GAUGECon 2012 Boston Conference Preview
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Download the Conference Preview for GAUGE Boston which is approaching quickly. For those who don’t yet know, GAUGE is a training conference led by Google Analytics Certified Partners, and will help......

Download the Conference Preview for GAUGE Boston which is approaching quickly. For those who don’t yet know, GAUGE is a training conference led by Google Analytics Certified Partners, and will help sharpen your GA skills through learning practical knowledge from other users that you can put to use immediately.

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  • 1. OCTOBER 3  4, 2012 BOSTON, MA part of Produced by www.gaugecon.comJason L. Baptiste Alex Langshur Steven MulderOnswipe Cardinal Path NPR
  • 2. WELCOMEDear Google Analytics Professionals,Welcome to Google Analytics Users’ Great Event (GAUGE), the two- Table of Contentsday Google Analytics (GA) User Conference unlike any other. Prepare Agenda Overview......................2yourself to learn, share knowledge, and network throughout your stay. Session Descriptions....................4We’ll kick-off GAUGE on Wednesday with a keynote from Jason L. Keynote/Speaker Bios................8Baptiste, CEO and Co-Founder, of Onswipe. Jason will share insightsfrom his expertise in making the transition from a seller to a storyteller, Sponsors................................. 11while using data as a main character to tell the story. Hotel/Location......................... 13Our Help Desk and Exhibit Halls open right after Jason’s keynote, allowing Registration Info....................... 14you to receive expert one-on-one help with our Analytics Help Desk, aswell as insight into the latest products and services from our sponsors.Our day is filled with networking, one-on-one interactions, and a chanceto meet with the Googlers from the Google Analytics product team! GAUGEThursday begins with a joint keynote from NPR and Cardinal Path,featuring speakers Steve Mulder and Alex Langshur: Seeing the forest Stay EngagedAND the trees:  How NPR can see Detail Behavior Data at Massive Scaleto Drive Unprecedented Insight.On both Wednesday and Thursday we will cover GA fundamentals,marketing analysis and analyst training, GA strategy, mobile and social Connect with your peers,applications, and technical breakouts in our in-depth training workshops. the latest conference newsThese workshops are led by Google Analytics Certified Partners and will and more on social media:give you the insight, techniques, and hands-on experience to broadenyour Google Analytics skills. Twitter: @GaugeCon Conference Hashtag #GaugeConYou’re surrounded by the brightest minds, innovative professionals, andpeople like yourself who want to network and enhance their knowledge Facebook: facebook.com/GaugeConof Google Analytics. Linkedin Group Name: Gauge ConferenceEnjoy! Caleb Whitmore, Conference Chair© 2012 Rising Media, Inc 1 www.gaugecon.com
  • 3. AGENDA OVERVIEW Wednesday, October 3rd – Google Analytics Training Day (Day 1) 8:00 – 9:00am Registration / Meet n’ Greet Welcome & Opening Remarks 9:00 – 9:15am Caleb Whitmore, Analytics Pros Keynote Address 9:15 – 10:00am The Art of Storytelling, Jason L. Baptiste, CEO & Co-Founder, Onswipe 10:00 - 10:!5am Break / Vendor Tables Open / Help Desk Open Sessions Begin GA Fundamentals Training Analyst Training Developer Training TRAINING SESSION 1: TRAINING SESSION 1: TRAINING SESSION 1: Fundamentals of Google Untangling the Mysteries of New Application Tracking 10:15 – 11:15am Analytics Attribution Modeling and Multi- Jerry Hong, Google & Jiajing Alex Langshur, Cardinal Path Channel Funnels Wang, Google Corey Koberg, Cardinal Path TRAINING SESSION 2: TRAINING SESSION 2: TRAINING SESSION 2: To Be Announced Slicing & Dicing your Data: To Be Announced 11:15 - 12:15pm Segmentation, Cohorts & Understanding Visitor Behavior Justin Cutroni, Google 12:15- 1:15pm Lunch: Networking Round Tables / Help Desk Open / Vendor Tables Product Q&A with Google Analytics Team 1:15 - 2:00pm Justin Cutroni, Google 2:00 – 3:00pm TRAINING SESSION 3: TRAINING SESSION 3: TRAINING SESSION 3: Campaign Tracking and Tagging Analyzing the Flow of Your To Be Announced Secrets That The Pros Use Customers Scott Shannon, Cardinal Path Jerry Hong, Google & JiaJing Wang, Google 3:00 - 3:30pm Break / Vendor Tables / Help Desk Open TRAINING SESSION 4: Training Session 4: TRAINING SESSION 4: To Be Announced To Be Announced Mastering Content Experiments 3:30 – 4:30pm Scott Shannon, Cardinal Path TRAINING SESSION 5: Training Session 5: TRAINING SESSION 5: To Be Announced Improving Search Optimization To Be Announced 4:30 – 5:30pm with Google Analytics Jackson Lo, Cardinal Path 5:30 – 8:00pm Reception & Developer Application Showcase© 2012 Rising Media, Inc 2 www.gaugecon.com
  • 4. AGENDA OVERVIEW Thursday, October 4, 2012 – Google Analytics User Conference (Day 2) 8:00 – 9:00am Registration & Meet n’ Greet Keynote Address Seeing the Forest AND the Trees: 9:00 – 9:45am How NPR Can See Detail Behavior Data at Massive Scale to Drive Unprecedented Insight Alex Langshur, Cardinal Path Steve Mulder, National Public Radio (NPR) What’s New with Google Analytics? 9:45 – 10:30am Justin Cutroni, Google and Team 10:30 – 11:00am Break / Vendor Tables / Help Desk Open Sessions Begin Business & Strategy Analysis & Optimization Mobile & Social BREAKOUT SESSION 1: BREAKOUT SESSION 1: BREAKOUT SESSION 1: Analytics Success Loving the New Version of GA Drilling Into Social with Google 11:00 – 11:45am Alex Langshur, Cardinal Path Rachael Gerson, SEER Interactive Analytics Jackson Lo, Cardinal Path 11:45 – 1:00pm Lunch – Networking Round-Tables / Help Desk open / Vendor Tables 1:00 – 1:45pm Keynote Address: To Be Announced! 1:45 – 2:15pm Sponsor Presentations Business & Strategy Analysis & Optimization Mobile & Social BREAKOUT SESSION 2: BREAKOUT SESSION 2: BREAKOUT SESSION 2: To Be Announced Breakout Session 2: Secrets of To Be Announced 2:15 – 3:15pm Dorcas Alexander, LunaMetrics the Custom Variable Ninjas Corey Koberg, Cardinal Pat BREAKOUT SESSION 3: BREAKOUT SESSION 3: BREAKOUT SESSION 3: To Be Announced Client vs. Consultant: Avoiding To Be Announced 3:15 - 4:15pm the GA Failure Trap Robbin Steif, LunaMetrics 4:15 – 4:45pm Break / Vendor Tables / Help Desk Open 4:45 – 5:30pm Closing Remarks, Q&A© 2012 Rising Media, Inc 3 www.gaugecon.com
  • 5. SESSION DESCRIPTIONS 10:15 – 11:15Wednesday, October 3, 2012 Analyst Training8:00 – 9:00 This workshop track will focus on Google Analytics fundamentals: a general overview of how GA works, whatRegistration / Meet n’ Greet reports are available, how to use the various features of the reporting interface, campaign tracking fundamentals, and9:00 to 9:15 basic account administration.Welcome & Opening Remarks Track Leader: TBACaleb Whitmore, Analytics Pros TRAINING SESSION 19:15 – 10:00 Untangling the Mysteries of Attribution Modeling and Multi-Channel FunnelsKEYNOTE Conversions may not come from where you think, but afterThe Art of Storytelling attending this module, you’ll understand how you can use Google Analytics to see across multile marketing channelsStop selling and start storytelling. How to attract customers, and attribute conversions to the way real people use yourinvestors, and the press to your company’s mission. website and respond to your marketing.Jason L. Baptiste, Onswipe Corey Koberg, Cardinal Path10:00 – 10:15 10:15 – 11:15Break / Vendor Tables / Help Desk Open Developer Training10:15 – 11:15 This workshop track will focus on Google Analytics fundamentals: a general overview of how GA works, whatGA Fundamentals Training reports are available, how to use the various features of the reporting interface, campaign tracking fundamentals, andThis workshop track will focus on Google Analytics basic account administration.fundamentals: a general overview of how GA works, whatreports are available, how to use the various features of the Track Leader: TBAreporting interface, campaign tracking fundamentals, andbasic account administration. TRAINING SESSION 1Track Leader: TBA New Application Tracking Google Analytics moves beyond the web! Learn how app-TRAINING SESSION 1 tracking is now a first class citizen in GA and what theFundamentals of Google Analytics means in terms of leveraging new reports to measure the success of your apps.If you’re new to Google Analytics then this workshop trackis for you! In this first session, learn where to start with GA, Jerry Hong, Googlehow it works, and what to avoid on your way to success. Jiajing Wang, GoogleAlex Langshur, Cardinal Path© 2012 Rising Media, Inc 4 www.gaugecon.com
  • 6. SESSION DESCRIPTIONS11:15 – 12:15 2:00 – 3:00GA Fundamentals Training Analyst TrainingTRAINING SESSION 2 TRAINING SESSION 3:Setting Up Goals in GA Analyzing the Flow of Your CustomersDescription is coming soon! There has been a lot of excitement around Flow Visualization since its creation about a year ago. Learn what the team has11:15 – 12:15 done to take this beautiful visualization to new heights! Jerry Hong, GoogleAnalyst Training JiaJing Wang, GoogleTRAINING SESSION 2:Slicing & Dicing your Data: Segmentation, 2:00 – 3:00Cohorts & Understanding Visitor BehaviorIn this session we’ll zip through the simple segmentation Developer Trainingideas and techniques, the deep-dive into new segments TRAINING SESSION 3:techniques that can yield profound insights for your business. To Be AnnouncedWe’ll talk about moving beyond sessions and understanding Description is coming soon!your visitors, the actual people, that use your site. And we’llalso investigate cohorts and introduce how groups of people, 3:00 – 3:30who do things at the same time, can be analyzed.Justin Cutroni, Google Break / Vendor Tables / Help Desk Open 3:30 – 4:3011:15 – 12:15 GA Fundamentals TrainingDeveloper Training TRAINING SESSION 4:TRAINING SESSION 2: To Be AnnouncedDescription is coming soon! Description is coming soon!12:15- 1:15 3:30 – 4:30Lunch: Networking Round Tables / HelpDesk Open / Vendor Tables Analyst Training TRAINING SESSION 4:1:15- 2:00 Mastering Content ExperimentsProduct Q&A with Google Analytics TeamJustin Cutroni, Google Description is coming soon! Scott Shannon, Cardinal Path2:00 – 3:00GA Fundamentals TrainingTRAINING SESSION 3:Campaign Tracking and Tagging SecretsThat The Pros UseDescription is coming soon!Scott Shannon, Cardinal Path© 2012 Rising Media, Inc 5 www.gaugecon.com
  • 7. SESSION DESCRIPTIONS3:30 – 4:30Developer Training Thursday, October 4, 2012TRAINING SESSION 4: 9:00 - 9:45To Be Announced KEYNOTESDescription is coming soon! Seeing the Forest AND the Trees:4:30 – 5:30 How NPR Can See Detail Behavior Data at Massive Scale to DriveGA Fundamentals Training Unprecedented InsightTRAINING SESSION 5: Imagine you are required to provide accurate analysis on theTo Be Announced state of your organization, based on data cobbled togetherDescription is coming soon! from hundreds of different web properties, all running a smattering of CMS’s and homegrown codebases, and all4:30 – 5:30 containing a wide mix of content types and structures. Add to that, your requirements are to report in aggregate whileAnalyst Training being able to drill down to groups of sites or even specific sites, and that all of those sites are independently run andTRAINING SESSION 5: operated (read: you don’t control that code). That’s theImproving Search Optimization with Google challenge faced by NPR Digital Services working with NPRAnalytics stations across the country, and in this joint presentation withAre you looking to improve your search optimization efforts? NPR, Cardinal Path will demonstrate how they were ableIn this session, discover how to use Google Analytics to to develop and deploy innovative technology to generateidentify issues and track search performance. infinitely flexible, extremely robust, rapidly deployable and massively scalable GA code that delivers unprecedentedJackson Lo, Cardinal Path benchmarking capabilities and insight into the operations of the network in the aggregate, by station, by content type, by4:30 – 5:30 region, by market, or by any other segment of interest.Developer Training Alex Langshur, Cardinal Path & Steve Mulder, National Public Radio (NPR)TRAINING SESSION 5:To Be Announced 9:45 – 10:30Description is coming soon! What’s New with Google Analytics? Justin Cutroni, Google and Team5:30 – 8:00Reception & Developer Application 10:30 – 11:00Showcase Break / Vendor Tables / Help Desk Open 11:00 – 11:45 Business & Strategy BREAKOUT SESSION 1: Analytics Success Principles and process for creating a strategy and plan that will lead to success with Google Analytics. Alex Langshur, Cardinal Path© 2012 Rising Media, Inc 6 www.gaugecon.com
  • 8. SESSION DESCRIPTIONS11:00 – 11:45 2:15 – 3:15Analysis & Optimization Analysis & OptimizationBREAKOUT SESSION 1: BREAKOUT SESSION 2:Loving the New Version of GA Secrets of the Custom Variable NinjasWith the New Version of Google Analytics becoming default Techniques for using this powerful feature to betterand the old version retiring in early 2012, there’s no better understand and segment visitor behavior and value.time than this session to get up to speed on this major step Corey Koberg, Cardinal Pathforward for Google Analytics!Rachael Gerson, SEER Interactive 2:15 – 3:1511:00 – 11:45 Mobile & Social BREAKOUT SESSION 2:Mobile & Social To Be AnnouncedBREAKOUT SESSION 1: Description is coming soon!Drilling Into Social with Google AnalyticsIn the middle of a social media revolution, it is critical for 3:15 – 4:15companies to understand the value and impact social mediacan add to their bottom line. Come learn more about how Business & Strategyyou can use Google Analytics to track and analyze social BREAKOUT SESSION 3:activities. To Be AnnouncedJackson Lo, Cardinal Path Description is coming soon!11:45 – 1:00 3:15 – 4:15Lunch: Networking Round Tables / HelpDesk Open / Vendor Tables Analysis & Optimization1:00 – 1:45 BREAKOUT SESSION 3:Keynote Address: To Be Announced! Client vs. Consultant: Avoiding the GA Failure Trap1:45 – 2:15 As a Google Analytics user, when should you seek the helpSponsor Presentations of a professional, and how can you make the engagement successful? In this session discover the pitfalls that lead to failure2:15 – 3:15 of an engagement and learn and discuss practical advice on working with a consultant or contracted professional and howBusiness & Strategy to set realistic expectations for all. And yes, we’ll talk about howBREAKOUT SESSION 2: to get help when you don’t have a GA support budget.To Be Announced Robbin Steif, LunaMetricsDescription is coming soon! 3:15 – 4:15Dorcas Alexander, LunaMetrics Mobile & Social BREAKOUT SESSION 3: To Be Announced Description is coming soon!© 2012 Rising Media, Inc 7 www.gaugecon.com
  • 9. KEYNOTES & FEATURED SPEAKERS Dorcas Alexander Justin Cutroni LunaMetrics GoogleDorcas Alexander has conducted multi-day seminars in Justin Cutroni is Google’s Analytics Advocate. As a respectedGoogle Analytics in major cities across the East Coast. She leader in the web analytics industry, he helps organizationsalso works with customers every day over the phone and integrate web analytics into their decision making processes.by webinar, helping them find insights in their analytics Justin commonly interacts with senior level management todata. Dorcas’ experience in web analytics ranges from drive the strategic use of web data and collaborates withtechnical implementation and troubleshooting to reporting marketing and IT teams to develop implementation plansand analysis for all types of sites including e-commerce, and processes needed to generate actionable data andeducation, business-to-business, game sites, and more. business insights. An active participant in the web analytics community, Justin speaks at various industry events with aBefore coming to LunaMetrics, Dorcas was a software trainer strong passion for sharing knowledge and advancing theat a major international law firm. She has also worked analytics industry.in advertising and computer science research. She has amaster’s degree from the Language Technologies Institute Justin began his career with Accenture, working withat Carnegie Mellon’s School of Computer Science and an financial services clients to redesign and change businessundergraduate degree in journalism. processes with custom software. Most recently Justin was Director of Digital Intelligence for Cardinal Path and prior to that held the position of director of analytics at EpikOne, where he consulted with hundreds of companies about Google Analytics and web analytics. Jason L. Baptiste Onswipe Justin is the author of Google Analytics Short Cut, (O’Reilly Media, Inc., 2007) and Google Analytics (O’Reilly Media, Inc., 2010) and co-author of Performance Marketing with GoogleJason L. Baptiste, is currently the CEO and co-founder Analytics (Wiley, 2010). Justin holds a degree in Mechanicalof Onswipe, a platform for tablet publishing and and Aerospace Engineer from Worcester Polytechnicadvertising. In 2011 Jason was named to Forbes 30 Under Institute.30, Businessweek’s Top 25 Under 25 entrepreneurs, INC.Magazine’s 30 Under 30, and the CEO of one of TIME Inc’s10 Best Startups. Jason is currently a professional authorof the book “The Ultralight Startup” published by PenguinBooks. Jason starred in Bloomberg’s TV Show “Techstars” Charles Davisthat chronicled the first 6 months of Onswipe’s history in the Blast Advanced MediaTechstars progam.In his spare time, Jason is an avid runner, blogger, and Charles is an entrepreneur at heart and Solutions Directoradvisor to other startups such as Ambassador. Jason received for Blast Advanced Media. He works directly with clientsa BS from the University of Miami in Computer Information to understand the most important details of their businessSystems. Jason currently resides in New York City, NY. and how we can best meet their demanding needs. With a background in enterprise level software systems, an understanding of the software lifecycle, and having started and operated a successful small business, Charles connects the business needs of each client with the skills of our diverse team to provide the maximum effect on the revenue and profitability of each client. Charles’ areas of special interest are project design, project management, website optimization, and developing strategic partnerships with great companies.© 2012 Rising Media, Inc 8 www.gaugecon.com
  • 10. KEYNOTES & FEATURED SPEAKERS Rachael Gerson Corey Koberg SEER Interactive Cardinal PathRachael leads the analytics division at SEER Interactive, Corey is a consultant and speaker in the field of searcha Search Agency based in Philadelphia. Rachael’s work engine and online marketing, and is a regular instructor ofdeveloping tracking recommendations and strategies web analytics, pay per click management, and other Internethas always focused on aggressively pursuing the most marketing courses and webinars.positive and tangible ROI possible. As a Google Analytics Corey holds a degree in Electrical and Computer EngineeringQualified Individual and consummate educator, Rachael has from the University of Illinois and has been involved inbeen named by Google as one of a select group of “Top Internet related engineering and consulting for over 14Contributors” to the Google Analytics product forum. years, beginning his career in the labs that developed theWith an extensive background in search engine optimization world’s first web browser. After working for Intel, Compaq,and telecommunications, Rachael has applied her analytical and Qualcomm, Corey has been instrumental in helpingmind to a wide variety of industries over the past 11 years. companies find and employ a scientific, results-oriented,Clients have run the gamut from finance to healthcare and professional approach to web analytics and search marketing.retail, as well as highly competitive spaces such as coupons He brings a wealth of experience in online marketing andand marketing automation. Rachael is also a regular website analytics, and has worked with companies large andcontributor to Mashable and the SEER Interactive blog, small to implement and leverage Google Analytics to drivewhere she shares her research on the latest Google Analytics the bottom line.changes and methods to create efficiencies in analytics.Rachael frequently speaks to local organizations, as wellas high school and college students, about the basics ofanalytics and SEO and the role the two play in the broaderspectrum of marketing and advertising. Alex Langshur Cardinal PathRachael has a BS in Marketing and Business Law fromVillanova University. In her free time, Rachael volunteerswith multiple organizations, including serving on the Board Alex Langshur is a co-founder and Senior Partner of Cardinalof Directors for Laurel House, a comprehensive domestic Path, a web analytics, search optimization and marketingviolence agency in Pennsylvania. consulting firm. Cardinal Path is the largest pure-play digital performance measurement firm in North America, committed to helping clients leverage their web, mobile, social media, email and search initiatives to turn convert visits to value, and prospects into customers. Jerry Hong Google Alex is a sought after speaker having keynoted and presented at digital marketing conferences around the world. He is the past-President and a current Director Emeritus of theJerry Hong is a product manager at Google, and has led Web Analytics Association (WAA), and a member of theproduct developments in some of Google Analytics’ newer Emetrics Marketing Optimization Summit Advisory Council.initiatives, including Flow Visualization. He has a passion for He teaches courses on web analytics, search optimization andpushing the boundaries of analytics and empowering users to digital measurement for University of British Columbia, GSAanalyze their customers to gain powerful, actionable insights Web Manager University and WAA Base Camp, and has beenwith innovative solutions. published in journals and magazines including Government ITPrior to joining the Google Analytics team, Jerry was a Week, Government Executive, CNN Money and others. Alexproduct manager for Android’s carrier billing feature, giving lives in Boston with his wife, two sons and golden retriever.him a perspective of commerce in the mobile space. He hopes Find out more at www.cardinalpath.com.to bring fresh, creative ideas into analytics to expand itspossibilities. Jerry currently holds a M.S. in EECS (ElectricalEngineering and Computer Science) as well as a B.S. inEconomics and EECS from University of California, Berkeley.© 2012 Rising Media, Inc 9 www.gaugecon.com
  • 11. KEYNOTES & FEATURED SPEAKERS Steven Mulder JiaJing Wang NPR Google Steve Mulder is Director of User Experience & Analytics at JiaJing Wang is a product manager at Google, leadingNPR Digital Services, where he supports NPR stations across Google Analytics’ mobile product development. Some ofthe country in online audience growth and engagement. his work include the recently launched Google Mobile AppThrough his expertise in digital strategy, design, usability, Analytics beta and the Analytics Android app. He’s also aand business intelligence, he delivers products, services, and passionate developer and has built his own mobile app onconsulting that help stations become as powerful online as iOS and Android.they are on air. Currently, he’s focused on creating a new Prior to joining Google, JiaJing worked in Brussels, BelgiumAnalytics Service tailor-made for public media. In his previous as a management consultant at McKinsey & Company,life, Steve worked with organizations such as Nokia, Fidelity, focusing on high-tech and media industry and has led aSamsung, 3M, and TripAdvisor on their online experiences. research on “Big Data” with McKinsey Global Institute.He is a regular speaker at web conferences and is the author JiaJing holds a double master degree in EE from Shanghaiof The User Is Always Right: A Practical Guide to Creating and Jiao Tong University and Ecole Centrale de Lyon. In his partUsing Personas for the Web. On Twitter he’s @muldermedia. time, JiaJing enjoys snowboarding, diving and spending time with family. Robbin Steif LunaMetrics Caleb Whitmore Analytics Pros, GAUGERobbin Steif, owner and founder of LunaMetrics, has a longhistory of working with and training in Google Analytics. In Caleb Whitmore is a veteran user of Google Analytics andaddition to the many in-person courses she has run, she does a frequent speaker and contributor to blogs on the subjecta great deal of webinar training for individual clients who of Performance Marketing and co-author of the bookneed to manage their Google Analytics by themselves. She Performance Marketing with Google Analytics. He is besthas been a member of the board of directors for the Web known for helping clients to solve business and marketingAnalytics Association and is a frequent speaker and trainer on challenges using Google Analytics.the topics of Google Analytics as well as conversion science.Robbin’s claim to fame is always ensuring that trainees gets Caleb is Founder of the GAUGE Google Analytics Userall their questions answered by the end of their training, or Conference circuit, and founder of Analytics Pros, a Googlesoon thereafter. Analytics Certified Partner providing specialized products, consulting, training, and support to agencies, start-ups andBefore founding LunaMetrics, Robbin started her career enterprise-level clients worldwide. Prior to this, Caleb builtat IBM, where she worked in direct response marketing. the Search & Analytics team at POP, a leading independentIn previous lives, she has owned both a company with an Interactive Agency and one of the first Google Analyticse-commerce site and one with a lead-generation site. She has Authorized Consultancies.also worked in website usability and artificial intelligence.Steif is a graduate of Harvard College and the Harvard Caleb lives in Bend, Oregon with his wife and children and inBusiness School. his spare time enjoys Hiking, Skiing and Fly Fishing with his family.© 2012 Rising Media, Inc 10 www.gaugecon.com
  • 12. THANK YOU SPONSORS DISPLAY SPONSORS PRESENTING PARTNERS SILVER SPONSOR MEDIA PARTNERS© 2012 Rising Media, Inc 11 www.gaugecon.com
  • 13. SPONSOR PROFILESDisplay Sponsors Silver SponsorTrakken Technologies GmbH Meet the new face of business intelligence: Tableau Software. Other solutions require expensive custom development, pre-defined data models and lengthyTrakken Technologies GmbH developed the innovative training. Not so with Tableau. Tableau shifts BI intoand enterprise level web controlling dashboard Trakk- the do-it-now era with the easiest, fastest and mostBoard – a new software as a service solution for web agile solution in the market. Used by more than 9,000controlling built on cloud computing. You can take organizations worldwide, and ranked by Gartner asadvantage of individual drag’n’drop dashboards to the fastest growing BI company in the world, Tableauvisualize data from various sources including Google makes business users happy and saves IT time andAnalytics, AdWords, Doubleclick, Facebook, Twitter money.and many more. Easily share your charts and dash-boards with other users and control exactly who gets Connect to any data source, size or type. Analyze andaccess to your data. Data driven business optimization create dashboards. Share with browser & mobile-based– Made in Germany! analytics. All within your data architecture and security protocolBesides the development of TrakkBoard Trakken is oneof the leading companies for web analytics and con- www.tableausoftware.comversion optimizationin Europe. It was launched 2008in Hamburg, Germany and was founded by Timo Adenand Lennart Paulsen, two former Google employees.In the past years, Trakken has helped many leading on-line companies to optimize their website and market-ing campaigns by data-driven decisions and conversionoptimization.www.trakken.de© 2012 Rising Media, Inc 12 www.gaugecon.com
  • 14. HOTEL/LOCATION Hotel/LocationHotel Rooms and Location: Seaport Boston Hotel Hotel Rooms and Location:Seaport World Trade Center Seaport Boston Hotel & Hotel World Trade Center Seaport Boston Seaport200 Seaport Boulevard, Center provides you with refreshingly different style and service Seaport World Trade Seaport Boston Hotel & Seaport World Trade Center provides while you’re visiting Boston. Located on the BostonBoston, MA 02210 you with refreshingly different style and service while you’re(617) Seaport Boulevard 200 385-5000 waterfront in the bustling Seaport District, the Seaport visiting Boston. Located on the Boston waterfront in the Boston, MA 02210 Hotel offers youDistrict, the Seaport Hotel offers you luxury bustling Seaport luxury accommodations with dazzling There are a limited number of rooms available at city and harbor viewsdazzling city and convenient access accommodations with and incredibly harbor views and (617) 385-5000the Seaport Boston Hotel at the special show rate of to all major points of interest including the of interest incredibly convenient access to all major points Financial$279 per night plus tax. Complimentary in room Wifi There are a limited number of rooms available at the District, Freedom Trail, Faneuil Hall and the NorthHall including the Financial District, Freedom Trail, Faneuil End.is included in this rate. the specialwill be available until Seaport Boston Hotel at This rate show rate of $279 per and the North End.5:00PM EST onComplimentaryAugust 29th,is included in night plus tax. Wednesday, in room Wifi or until thegroup rate is sold will be available until 5:00PM EST on this rate. This rate out, whichever is earlier. To bookaWednesday, August 29th, or until the group rate is sold out, room at The Seaport Boston Hotel please call hotelreservations earlier. To book a room reference Data Driven whichever is at 877-SEAPORT and at The Seaport Boston Hotel please call hotel reservations at 877-SEAPORT andBusiness Week or visit: reference Data Driven Business Week or visit:http://www.textanalyticsworld.com/boston/2012/ www.gaugecon.com/locationhotellocation© 2012 Rising Media, Inc 13 www.gaugecon.com13 © 2012 Rising Media, Inc. Note: Conference agenda subject to change. Visit website for current information. www.textanalyticsworld.com/boston
  • 15. REGISTRATION Register now at: www.gaugecon.com/register Register now! Early Bird Regular Price Onsite Price ENDS AUG 17 ENDS OCT 1 Day 1: Training Workshops $445.00 $495.00 $595.00 Attend your choice of training workshops Breakfast and lunch included Day 2: Google Analytics User Conference $445.00 $495.00 $595.00 Full-access pass to the Google Analytics User Conference portion of GAUGE Breakfast and lunch provided Day 1 & 2: $795.00 $895.00 $995.00 October 3 & 4, 2012 © 2012 Rising Media, Inc 14 www.gaugecon.com
  • 16. EVENTS CALENDAR London • Nov 15 - 16, 2012Boston • Sep 30 - Oct 4, 2012Stockholm • Oct 15 - 16, 2012 Ft. Lauderdale • Oct 9 - 11, 2012 Düsseldorf • Nov 6 - 7, 2012 .....................Düsseldorf • Nov 6 - 7, 2012 London • Nov 27 - 28, 2012Melbourne • Nov, 2012 San Francisco • Apr 15 - 17, 2013London • Nov 27 - 28, 2012 Chicago • June 2013Toronto • Mar 18 - 21, 2013San Francisco • Apr 14 - 18, 2013 ....................... London • Sep 19 - 20, 2012 Berlin • Feb 2013Chicago • June 2013..................... ..................... Boston • Oct 3 - 4, 2012 San Francisco • Apr 18 - 19, 2013 Hamburg • Nov 12 - 13, 2012Boston • Sep 30 - Oct 4, 2012Düsseldorf • Nov 6 - 7, 2012 ....................... .....................London • Nov 27 - 28, 2012Toronto • Mar 18 - 21, 2013San Francisco • Apr 14 - 19, 2013Chicago • June 2013 Boston • Oct 1 - 3, 2012 San Francisco • Apr 15 - 17, 2013..................... Helsinki • Oct 17 - 18, 2012 Vancouver • Oct 2012 ..................... .......................Boston • Oct 3 - 4, 2012San Francisco • Apr 16 - 17, 2013..................... Sydney • Sep 10 - 13, 2012 Ft Lauderdale • Oct 28 - Nov 1, 2012 Ft. Lauderdale • Oct 9 - 10, 2012 San Francisco • Apr 15 - 16, 2013 Chicago • June 2013 ....................... .....................Melbourne • Aug 2012Ft. Lauderdale • Oct 9 - 11, 2012Stockholm • Oct 15 - 16, 2012 Chicago • Sep 27 - 28, 2012Toronto • Mar 18 - 21, 2013München • Apr 9 - 10, 2013 Boston • Oct 1 - 2, 2012 www.risingmedia.com