How you can make Mossimo look as trendy as True Religion

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This session will provide insight into why social media should be part of your CVB communication strategy, suggested tools for specific audiences, ways to measure success and overall best practices of new technology. Our case study approach will cover QR codes, social check-in apps, mobile websites and more. Whether you're a large bureau or a small bureau, one (wo)man show or entire department, you'll soon see that social media has leveled the playing field for everyone - especially in the budget department. It's not out of reach and we'll show you why! Veronica Maldonaldo, Denton CVB & Shanna Smith Snyder, Abilene CVB. #TACVB

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  • A SMALL CVB / BUSINESS
  • Back to Denton!
  • How you can make Mossimo look as trendy as True Religion

    1. 1.
    2. 2. SOCIAL MEDIA <br />PRACTICES <br />
    3. 3. MAKING MOSSIMO…<br />
    4. 4. LOOK LIKE TRUE RELIGION.<br />Brought to you by …<br />@DiscoverDenton <br />@AbileneCVB<br />
    5. 5. Our strategies <br />What we’ve found to be “best practices”<br />Social Media Campaign Ideas <br />Tech Trends <br />Our favorite tools <br />What Will We Cover? <br />
    6. 6. Keep in mind…<br />Materials will be available:<br />How-To Handout<br />Up-to-date version of slides on SlideShare.net<br />Put down the pen & tweet!<br />#TACVB<br />
    7. 7. <ul><li>It’s FREE!
    8. 8. Builds relationships/Broadens your network
    9. 9. Increases brand awareness
    10. 10. Helps SEO
    11. 11. Increases website traffic
    12. 12. Can help reach journalists/media
    13. 13. Empowers followers to be viral ambassadors for your brand</li></ul>Benefits of Social Media <br />
    14. 14. Initial Strategy with…<br />
    15. 15. Why are we doing all this? <br /><ul><li>Purpose? </li></ul> –Increase exposure to CVB. Refer individuals to website & blog.<br /><ul><li>Receive following benefits:
    16. 16. Increased SEO/rankings;
    17. 17. Increased brand awareness;
    18. 18. Real-time communication with target audience</li></li></ul><li>What This Means…<br />
    19. 19. <ul><li>Make the visitor’s experience better than expected—potentially increase visitors to community
    20. 20. Influence Decision to Travel
    21. 21. Social Media = Informational Service
    22. 22. Start small & get a grasp on one platform at a time
    23. 23. Who was our Initial Target Audience?
    24. 24. Leisure? Sports? Meeting planners? Locals?
    25. 25. Reach people we wouldn’t be able to otherwise
    26. 26. Overall goal? Transparency & Authenticity</li></ul>Initial Goals & Objectives<br />
    27. 27. TRIPL’S INFOGRAPHIC<br />
    28. 28. Initial Strategy <br /><ul><li>Social Media Timeline
    29. 29. Which platforms?
    30. 30. What did we want our blog to look like?
    31. 31. The One-Year Plan
    32. 32. Get set up on all platforms
    33. 33. Target Audience on each platform?
    34. 34. Gather quality followers, etc.
    35. 35. Social Media & Blogger Policy </li></li></ul><li>Okay…so…now what? <br /><ul><li>One-Year Plan became Two-Year Plan…Now, Three-Year-Plan
    36. 36. Have solid audience on channels & know where to target different messages.
    37. 37. Social Media is now integrated into the Marketing Plan</li></li></ul><li>“What’s on the Horizon?”<br />The Year of The Mobile<br />Niche Accounts & Strategies <br />Meetings<br />Sports <br />
    38. 38. <ul><li>Track from Day 1
    39. 39. Consider email accounts tied</li></ul> to social media platforms<br /><ul><li>Fan Page versus a “Friend/ </li></ul> personal Page”<br /><ul><li>Adapt a Policy
    40. 40. Social Media “School” for Staff
    41. 41. Update Content Often
    42. 42. Consider Time Management Tools </li></li></ul><li>Best Advice? <br />
    43. 43. “It’s Kind of Like A Roadmap!” <br />
    44. 44. Best Practices with…<br />
    45. 45. Facebook Best Practices <br />Website has social media plug-ins<br />Put up your “Open” Sign <br />
    46. 46. Facebook Welcome Page<br />DiscoverDenton.com<br />
    47. 47. Facebook Best Practices <br />Website has social media plug-ins<br />Put up your “Open” Sign <br />Link other organizations in your posts<br />
    48. 48. Facebook Best Practices <br />Website has social media plug-ins<br />Put up your “Open” Sign <br />Link other organizations in your posts<br />Promote your partners through Featured Pages section <br />
    49. 49. Facebook Best Practices <br />Website has social media plug-ins<br />Put up your “Open” Sign <br />Link other organizations in your posts<br />Promote your partners through Featured Pages section<br />Tell your story through images <br />
    50. 50. Facebook Photo Strip <br />
    51. 51. Facebook Best Practices <br />Website has social media plug-ins<br />Put up your “Open” Sign <br />Link other organizations in your posts<br />Promote your partners through Featured Pages section<br />Tell your story through images <br />Designate administrators<br />
    52. 52. Facebook Best Practices <br />Website has social media plug-ins<br />Put up your “Open” Sign <br />Link other organizations in your posts<br />Promote your partners through Featured Pages section<br />Tell your story through images <br />Designate administrators<br />Track results<br />
    53. 53. Facebook Best Practices <br />Website has social media plug-ins<br />Put up your “Open” Sign <br />Link other organizations in your posts<br />Promote your partners through Featured Pages section<br />Tell your story through images <br />Designate administrators<br />Track results<br />Advertise<br />
    54. 54. Facebook Best Practices <br />Website has social media plug-ins<br />Put up your “Open” Sign <br />Link other organizations in your posts<br />Promote your partners through Featured Pages section<br />Tell your story through images <br />Designate administrators<br />Track results<br />Advertise<br />Talk Back!<br />
    55. 55. Do you twitter?<br />How much can you say in 140 characters?<br />Great tool for conversations, educating customers of your product or service and keeping up with news.<br />
    56. 56. Twitter Best Practices <br /> Clearly label your purpose<br /> Keep the tone light and friendly<br /> Be sure to respond<br /> Respond as quick as possible <br /> Make it clear who you are when you reply<br />
    57. 57. Twitter glossary<br />@ The @ sign is used to call out usernames in Tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile.<br />HashtagThe # symbol is used to mark keywords or topics in a Tweet. Was created organically by Twitter users.<br />URL ShortenerURL shorteners are used to turn long URLs into shorter URLs.<br />www.bitly.com<br />
    58. 58.
    59. 59. Study conducted by Group SJR for Liz Claiborne Inc.<br />
    60. 60. Blog & Social Media Directory <br />
    61. 61. Go Where?<br />
    62. 62. QR Code Best Practices <br />About.com <br />•Inform your audience of what to expect when they scan the code. <br />•Your QR code should be no smaller than 1 inch by 1 inch.<br />•Make sure the destination is mobile friendly. You don't want them to land on a web page that does not render correctly using a mobile phone.<br />•Think about how your QR code integrates with the campaign. How is the user experience? Is it friendly or confusing?<br />•Test the user ease of your campaign and the functionality.<br />
    63. 63. QR Code <br />
    64. 64. A QR-HOW TO<br />
    65. 65. QR…WHY?!<br />
    66. 66. QR…WHY?!<br />
    67. 67. Campaign Examples with…<br />
    68. 68. ACVB QR CODES<br />
    69. 69. Project365<br />
    70. 70. FBML TAB: FOOTBALL PLAYOFFS<br />
    71. 71. Twisitor Center<br />
    72. 72. TRAVEL MATTERS<br />
    73. 73. Trends & The Future <br />Paying attention to mobile Stats<br />QR Codes <br />Location-Based Marketing/Gamification<br />Pinterest <br />Social Couponing <br />SMS Text<br />Social Commerce<br />Monitoring Conversations <br />Crowdsourcing<br />
    74. 74. That being said…<br />
    75. 75. Other Things to Try <br />
    76. 76. Favorite Timesaver? <br />www.bitly.com (URL Shortener) <br />Hootsuite (Desktop & App) <br />
    77. 77. Our Favorite Resources <br />eNewsletter, free Webinars, eBooks:<br />SocialFresh.com<br />Mashable.com<br />Hubspot.com<br />ChiefMarketer.com<br />Facebook Research:<br />InsideFacebook.com<br />Tourism Geeks<br />#tourismchat<br />Tourism Currents (FB & Newsletter)<br />AAF SmartBrief<br />Ragan Communications <br />
    78. 78. Question &Answer <br />
    79. 79. Where can I get the presentation? <br />Practice scanning a QR code!<br />or visit www.slideshare.net/shannasmithsnyder<br />
    80. 80. Contact Information<br />Shanna Smith Snyder<br />Director of Communication<br />Abilene Convention and Visitors Bureau<br />325.676.2556 (Office)<br />shanna@abilenevisitors.com<br /> @shannasmith<br />@AbileneCVB<br />
    81. 81. Contact Information<br />Veronica Maldonado<br />Visitor Services & Communications Manager<br />Denton Convention and Visitors Bureau<br />940-382-7895 (Office)<br />communciations@discoverdenton.com<br />www.facebook/vponcemaldonado<br />@DiscoverDenton<br />
    82. 82. Sources <br />Abilene CVB Social Media Sites (screenshots)<br />Carnival, Delta, Dell, Visit California & Goodwill websites (screenshots)<br />Flickr Commons (Photos & graphics)<br />MGH Marketing Blog (QR Code chart screenshots)<br />Social Media for Arts Service Organizations by Sarah Page (screenshots)<br />
    83. 83. Sources (con’t)<br />Denton CVB Social Media Sites (screenshots)<br />Twitaholic.com (screenshots)<br />Foursquare (Photos & graphics)<br />

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