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ADIDAS<br />Done By: Li Jingxi<br />                 Low Yi Sang<br />Sng Wei Rong<br />
Content<br />Current Situation<br />Overview Of Campaign<br />Goals of Campaign<br />Campaign Plan<br />Summary<br />
Current Situation<br />Lower sales<br />Consumers chooses Nike over Adidas<br />Compare the brand<br />Compare the appeara...
Overview Of Campaign<br />Create a collection of Adidas footprints <br />Our company slogan “Impossible is Nothing”.<br />...
Brand Awareness<br />Increase Sales and Revenue<br />Increase traffic to website<br />Goals of Campaign <br />
Campaign Plan<br />
Impossible Is Nothing(Millions Footprints)<br />Create an impossible challenge to the public<br />Collection of 10million ...
Impossible Is Nothing(Millions Footprints)<br />Prizes to be won each week <br />1st  week - Most creative footprint   <b...
Impossible Is Nothing(Millions Footprints)<br />Who are the people in this campaign?<br />By man-on-the-streets<br />Consu...
Impossible Is Nothing(Millions Footprints)<br />Why use footprints for the campaign?<br />Unique, fun<br />Subtle feedback...
Summary<br />Make the impossible, POSSIBLE!<br />Millions Footprints<br />To know the true feeling<br />How people feel on...
ThankYou<br />
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Adidas

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Transcript of "Adidas"

  1. 1. ADIDAS<br />Done By: Li Jingxi<br /> Low Yi Sang<br />Sng Wei Rong<br />
  2. 2. Content<br />Current Situation<br />Overview Of Campaign<br />Goals of Campaign<br />Campaign Plan<br />Summary<br />
  3. 3. Current Situation<br />Lower sales<br />Consumers chooses Nike over Adidas<br />Compare the brand<br />Compare the appearance<br />Low online traffic<br />
  4. 4. Overview Of Campaign<br />Create a collection of Adidas footprints <br />Our company slogan “Impossible is Nothing”.<br />10million fans on Facebook<br />Start of June to End of June<br />
  5. 5. Brand Awareness<br />Increase Sales and Revenue<br />Increase traffic to website<br />Goals of Campaign <br />
  6. 6. Campaign Plan<br />
  7. 7. Impossible Is Nothing(Millions Footprints)<br />Create an impossible challenge to the public<br />Collection of 10million Adidas footprints within end of June<br />Impossible challenge via Facebook<br />Users must be Adidas Facebook fan<br />Upload photo<br />Like the photo<br />Comment on the photo<br />
  8. 8. Impossible Is Nothing(Millions Footprints)<br />Prizes to be won each week <br />1st week - Most creative footprint <br />2nd week - Most meaningful footprint  <br />3rd week - Funniest footprint  <br />4th week - Weirdest footprint <br />
  9. 9. Impossible Is Nothing(Millions Footprints)<br />Who are the people in this campaign?<br />By man-on-the-streets<br />Consumers will not have unrealistic expectations<br />Elevate the attachment and attraction to this brand<br />
  10. 10. Impossible Is Nothing(Millions Footprints)<br />Why use footprints for the campaign?<br />Unique, fun<br />Subtle feedback mechanism<br />Who are the demographic of people? <br />Age<br />Gender<br />Generation<br />To know our target market<br />
  11. 11. Summary<br />Make the impossible, POSSIBLE!<br />Millions Footprints<br />To know the true feeling<br />How people feel on our brand<br />Able to target new launch of products<br />
  12. 12. ThankYou<br />
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