This session will provide insight into why social media should be part of your CVB communication strategy, suggested tools for specific audiences, ways to measure success and overall best practices of new technology. Our case study approach will cover QR codes, social check-in apps, mobile websites and more. Whether you're a large bureau or a small bureau, one (wo)man show or entire department, you'll soon see that social media has leveled the playing field for everyone - especially in the budget department. It's not out of reach and we'll show you why! Veronica Maldonaldo, Denton CVB & Shanna Smith Snyder, Abilene CVB. #TACVB

2. SOCIAL MEDIA PRACTICES

3. MAKING MOSSIMO…

4. LOOK LIKE TRUE RELIGION. Brought to you by … @DiscoverDenton @AbileneCVB

5. Our strategies What we’ve found to be “best practices” Social Media Campaign Ideas Tech Trends Our favorite tools What Will We Cover?

6. Keep in mind… Materials will be available: How-To Handout Up-to-date version of slides on SlideShare.net Put down the pen & tweet! #TACVB

8. Builds relationships/Broadens your network

9. Increases brand awareness

10. Helps SEO

11. Increases website traffic

12. Can help reach journalists/media

13. Empowers followers to be viral ambassadors for your brandBenefits of Social Media

14. Initial Strategy with…

16. Increased SEO/rankings;

17. Increased brand awareness;

20. Influence Decision to Travel

21. Social Media = Informational Service

22. Start small & get a grasp on one platform at a time

23. Who was our Initial Target Audience?

24. Leisure? Sports? Meeting planners? Locals?

25. Reach people we wouldn’t be able to otherwise

26. Overall goal? Transparency & AuthenticityInitial Goals & Objectives

27. TRIPL’S INFOGRAPHIC

29. Which platforms?

30. What did we want our blog to look like?

31. The One-Year Plan

32. Get set up on all platforms

33. Target Audience on each platform?

34. Gather quality followers, etc.

36. Have solid audience on channels & know where to target different messages.

40. Social Media “School” for Staff

41. Update Content Often

43. “It’s Kind of Like A Roadmap!”

44. Best Practices with…

45. Facebook Best Practices Website has social media plug-ins Put up your “Open” Sign

46. Facebook Welcome Page DiscoverDenton.com

47. Facebook Best Practices Website has social media plug-ins Put up your “Open” Sign Link other organizations in your posts

48. Facebook Best Practices Website has social media plug-ins Put up your “Open” Sign Link other organizations in your posts Promote your partners through Featured Pages section

49. Facebook Best Practices Website has social media plug-ins Put up your “Open” Sign Link other organizations in your posts Promote your partners through Featured Pages section Tell your story through images

50. Facebook Photo Strip

51. Facebook Best Practices Website has social media plug-ins Put up your “Open” Sign Link other organizations in your posts Promote your partners through Featured Pages section Tell your story through images Designate administrators

52. Facebook Best Practices Website has social media plug-ins Put up your “Open” Sign Link other organizations in your posts Promote your partners through Featured Pages section Tell your story through images Designate administrators Track results

53. Facebook Best Practices Website has social media plug-ins Put up your “Open” Sign Link other organizations in your posts Promote your partners through Featured Pages section Tell your story through images Designate administrators Track results Advertise

54. Facebook Best Practices Website has social media plug-ins Put up your “Open” Sign Link other organizations in your posts Promote your partners through Featured Pages section Tell your story through images Designate administrators Track results Advertise Talk Back!

55. Do you twitter? How much can you say in 140 characters? Great tool for conversations, educating customers of your product or service and keeping up with news.

56. Twitter Best Practices Clearly label your purpose Keep the tone light and friendly Be sure to respond Respond as quick as possible Make it clear who you are when you reply

57. Twitter glossary @ The @ sign is used to call out usernames in Tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile. HashtagThe # symbol is used to mark keywords or topics in a Tweet. Was created organically by Twitter users. URL ShortenerURL shorteners are used to turn long URLs into shorter URLs. www.bitly.com

59. Study conducted by Group SJR for Liz Claiborne Inc.

60. Blog & Social Media Directory

61. Go Where?

62. QR Code Best Practices About.com •Inform your audience of what to expect when they scan the code. •Your QR code should be no smaller than 1 inch by 1 inch. •Make sure the destination is mobile friendly. You don't want them to land on a web page that does not render correctly using a mobile phone. •Think about how your QR code integrates with the campaign. How is the user experience? Is it friendly or confusing? •Test the user ease of your campaign and the functionality.

63. QR Code

64. A QR-HOW TO

65. QR…WHY?!

66. QR…WHY?!

67. Campaign Examples with…

68. ACVB QR CODES

69. Project365

70. FBML TAB: FOOTBALL PLAYOFFS

71. Twisitor Center

72. TRAVEL MATTERS

73. Trends & The Future Paying attention to mobile Stats QR Codes Location-Based Marketing/Gamification Pinterest Social Couponing SMS Text Social Commerce Monitoring Conversations Crowdsourcing

74. That being said…

75. Other Things to Try

76. Favorite Timesaver? www.bitly.com (URL Shortener) Hootsuite (Desktop & App)

77. Our Favorite Resources eNewsletter, free Webinars, eBooks: SocialFresh.com Mashable.com Hubspot.com ChiefMarketer.com Facebook Research: InsideFacebook.com Tourism Geeks #tourismchat Tourism Currents (FB & Newsletter) AAF SmartBrief Ragan Communications

78. Question &Answer

79. Where can I get the presentation? Practice scanning a QR code! or visit www.slideshare.net/shannasmithsnyder

80. Contact Information Shanna Smith Snyder Director of Communication Abilene Convention and Visitors Bureau 325.676.2556 (Office) shanna@abilenevisitors.com @shannasmith @AbileneCVB

81. Contact Information Veronica Maldonado Visitor Services & Communications Manager Denton Convention and Visitors Bureau 940-382-7895 (Office) communciations@discoverdenton.com www.facebook/vponcemaldonado @DiscoverDenton

82. Sources Abilene CVB Social Media Sites (screenshots) Carnival, Delta, Dell, Visit California & Goodwill websites (screenshots) Flickr Commons (Photos & graphics) MGH Marketing Blog (QR Code chart screenshots) Social Media for Arts Service Organizations by Sarah Page (screenshots)

83. Sources (con’t) Denton CVB Social Media Sites (screenshots) Twitaholic.com (screenshots) Foursquare (Photos & graphics)