 140 characters?
    Great tool for conversations, educating customers of your product or service and keeping up with news.
  • Twitter Best Practices
    Clearly label your purpose
    Keep the tone light and friendly
    Be sure to respond
    Respond as quick as possible
    Make it clear who you are when you reply
  • Twitter glossary
    @ The @ sign is used to call out usernames in Tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile.
    HashtagThe # symbol is used to mark keywords or topics in a Tweet. Was created organically by Twitter users.
    URL ShortenerURL shorteners are used to turn long URLs into shorter URLs.
    www.bitly.com
  • Study conducted by Group SJR for Liz Claiborne Inc.
  • Blog & Social Media Directory
  • Go Where?
  • QR Code Best Practices
    About.com
    •Inform your audience of what to expect when they scan the code.
    •Your QR code should be no smaller than 1 inch by 1 inch.
    •Make sure the destination is mobile friendly. You don't want them to land on a web page that does not render correctly using a mobile phone.
    •Think about how your QR code integrates with the campaign. How is the user experience? Is it friendly or confusing?
    •Test the user ease of your campaign and the functionality.
  • QR Code
  • A QR-HOW TO
  • QR…WHY?!
  • QR…WHY?!
  • Campaign Examples with…
  • ACVB QR CODES
  • Project365
  • FBML TAB: FOOTBALL PLAYOFFS
  • Twisitor Center
  • TRAVEL MATTERS
  • Trends & The Future
    Paying attention to mobile Stats
    QR Codes
    Location-Based Marketing/Gamification
    Pinterest
    Social Couponing
    SMS Text
    Social Commerce
    Monitoring Conversations
    Crowdsourcing
  • That being said…
  • Other Things to Try
  • Favorite Timesaver?
    www.bitly.com (URL Shortener)
    Hootsuite (Desktop & App)
  • Our Favorite Resources
    eNewsletter, free Webinars, eBooks:
    SocialFresh.com
    Mashable.com
    Hubspot.com
    ChiefMarketer.com
    Facebook Research:
    InsideFacebook.com
    Tourism Geeks
    #tourismchat
    Tourism Currents (FB & Newsletter)
    AAF SmartBrief
    Ragan Communications
  • Question &Answer
  • Where can I get the presentation?
    Practice scanning a QR code!
    or visit www.slideshare.net/shannasmithsnyder
  • Contact Information
    Shanna Smith Snyder
    Director of Communication
    Abilene Convention and Visitors Bureau
    325.676.2556 (Office)
    shanna@abilenevisitors.com
    @shannasmith
    @AbileneCVB
  • Contact Information
    Veronica Maldonado
    Visitor Services & Communications Manager
    Denton Convention and Visitors Bureau
    940-382-7895 (Office)
    communciations@discoverdenton.com
    www.facebook/vponcemaldonado
    @DiscoverDenton
  • Sources
    Abilene CVB Social Media Sites (screenshots)
    Carnival, Delta, Dell, Visit California & Goodwill websites (screenshots)
    Flickr Commons (Photos & graphics)
    MGH Marketing Blog (QR Code chart screenshots)
    Social Media for Arts Service Organizations by Sarah Page (screenshots)
  • Sources (con’t)
    Denton CVB Social Media Sites (screenshots)
    Twitaholic.com (screenshots)
    Foursquare (Photos & graphics)