Packaging Role of packaging Purposes of packaging Factors Benefits Types of packaging How brand image is related to packaging Trends and results for packaging 2
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale or use. Packaging also refers to the process of design, evaluation and production of packages. Packaging can be described as a coordinated system of preparing goods of transport, warehousing, logistics, sale and end use. Packaging contents, protects, preserves, transports, informs and sells. In many countries it is fully integrated into government, business, institutional, industrial and personal use. 3
Packing is the ‘indispensable’ for shopping as we know it today – supermarkets could not exist without it. Product wastage in supply chain is now minimal. Product presentation and information are key . Many markets owe their existence to developments in packaging -Packaged fruit juices -Packaged milk with longer shelf life 4
Physical protection Barrier protection Containment or agglomeration Information transmission Marketing Security Convenience 5
The selection of products and materials for packaging and when export the goods ,depends on the consideration of several factors, which include- product compatibility and stability- Mode of transport- cost- package safety- solid waste impact- Security- Wood packaging requirements- Food and perishable goods 6
Due to some regulatory measures of governing bodies and authorities, some of the factors that manufacturers consider these days for packaging are – Use of packaging material made from recyclable, reusable or bio-degradable material. The label on the package is provided with information regarding the ingredients used. The package labels now days are generally accompanied by detailed instructions for proper use to maximize the performance and minimize wastage. 7
Packaging is one of most important steps in the manufacturing of soaps and detergents and hence should be given prime consideration by manufacturers. Some of the important benefits of packaging include - Enhances the marketability of product Improves the appearance and attractiveness of product Increases the shelf appeal of product Increases the shelf life of product Reduces the waste during production Makes the product easy and convenient to use The product can be packed in different sizes to meet the varying demands of consumers 8
Primary packaging is the material that first envelops the product and hold it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents. 9
Secondary packaging is outside the packaging – perhaps used to group primary packages together 10
Tertiary packaging is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers. 11
Paper is not Thick and dense; Bulky; Tough and hard to fold; Hard to print onto. Bad for the environment.
Lamination contains several layers offoil, paper and plastic and does notTear easily;Allow liquid through easily;Allow evaporation.
Plastic PackagingPVC – you can add plasticiser to make more rubbery.HDPE - stiff & can hold strong chemicalsLDPE – very thin “film”, very cheap.PS – “expanded” version often used to protect electronicsPP – flexes easily without breakingPET – strong, usually see-through
Packaging design criteria are used to make effective packaging 1.Recognition Requirements -Branding -Colour -Shapes 18
2.Image communication Requirements3.Technical requirements 22
The package designs are planned to reflect the many changing social and economic trends in the world. Several of those trends and resulting examples include: health consciousness (nutrient and additive contents) family size/singles (different portions) economy (various sizes, quality levels) mobility (convenience items) novelty (152 new food and drug items were introduced in the U.S. in June 1982) labeling requirements (contents and directions) available equipment (products for the freezer or microwave) time and convenience to purchase and use (various available sizes, complete meals in a package) consumerism (consumer complaints have the highest influence on pharmaceutical and health-related products) customs and social habits (beverage packaging) environmental concerns (reduced, reusable and recyclable packaging) 23